style guide

1. Norton™ Heroes
Style Guidelines
Copyright © 2008 Symantec Corporation. All rights reserved. Symantec, the Symantec Logo, Norton, Norton AntiVirus, Norton Internet Security and Norton 360 are trademarks or registered trademarks of Symantec Corporation or its affiliates in the U.S
and other countries. Other names may be trademarks of their respective owners.

2. NORTON™ HEROES BRAND IDENTITY GUIDELINES Contents
Overview
Introduction
Characters
Graphic Treatment
Typography
Communication Hierarchies
Quick Guide

3. NORTON™ HEROES BRAND IDENTITY GUIDELINES Overview
Introduction
Welcome to the Norton™ Heroes: a new EMEA
campaign that embodies a fresh approach by
Norton from Symantec to reaching important
market segments.
Campaign Objectives
Develop an overarching campaign idea that
can work across Tech Basic, Tech DIY and
Concerned Parent audiences to:
- Increase the low emotional connection
consumers have with Security Software
- Continue to build differentiation of
Norton Brand
- Support the premium position of
Norton Brand
- Associate creative with performance benefits
of Norton products.
Strategy
- Build a frame of reference for Security
Software with which the target audience
can identify and connect
- Develop a creative approach that allows
flexibility in messaging and targeting, and
can span communication channels –
Tech Basic, Tech DIY and Concerned Parents
- Seed campaign through all Norton traditional
and new channels
Creative Approach
- Use Heroes to represent power of
Norton Products
- Place Norton™ Heroes in an environment
where they can:
- Demonstrate Product benefits
- Provide education
- Align Norton™ Heroes with Modern Graphic
Novel style to:
- Gain credibility with Tech Basic and Tech
DIY audience
- Emphasise performance of Norton Products
Communications objectives by audience
For Concerned Parents it must:
- Define Norton as Ultimate in Security
software
- Drive large scale awareness of Norton Brand.
- Stimulate a sense of urgency towards
PC protection
For Tech DIY and Tech Basic it must:
- Speak their language and be credible.
- Address competition
Introduction
Key Concepts
Core Principles
Core Objectives
Copy
Web Overview

4. NORTON™ HEROES BRAND IDENTITY GUIDELINES Overview
Introduction
Key Concepts
Core Principles
Core Objectives
Copy
Web Overview
Key Concepts
Netropolis
The Norton Heroes live and operate in a city
called Netropolis which is a metaphor for
the internet.
Norton HQ
Norton HQ is a Skyscraper in Netropolis.
A base for the Norton Heroes and represents
a beacon of security which reaches out
across the internet.

5. NORTON™ HEROES BRAND IDENTITY GUIDELINES
Core Principles
The Norton™ Heroes campaign references
the look, feel and tone of the modern form of
Graphic Novel and correlating cinema.
The Norton Heroes themselves stand for the
exciting level of increased performance across
the Norton 2009 product range.
Overview
Introduction
Key Concepts
Core Principles
Core Objectives
Copy
Web Overview

6. NORTON™ HEROES BRAND IDENTITY GUIDELINES Overview
Introduction
Key Concepts
Core Principles
Core Objectives
Copy
Web Overview
Core Objectives
When constructing any form of
communication always refer to these core
objectives:
Simplicity, Style and Credibility.
Simplicity
Simplicity is ensuring all communications
are clear, uncluttered and make use of
messaging hierarchy.
Style
Style is executing communication within the
look, feel and tone of the referenced genres.
Credibility
Credibility is ensuring that the communication
reaches the high standards dictated by
the style.
If a communication fails to meet any one
of these core objectives it is in breach of the
brand guidelines and must be reconsidered.

