1. Different Types of Production Briefs
Contractual – Of which something is secured by a contract. For example if I was
making a advert with another company then I would have a contract, stating that
we were working together. On the contract it should state the liability insurance
and payment.http://www.thefreedictionary.com/contractual
Negotiated – To discuss with and come to a mutual agreement with somebody on a
subject
http://www.thefreedictionary.com/negotiated
Formal - Following or being in accord with accepted forms, conventions, or
regulations. You would be in a formal situation when discussing contracts before
making a production
http://www.thefreedictionary.com/formal
Informal - An informal brief is not documented and is usually verbal. It is where the client
and the company which they have employed simply discuss the requirements for the
product they will be making and ultimately agree upon the project.
http://www.thefreedictionary.com/informal
Commission - This is where a large media company (EG: BBC) will employ another
independent media company to create and produce the product for them.
http://www.thefreedictionary.com/commission
Tender - This is where a client will advertise their brief and a production company will bring
together a proposal that they will pitch to the client, there could be multiple pitches to the
client from many different companies, so the client will then get the chance to choose the
proposal that they think best suits their brief and offer the job to that production company.
https://www.gov.uk/tendering-for-public-sector-contracts/overview
Co- Operative - Within this type of brief there are usually two or more companies that are hired by the
client to work to the brief they have written for the specific project they’re wanting to be completed. After
both companies have received the brief they can then proceed to work together to produce the product. If
there is a disagreement or conflict in ideas there can be a negotiated brief in order to resolve these issues.
http://www.thefreedictionary.com/cooperative
Competition –This is where a client would put forward their ideas of them to be assessed by
different production companies

2. Communication– I think a face to face talk would be most professional thing to do if
possible but if not a Skype call or normal telephone call would be fine. I feel like having a
meeting face to face is more professional and would be better for the client and me because
questions can be answered in more depth and this would lead to less confusion and
problems later on in the project.
Time Management – Once I have gathered all the information from the client I can start to
make a time table of how long the project should take to complete. When the time table is
complete it is important to stick to the times set because if I over run how long I said it
would take then this would not impress the client and could lead to them not using me
again in the future or not recommending my company to their friends/family. Time
management is important because it can be seen as rude and ignorant if late and so this
would not be good for the relationship between me and the client
Technical Skills–With having my own company I would have learnt people skills. For
example I would be able to speak to clients face to face with confidence. If I was creating a
advert for the client I would be the director and producer on the set making sure everything
ran smoothly and everything that the client asked for was being met.
Career Progression – If I am successful with the 3 categories above during my clients project
then hopefully I would get recommended to his business partners and friends. Furthermore
by managing the 3 categories above well the client is likely to come back to you in the future
for different projects. It is sensible for a client to come back to the same company because
they would work well together because they already have a relationship together and know
how I work.