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Voice of the People

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alexaloise

A look at what brands can say in their messaging to gain consumer loyalty during a recession.

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PROJECT VOICE OF THE PEOPLE HOW BRANDS CAN GAIN (AND KEEP) CONSUMER LOYALTY IN A FALLING ECONOMY DATE CLIENT JULY 31, 2008 ALEX ALOISE, PLANNER
Why are you here? What do consumers want to hear from brands during a struggling economy?
What you’ll see... THE PROBLEMS THE PERPETUATORS CONSUMER RESPONSES CONSUMER DESIRES BRAND SOLUTIONS
How I’ve spent my summer vaca...internship 1-on-1 Interviews Online survey Blogs Articles
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Voice of the People

  • 1. PROJECT VOICE OF THE PEOPLE HOW BRANDS CAN GAIN (AND KEEP) CONSUMER LOYALTY IN A FALLING ECONOMY DATE CLIENT JULY 31, 2008 ALEX ALOISE, PLANNER
  • 2. Why are you here? What do consumers want to hear from brands during a struggling economy?
  • 3. What you’ll see... THE PROBLEMS THE PERPETUATORS CONSUMER RESPONSES CONSUMER DESIRES BRAND SOLUTIONS
  • 4. How I’ve spent my summer vaca...internship 1-on-1 Interviews Online survey Blogs Articles