7. NORTON™ HEROES BRAND IDENTITY GUIDELINES
Copy
Tone and content should always achieve
the Core Objectives of:
Simplicity, Style and Credibility.
Where possible use a style that reflects the
Graphic Novel genre i.e. serious and hard
hitting (this must be applied judiciously -
with the reputation of the Norton brand as
the foremost consideration).
Avoid: ‘Cereal Packet Style’
“Nemesis recommends Norton
Internet Security” Hey Kids! Stay safe
on the internet”
Always refer to ‘The Norton Heroes’ never
‘Heroes’ or ‘The Heroes’. Also never refer to
The Norton Heroes as ‘Superheroes’.
Overview
Introduction
Key Concepts
Core Principles
Core Objectives
Copy
Web Overview

8. NORTON™ HEROES BRAND IDENTITY GUIDELINES
Web Overview
The rooms in the HQ represent the
Information Architecture and follow an
information hierarchy.
The Briefing Room
Here the Norton Heroes access information on
the cyber crime around Netropolis. Currently,
the map is the only information zone in this
room. Users can interact with this map.
Middle Rooms
These are living spaces for the Norton Heroes.
They are the navigation to a Norton Hero
profile.
The empty rooms are available for future
additions of Norton Heroes. These can be
locked/unlocked as required using the term
‘Agent in Training’ to show an upcoming
character.
The Locker
Houses the latest real-world online threats
and current Symantec product offers (free
trials, promotions, etc).
Cityscape
This area is patrolled by the Norton Heroes
and their technology. Real world competitions,
games and similar content can exist in the
cityscape through various themed devices.
Any devices used must keep within the Norton
Hero ‘Look and Feel’.
All links should remain within the website
unless they are footer items that link directly
out to a Symantec property. Links out of the
Locker are indicated as going to a Symantec
website outside The Norton Heroes.
Overview
Introduction
Key Concepts
Core Principles
Core Objectives
Copy
Web Overview

9. Characters NORTON™ HEROES BRAND IDENTITY GUIDELINES

10. NORTON™ HEROES BRAND IDENTITY GUIDELINES Characters
Character Overview
- Nemesis
- Aurora
- Swift
Product Relationship
Character Hierarchy
Physical Representations
Customised Heroes
Character Overview
Nemesis
Real Name: Robert Callaghan
(Real names will be customised per country)
Profile Synopsis:
A former Electronics specialist Genetically
Modified by Norton HQ to give him
SuperPowers.
SuperPower:
Ability to interact with all forms of technology
and electronics. He can take control, use, adapt
or fix any electronic device or technological
process.
SuperPower Visualisation:
Hands glow yellow when power is in use.
He can use this to control objects in
his environment.
Character Application
All characters have a communications remit:
Primary Comms Target: Tech Basic and Tech DIY.
Campaign Messaging: Strength, Power,
Intelligence.
Within the Norton family of products this
will generally- but not exclusively create
alignment to Norton Internet Security™
and Norton Antivirus™.
PRIMARY COMMS TARGET:
TECH BASIC AND TECH DIY

11. NORTON™ HEROES BRAND IDENTITY GUIDELINES Characters
Character Overview
- Nemesis
- Aurora
- Swift
Use with Backgrounds
Character Hierarchy
Physical Representations
Customised Heroes
Character Overview
Aurora
Real Name: Angelica Holden
(Real names will be customised per country)
Profile Synopsis:
Angelica Holden grew up in a bad part of town
but kept on the right side of the tracks. Her
family is the most important thing in the world
to her.
SuperPower:
Can produce protective force-fields.
SuperPower Visualisation: Glowing Yellow
force-field emanates from her hands, can vary
in size and be used to contain threats and as
protective shield.
Character Application
All characters have a communications remit:
Primary Comms Target: Concerned Parents.
Campaign Messaging: Protection, Family
Security, All Round Security.
Within the Norton family of products this will
generally- but not exclusively create alignment
to Norton 360™.
PRIMARY
COMMS TARGET:
CONCERNED PARENTS

12. NORTON™ HEROES BRAND IDENTITY GUIDELINES Characters
Character Overview
- Nemesis
- Aurora
- Swift
Use with Backgrounds
Character Hierarchy
Physical Representations
Customised Heroes
Character Overview
Swift
Real Name: Sam Lewis
(Real names will be customised per country)
Profile Synopsis:
Sam was a child genius, able to programme
code at an early age. He worked for the
government creating War Games for
the military.
SuperPower:
Bio Tech modifications for light weight, super
speed and agility.
SuperPower Visualisation:
Trainers glow yellow, yellow streams of light
follow him wherever he moves.
Character Application
All characters have a communications remit:
Primary Comms Target: Gaming Community.
Campaign Messaging: Speed, Optimisation,
Lightness.
Within the Norton family of products this
will generally- but not exclusively create
alignment with Norton Antivirus™ Gamer
(awaiting release).
PRIMARY
COMMS TARGET:
GAMING COMMUNITY

