The document discusses 5 business principles that may not always be effective: 1) Looking for investor capital to start rather than using available resources, 2) Taking every opportunity without considering business goals, 3) Focusing solely on passion rather than solving problems, 4) Spending too much time trying to create something unique rather than innovating on existing concepts, 5) Focusing excessively on competitors rather than customers. The conclusion is that business principles vary and not all work for every entrepreneur - advice should be considered carefully.