13. Characters
Character Overview
Use with Backgrounds
Character Hierarchy
Physical Representations
Customised Heroes
To ensure clarity in execution the
background opacity should be lowered to
avoid conflict with the main elements of
the creative.
Where possible Norton HQ (the largest
building in the background) should not be
obstructed.
Backgrounds
NORTON™ HEROES BRAND IDENTITY GUIDELINES

14. Characters
Product Relationship
Use with Backgrounds
Character Hierarchy
Physical Representations
Customised Heroes
Character Hierarchy
When more than one character is used,
i.e. a group pose. Nemesis should have the
most standout and be the central figure.
NORTON™ HEROES BRAND IDENTITY GUIDELINES

15. Characters
Product Relationship
Use with Backgrounds
Character Hierarchy
Physical Representations
Customised Heroes
Real-World manifestations of characters
for PR or Experiential
Must:
- Retain Norton Hero ‘Look and Feel’
- Accurately represent the illustrations
- Look exciting e.g. Special effects to
recreate powers
- Have a serious manner-without being
unfriendly
- Speak normally e.g. no digitised voices
or over-dramatism
NORTON™ HEROES BRAND IDENTITY GUIDELINES

16. Characters
Product Relationship
Use with Backgrounds
Character Hierarchy
Physical Representations
Customised Heroes EMEA Generic:
GE, CZ, PL, HU, RU, RO, GK, TK
HB, SA
FR, ES, PO, IT, NL
UK
SW, FI, NO, DK
NORTON™ HEROES BRAND IDENTITY GUIDELINES
Countries Nemesis Aurora
Swift
Standard Standard Standard
Custom
Custom
Custom
Standard Standard
Standard Standard
Standard Standard

17. NORTON™ HEROES BRAND IDENTITY GUIDELINES Norton Graphic Treatment

18. NORTON™ HEROES BRAND IDENTITY GUIDELINES
Norton Primary Palette
Symantec Yellow
PANTONE 109C
CMYK 0c 12m 100y 0k
RGB 255r 218g 0b
Norton Heroes Black
PANTONE Black (95% tint)
CMYK 0c 0m 0y 95k
RGB 51r 49g 50b
Black
PANTONE Black
CMYK 15c 15m 15y 100k
RGB 23r 17g 18b
Norton Graphic Treatment
Colours
Graphic Treatment
Black & White
Clearance Zones
Technical Notes
Yellow should only be used in the Norton
Heroes ‘Graphic Treatment’ and with the
characters as an accent.
No other colours should be added to
the palette.

19. NORTON™ HEROES BRAND IDENTITY GUIDELINES Norton Graphic Treatment
Colours
Graphic Treatment
- for print
- for web
Black & White
Clearance Zones
Technical Notes
Graphic Treatments for Print
There are two versions of the ‘Graphic
Treatment’ for print. There is the ‘Stacked
version’, which is the primary/main ‘Graphic
Treatment’ to use.
There is the ‘horizontal version’, which should
only be used for tighter horizontal spaces.
‘Graphic Treatment’ measurements are always
taken across the full horizontal width.
‘Stacked Version’
This is the main ‘Graphic Treatment’. There is
no maximum size restriction, however it must
not be used any smaller than 30mm, as the
strapline will become illegible. Examples of
this are shown below.
No Maximum size restriction
Minimum Size 35mm

20. NORTON™ HEROES BRAND IDENTITY GUIDELINES Norton Graphic Treatment
Colours
Graphic Treatment
- for print
- for web
Black & White
Clearance Zones
Technical Notes
Graphic Treatments for Print
‘Horizontal Version’
This is the secondary ‘Graphic Treatment’.
It should ONLY be used for specific size
restrictions, to use space to full effect.
For example, a horizontal shelf strip.
There is no maximum size restriction,
however it MUST NOT be used any smaller
than 30mm, as the strapline will become
illegible. Examples of this are shown below.
No Maximum size restriction
Minimum Size 35mm

21. NORTON™ HEROES BRAND IDENTITY GUIDELINES Norton Graphic Treatment
Colours
Graphic Treatment
- for print
- for web
Black & White
Clearance Zones
Technical Notes
Graphic Treatments for Web
For web use there are three ‘Graphic
Treatments’. There is a ‘Stacked’ version,
a ‘Smaller Stacked’ version with a larger
strapline, and a ‘Horizontal’ version.
‘Graphic Treatment’ measurements are always
taken across the full horizontal width.
The ‘Stacked’ ‘Graphic Treatment’ should be
used with all Norton Heroes web activity.
However, when it has to be reduced in size
The ‘Horizontal’ version should be used for
small tight horizontal spaces to maximise
spaces and to optimise legibility.
Neither the ‘horizontal’ or ‘smaller stacked’
versions should be used for larger web
creative. For example, a Norton Heroes
microsite should use the ‘Stacked’ version.
‘Stacked’ - For use with most web activity
‘Small Stacked’ - i.e. Vertical Web Banners
‘Horizontal’ - i.e. Horizontal Web Banners
and legiblility is compromised, for example,
web banners, buttons etc, then the following
‘Graphic Treatments’ should be used.
ONLY when legilbility is compromised should
these smaller ‘Graphic Treatments’ be used.
The ‘Smaller Stacked’ version should be used
for small spaces that are either vertical or
boxed, for example vertical web banners
or buttons.

22. NORTON™ HEROES BRAND IDENTITY GUIDELINES Norton Graphic Treatment
Colours
Graphic Treatment
Black & White
Clearance Zones
Technical Notes
Norton Logo for Black and White Use
When producing mono print, normal print
guidelines apply. The Black and White ‘Graphic
Treatment’ is ONLY to be used where the 4
colour process is not available, for example in
press advertising and 1 colour printing.
The white logo should always appear on
Norton Hero Black.
White ‘Mono’ ‘Graphic Treatment’ on Norton Hero Black background

23. NORTON™ HEROES BRAND IDENTITY GUIDELINES Norton Graphic Treatment
Colours
Graphic Treatment
Black & White
Clearance Zones
Technical Notes
NH Graphic Treatment Clearance Zones
The Norton Heroes ‘Graphic Treatment’ must
always appear with a clearance zone around it.
This ensures ease of recognition and
distinction within the communication.
For print and web use please ensure a
minimum of half the height of the First
Norton ‘N’ is used.
SUPERPOWERED PROTECTION
SUPERPOWERED PROTECTION
SUPERPOWERED PROTECTION
SUPERPOWERED PROTECTION
SUPERPOWERED PROTECTION
SUPERPOWERED PROTECTION
SUPERPOWERED PROTECTION
SUPERPOWERED PROTECTION
SUPERPOWERED PROTECTION
SUPERPOWERED PROTECTION
SUPERPOWERED PROTECTION
SUPERPOWERED PROTECTION

24. NORTON™ HEROES BRAND IDENTITY GUIDELINES Norton Graphic Treatment
Colours
Graphic Treatment
Black & White
Clearance Zones
Technical Notes
The Norton Heroes ‘Graphic Treatment’ and
illustrations are files constructed in ‘Adobe
Illustrator’.
The illustrations and ‘Graphic Treatments’
have varying weights of lines within them.
When re-sizing, care should be taken to ensure
these line weights remain constant.
To ensure this happens activate the ‘Scale
Strokes and Effects’ checkbox.
Technical Notes

25. Typography NORTON™ HEROES BRAND IDENTITY GUIDELINES

26. NORTON™ HEROES BRAND IDENTITY GUIDELINES Typography
Typefaces
- for Print
- for Web
Headline Styling
Text Boxes
Norton Heroes Typefaces for Print
Below are two sets of fonts that should be
used in all print executions. Komika Text
should always be used as the main typeface.
For body copy Symantec Sans Light should be
used, with the option to use Regular or Bold
for highlighted words.
Primary Font
KOMIKA TEXT
ONLY CAPITALS SHOULD BE USED
ABCDEFGHIJKLMNOPQRS
1234567890
Secondary Font
Symantec Sans Type Family
Only ‘Light’, Regular’ and ‘Bold’ should be used.
abcdefghijklmnopqrstuv
ABCDEFGHIJKLMNOPQR
1234567890

27. NORTON™ HEROES BRAND IDENTITY GUIDELINES Typography
Typefaces
- for Print
- for Web
Headline Styling
Text Boxes
Below are three sets of fonts that should be
used in all web executions. Komika should
always be used as the primary typeface.
Symantec Sans Light should be used
for all long body copy.
If for technical reasons Symantec Sans can not
be used then Arial Regular is the replacement
replacement.
Norton Heroes Typefaces for Web
Primary Font
KOMIKA TEXT
ONLY CAPITALS SHOULD BE USED
ABCDEFGHIJKLMNOPQRS
1234567890
Substitute Secondary Font
Arial type family
Only ‘Regular’ and ‘Bold’ should be used
abcdefghijklmnopqrstuv
ABCDEFGHIJKLMNOP
1234567890
Secondary Font
Symantec Sans type family
Only ‘Light ‘, Regular’ and ‘Bold’ should be used.
abcdefghijklmnopqrstuv
ABCDEFGHIJKLMNOPQR
1234567890

28. NORTON™ HEROES BRAND IDENTITY GUIDELINES Typography
Typefaces
Headline Styling
Text Boxes
Headlines should be set in ‘Komika Text’ all
caps and centre aligned.
Headlines should ideally be short and punchy.
Where this can not be achieved divide the
headline with hierarchy,
The examples below demonstrate the
mechanics of this technique.
‘Get Superpowered Protection’ becomes
the primary messaging.
Headline Styling
GET SUPERPOWERED PROTECTION
FOR UP TO THREE PC’S WITH NORTON 360
GET SUPERPOWERED PROTECTION
FOR UP TO THREE PC’S WITH NORTON 360

29. NORTON™ HEROES BRAND IDENTITY GUIDELINES Typography
Typefaces
Headline Styling
Text Boxes
Headline Styling Continued
Ensure the primary heading overhangs
the secondary part of the message.
HEADER
SUB HEADER GOES HERE
HEADER
SUB HEADER GOES HERE

30. NORTON™ HEROES BRAND IDENTITY GUIDELINES Typography
Typefaces
Headline Styling
Text Boxes
Below are examples of graphic devices used to
contain copy in creative. The devices should be
used to hold an additional value or
promotional message.
The use of these graphic devices should be
kept to a minimum to adhere to the Core
Objectives - Simplicity, Style and Credibility.
Only use Komika Text (capitals).
Text Boxes - graphic elements
THE QUICK BROWN FOX
JUMPED OVER THE LAZY
BROWN DOG.
THE QUICK BROWN FOX
JUMPED OVER THE LAZY
BROWN DOG.
THE QUICK BROWN FOX
JUMPED OVER THE LAZY
BROWN DOG.
THE QUICK BROWN FOX JUMPED OVER...

31. NORTON™ HEROES BRAND IDENTITY GUIDELINES Typography
Typefaces
Headline Styling
Text Boxes
Use this containment space for keeping copy
heavy creative easy to read and clutter free.
The container should be white and should
contain the body copy and the mandatories
of the creative, including the Norton from
Symantec logo.
The Norton from Symantec logo should always
sit in the bottom right hand corner of the
creative, and follow the Norton from Symantec
brand guidelines.
All copy in the container should be in the
Symantec Sans typeface (see typefaces
in the previous section).
Text Boxes - Container
Norton Heroes look and feel
(Main messaging)
Body copy and mandatories
including Norton from Symantec logo,
in Norton from Symantec look and feel.

32. Communication Hierarchies NORTON™ HEROES BRAND IDENTITY GUIDELINES

33. NORTON™ HEROES BRAND IDENTITY GUIDELINES Communication Hierarchies
Consumer Facing
Trade Facing
Norton Hero Campaign Messaging,
Threat/Power/Protection/Performance.
Offers/Product Messaging.
In a retail environment different rules will
apply. For example, FSDU’s / CDU’s / Pack
Stickers etc, will need to primarily
communicate an offer.
For promotional messaging the speech bubble
should not be used as a container for copy.
Consumer Facing (including web)
SECONDARY
MESSAGE
RELEVANT
CHARACTER
Consumer facing material may include:
Magazine Ads, Web Banners, Retail, POS,
On Pack etc.
Body copy and Mandatories
including Norton from Symantec logo.
Primary
Secondary
PRIMARY MESSAGE
BODY COPY, MANDATORIES
AND NORTON LOGO

34. Communication Hierarchies
NORTON™ HEROES BRAND IDENTITY GUIDELINES Consumer Facing
Trade Facing
Offers / Product Messaging.
For promotional messaging the speech bubble
should not be used as a container for copy.
Trade Facing (including web)
PRIMARY MESSAGE
SECONDARY
MESSAGE
RELEVANT
CHARACTER
BODY COPY, MANDATORIES
AND NORTON LOGO
Body copy and Mandatories
including Norton from Symantec logo.
Primary
Secondary
Direct call-to-action OR NH Campaign Messaging:
Threat/Power/Protection/Performance
Trade facing material may include:
Magazine Ads, Web Banners etc

35. Quick Guide NORTON™ HEROES BRAND IDENTITY GUIDELINES

36. NORTON™ HEROES BRAND IDENTITY GUIDELINES Quick Guide for Norton Heroes
Quick Guide Quick Guide to Norton Heroes
Do Keep it simple and uncluttered-
Use messaging hierarchy.
Do keep within the Norton Heroes
style. Maintain consistency with all
produced materials.
Do familiarise yourself with the
referenced genres (graphic novels
and noir cinema).
Do make it credible, keep to the look
and feel at all times - no pants
and capes.
Do be creative with assets supplied.
Do highlight Norton Heroes and
Protection over threat.
Do create character dialogue with
Target Audience relating to
Superpowered protection.
Don’t create any new Hero assets or
create content i.e storylines that
conflict with or alter the back-stories
as given in full on the website.
Don’t use character dialogue for Sales
/Promotion messaging i.e. ‘40% off
Norton Products’- place this
messaging in appropriate container.
Don’t apply the characters outside
their communications remit.
Don’t make the creative any darker.
The Norton Heroes EMEA campaign is
inherently ‘edgy’. The reputation of
the Norton Brand is a primary
consideration.
Don’t use assets other than those
supplied. All Norton Heroes assets are
original, legally cleared copyrighted
material.
Any new asset requests are subject
to local agency contracts and legal
review - contact the EMEA
programmes marketing team.

37. NORTON™ HEROES BRAND IDENTITY GUIDELINES
These Trademark Usage Guidelines (the “Guidelines”) set forth the
rules for using or referring to the trademarks and service owned by
Symantec Corporation or its affiliates (“Symantec”). For the
purposes of these Guidelines, “Symantec Trademark(s)” shall
include all registered or unregistered trademarks and service marks
(such as words, names, symbols, devices, slogans, or combination
of these) owned by Symantec, including but not limited to the
trademarks and service marks listed on the Symantec
Trademark List.
Symantec considers its trademarks and service marks to be among
its most valuable intellectual property assets. As such, Symantec
intends to take all appropriate measures to preserve the strength of
and retain its exclusive rights to use its marks. Symantec asks that
you assist us by following these Guidelines. If you have any
questions about the Guidelines, please direct them to trademarks
@symantec.com.
Prohibited Uses Of Symantec Trademarks
Do Not Use Symantec Trademarks As The Name Of Your
Company, Products, Or Services, Or As A Domain Name. You may
not use or register in any jurisdiction, whether foreign or domestic,
any Symantec Trademark as all or part of your company, product, or
service name in a manner that is likely to create confusion as to
Symantec’s sponsorship, affiliation or endorsement of your
company, product, or service, or that may dilute the Symantec
Trademark. Similarly, you may not use or register in any
jurisdiction, whether foreign or domestic, a domain name that
incorporates any Symantec Trademark in bad faith or in a manner
that is likely to create confusion as to Symantec’s sponsorship,
affiliation or endorsement of your company, product, or service.
Do Not Use Symantec Logos Without Permission. You may not use
any Symantec logo unless you have an agreement with or express
written consent from Symantec authorizing such use.
Do Not Use Symantec Trademarks In False Or Misleading
Advertising. Advertising for Symantec or its products or services
offered under the Symantec Trademarks must not be false or
misleading in any way and must not be in violation of any applicable
law, municipal ordinance, or administrative agency regulation of
any country.
Do Not Use Symantec Trademarks In Objectionable Material.
You may not use Symantec Trademarks on or in connection with
any defamatory, scandalous, pornographic, or other objectionable
materials of any sort.
Do Not Use Symantec Trademarks To Disparage Symantec.
You may not use Symantec Trademarks to disparage Symantec, its
products or services, or in a manner that, in Symantec’s reasonable
judgment, may diminish or otherwise damage the reputation of
Symantec or the goodwill in the Symantec Trademarks.
Permissible Uses Of Symantec Trademarks
Use Symantec Trademarks To Refer To Symantec’s Products Or
Services. With the exception of Symantec logos (the use of which
must be expressly authorized by Symantec), you generally may use
Symantec Trademarks to refer to Symantec’s products or services
in advertising, promotional, and sales materials, assuming that
you have the necessary authority to sell or promote Symantec’s
products or services, e.g. authorized reseller, licensee, etc.
Use Symantec Trademarks To Indicate A Relationship To
Symantec Products. You may indicate the relationship of your
products and services to Symantec’s products or services by using
an accurate referential phrase in connection with your product or
service, for example, “for use with Symantec? software” or “compat-ible
with Symantec? software” provided that: (a) the Symantec
Trademark appears less prominent than the product or service
name; (b) the Symantec Trademark is not a part of or incorporated
in your product or service name; and (c) the referential phrase is
accurate and complies with the requirements set forth in any license
agreement with Symantec.
Rules For Proper Usage Of Symantec Trademarks
Proper usage of Symantec Trademarks is important for their
continued protection. Proper usage aids consumers who depend
upon Symantec’s goods and services and helps prevent Symantec
Trademarks from losing their distinctiveness and becoming generic.
Licensees of Symantec Trademarks may have different rules of
usage set forth in their license agreement, in which case Licensees
should follow those guidelines.
Set Symantec Trademarks Apart From Surrounding Text.
When a Symantec Trademark is used in a non-stylized form, such
as in the body text of an advertisement, it should be set apart and
distinguished from the other words in the text. In order to do this,
the Symantec Trademark may be rendered in boldface type, italics,
capital letters, underscored, or set in quotation marks.
Examples:
A variety of resellers and distributors sell Norton™ software.
A variety of resellers and distributors sell norton software.
A variety of resellers and distributors sell Backup
Exec™ software.
A variety of resellers and distributors sell backup
exec software.
Use Symantec Trademarks As Adjectives. Trademarks are
adjectives and should be followed by the generic term they modify,
such as “software” or “product.” Never use a trademark as a noun,
a verb, or in the possessive form.
Symantec Trademark Usage Guidelines

38. NORTON™ HEROES BRAND IDENTITY GUIDELINES
Examples:
Norton Ghost™ software provides advanced backup and
recovery for your PC.
Backup Exec™ software delivers the latest backup and
restore technology.
Norton Ghost™ provides advanced backup and recovery for
your PC.
Backup Exec™ your computer with the latest backup and
restore technology.
Backup Exec’s™ latest backup and restore technology...
Do Not Abbreviate Or Alter The Spelling Of Symantec
Trademarks. You should not vary the appearance of Symantec
Trademarks by abbreviating them, incorporating them into
acronyms, changing their spelling, or using improper capitalization.
The Symantec Trademark List provides the proper spelling and
capitalization for each trademark.
Examples:
Norton AntiVirus
Symantec Endpoint Protection
pcAnywhere
NetBackup
LiveUpdate
Backup Exec
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Use The Proper Trademark Symbol. A Symantec Trademark should
appear with the proper trademark symbol, which can be found on
the Symantec Trademark List. In written materials, the appropriate
symbol must be used with the first or most prominent appearance
of the Symantec Trademark in headlines and the first time the
Symantec Trademark appears in body text. This appropriate symbol
also should be used on each subsequent page if the topic is different
or if the pages can be separated and distributed independently. If
the materials, product packaging, or web page includes a properly
licensed Symantec logo, which already includes the appropriate
trademark symbol, it is not necessary to include a trademark symbol
after the word “Symantec” in the text in that material, product
packaging, or web page.
Use The Proper Trademark Attribution Statement. All marketing
collateral, advertisements, product packaging, web pages, manuals,
and studies that include Symantec Trademarks also must include
the proper trademark attribution statement crediting ownership of
the Symantec Trademarks to Symantec Corporation. Typically, the
attribution statement is displayed at the end of the material, in the
footer of the document, or on the back of the package. The correct
trademark attribution statement is:
Symantec, the Symantec Logo [if applicable] [and any other
trademark found on the Symantec Trademarks List that are
referred to or displayed in the document] [is/are] trademark[s]
or registered trademark[s] of Symantec Corporation or its affiliates
in the U.S. and other countries. Other names may be trademarks of
their respective owners.
Examples:
In materials displaying a Symantec logo and referring to the Altiris™
Client Management Suite, Norton™AntiVirus, Symantec™ Endpoint
Protection, and Veritas Netbackup™ products, the correct trademark
attribution statement is:
Symantec, the Symantec Logo, Altiris NetBackup, Norton, and
Veritas are trademarks or registered trademarks of Symantec
Corporation or its affiliates in the U.S. and other countries.
Other names may be trademarks of their respective owners.
In materials referring to the Altiris™ Client Management Suite,
Nortont™ AntiVirus, Symantec™ Endpoint Protection, and Veritas
NetBackup™ products, but not displaying a Symantec logo, the
correct attribution statement is:
Symantec, Altiris, NetBackup, Norton, and Veritas are
trademarks or registered trademarks of Symantec Corporation
or its affiliates in the U.S. and other countries. Other names may
be trademarks of their respective owners.
Usage Rules For Symantec As A Trade Name
“Symantec” functions not only as a trademark mark and service
mark identifying goods and services offered by Symantec
Corporation, but also as a trade name or company name referring
to Symantec Corporation. Trade names are nouns and, therefore,
should not be followed by a generic descriptor and may be used
in the possessive form. When used as a trade name, “Symantec”
should not be followed by a trademark symbol. Within
documents, the first reference to the trade or company name
should be “Symantec Corporation.” “Symantec” can be used
or subsequent references.
Usage Rules for Symantec Logos
You may not use any Symantec logo unless you have an agreement
with or express written consent from Symantec authorizing such
use. In the event that you are authorized to use a Symantec logo,
the use must comply with these additional guidelines (or the usage
guidelines set forth in your license agreement, if those
guidelines differ).
Use Only The Approved Master Artwork. The Symantec logos are
single, standalone pieces of artwork. When reproducing the logos,
use only the master artwork provided by Symantec. Do not alter or
Symantec Trademark Usage Guidelines

39. NORTON™ HEROES BRAND IDENTITY GUIDELINES
Symantec Trademark Usage Guidelines
distort the appearance of the logo in anyway, for example, by adding
your own design elements or colors or changing the font. The logo
must always look sharp, clean, and well produced.
Always allow for a minimum clear space around the Symantec
logo. Never violate the clear space with any graphic elements, words
or charts.
Maintain Legibility. Never reproduce the logo in a manner that
causes the logo to become illegible or blurry, which may happen if
the logo is reproduced too small.
Do Not Use Symantec Logos As A Decorative Device. Do not
use any Symantec logos for purely decorative purposes in any
marketing collateral, packaging, or web site without the express
written permission of Symantec.
Misuse Of Symantec Trademarks By Others
If you learn of any uses of any trademarks that are confusingly
similar to the Symantec Trademarks, please notify Symantec by
sending an e-mail to trademarks@symantec.com. Similarly, if you
become aware of any use of a Symantec Trademark that violates
any of the rules described above, including failure to identify
Symantec Trademarks as belonging to Symantec Corporation,
please notify us at trademarks@symantec.com. If possible, please
provide a copy of the article or other medium in which the
trademark violation appeared.