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- 2. CONCEPT UPDATE This PRESENTATION is an UPDATE following our previous CONCEPT and COMMUNICATION’S PROPOSALS. In order to create a CATCHING ICONIC ENVIRONMENT we worked on CHARACTERIZING each DEPT AREA and HOT SPOTS with DIFFERENT MOODS and THEMES. We created a set of Environmental Themes, Colors and related graphic design. > Each AREA’S THEME defines a STRONG MOOD that will be used also in the communications supports, such as: - AREA WALL/PARTITIONS TREATMENT - CORNERS BRANDING - FITTINGS TREATMENT - DIRECTORIES - POP
- 4. LADIES TREND - NATURE HOT SPOT
- 5. LADIES TREND - NATURE HOT SPOT
- 6. MEN’S TREND - TEXTILE’S STORM HOT SPOT
- 7. MEN’S TREND - TEXTILE’S STORM HOT SPOT
- 8. MIX - DART HOT SPOT
- 9. MIX - DART HOT SPOT
- 10. DENIM ROCKS HOT SPOT
- 11. DENIM ROCKS HOT SPOT
- 12. LADIES TREND - FREE BIRDS HOT SPOT
- 13. LADIES TREND - FREE BIRDS HOT SPOT
- 15. MEN’S TREND
- 16. MEN’S TREND GEOMETRICAL STRUCTURES AREA’S THEME
- 17. MEN’S TREND GEOMETRICAL STRUCTURES AREA’S THEME
- 18. MEN’S TREND GEOMETRICAL STRUCTURES AREA’S THEME
- 21. LADIES TREND
- 22. LADIES TREND NATURAL DESIGN AREA’S THEME
- 26. MEN’S DENIM
- 27. MEN’S DENIM PATCHWORK AREA’S THEME
- 28. MEN’S DENIM PATCHWORK AREA’S THEME
- 33. LADIES DENIM
- 34. LADIES DENIM WHITE, CHIC AND LAUNDRY AREA’S THEME
- 38. MEN’S FOOTWEAR
- 39. MEN’S FOOTWEAR VANITY AREA’S THEME
- 40. MEN’S FOOTWEAR VANITY AREA’S THEME
- 41. MEN’S FOOTWEAR AREA’S THEME
- 42. MEN’S FOOTWEAR AREA’S THEME
- 43. MEN’S FOOTWEAR AREA’S THEME
- 44. LADIES FOOTWEAR
- 45. LADIES FOOTWEAR SPACE AREA’S THEME
- 46. LADIES FOOTWEAR SPACE AREA’S THEME
- 47. LADIES FOOTWEAR AREA’S THEME
- 48. LADIES FOOTWEAR AREA’S THEME
- 49. LADIES FOOTWEAR AREA’S THEME
- 50. LADIES FOOTWEAR AREA’S THEME
- 51. LADIES FOOTWEAR AREA’S THEME
- 52. MEN’S SPORT
- 53. MEN’S SPORT THINK AND MOVE AREA’S THEME
- 56. LADIES SPORT
- 57. LADIES SPORT ELECTRO AREA’S THEME
- 60. SOHO
- 61. SOHO URBAN VS. CLASSIC AREA’S THEME
- 65. CASH COUNTER
- 66. CASH COUNTER AREA’S THEME
- 67. CASH COUNTER AREA’S THEME
- 68. CASH COUNTER AREA’S THEME
- 69. CASH COUNTER AREA’S THEME
- 70. ESSENTIAL
- 71. ESSENTIAL INTIMACY AREA’S THEME
- 75. LINGERIE
- 76. LINGERIE SECRET PLACE AREA’S THEME
- 80. LADIES SMART
- 81. LADIES SMART OPTICAL DREAM AREA’S THEME
- 85. BOUTIQUE
- 86. BOUTIQUE SOPHISTICATED AREA’S THEME
- 90. MEN’S BEACH
- 91. MEN’S BEACH SURFER’S HOME AREA’S THEME
- 96. KIDS
- 97. KIDS PLAY AND FUN AREA’S THEME
- 100. KIDS AREA’S THEME
- 101. KIDS AREA’S THEME
- 102. KIDS AREA’S THEME
- 103. KIDS AREA’S THEME
- 104. KIDS AREA’S THEME
- 105. COMMUNICATION IN STORE BRANDING AND DIRECTORIES
- 106. COMMUNICATION SYSTEM The BRANDING / CATEGORY SYSTEM is based on a TRIPLE LAYER DESIGN: 1 > ICONIC LAYER attractive and easy to identify graphic design system composed by two stylish elements 2 > BRAND / CATEGORY LAYER designed Area for branding / category 3 > AREA’S THEME LAYER different colors/materials/graphic treatment COMMUNICATION SYSTEM
- 107. COMMUNICATION SYSTEM ARAB TRANSLATION BRAND AREA CATEGORY ARAB TRANSLATION BRAND AREA CATEGORY 1 > ICONIC LAYER 1 > ICONIC LAYER 2 > BRAND LAYER white back ground 2 > CATEGORY LAYER black back ground 3 > AREA’S THEME LAYER different treatments 3 > AREA’S THEME LAYER different treatments COMMUNICATION SYSTEM
- 108. BRANDING SYSTEM BRAND WALLS BRAND BRAND CEILING brand brand FITTINGS BRAND 1 > ICONIC LAYER 2 > BRAND LAYER white back ground info brand 3 > AREA’S THEME LAYER different treatments TABLES COMMUNICATION SYSTEM
- 109. DIRECTORIES SYSTEM ARAB TRANSLATION AREA CATEGORY WALLS ARAB TRANSLATION AREA CATEGORY CEILING / PATHS ARAB TRANSLATION ARAB TRANSLATION AREA CATEGORY MEN’S SPORT & BEACH category category FITTINGS ARAB TRANSLATION AREA CATEGORY info category TABLES COMMUNICATION SYSTEM
- 110. DIRECTORIES SYSTEM COMMUNICATION SYSTEM
- 111. WALLS BRANDING / DIRECTORIES MAN ESSENTIAL ARAB TRANSLATION CATEGORY SIDE UP ARAB TRANSLATION ARAB TRANSLATION CATEGORY CATEGORY LEFT SIDE RIGHT SIDE COMMUNICATION SYSTEM
- 112. CEILING BRANDING / DIRECTORIES MAN ESSENTIAL ARAB TRANSLATION ARAB TRANSLATION CATEGORY CATEGORY CEILING CEILING / PATHS COMMUNICATION SYSTEM
- 113. FITTINGS OPTIONS BRANDING / DIRECTORIES MAN ESSENTIAL product product COMMUNICATION SYSTEM
- 114. WALL / CEILING BRANDING / DIRECTORIES MAN ESSENTIAL BRAND CEILING BRAND WALL COMMUNICATION SYSTEM
- 115. TABLES / POP BRANDING / DIRECTORIES MAN ESSENTIAL info brand COMMUNICATION SYSTEM
- 116. TROLLEY DIRECTORIES OPTIONS AREA’S THEME
- 117. TROLLEY DIRECTORIES OPTIONS AREA’S THEME
- 118. TROLLEY DIRECTORIES OPTIONS AREA’S THEME
- 119. FITTINGS BRANDING OPTIONS COMMUNICATION SYSTEM
- 120. FITTINGS BRANDING OPTIONS COMMUNICATION SYSTEM
- 121. FITTINGS BRANDING OPTIONS COMMUNICATION SYSTEM
- 122. FITTINGS BRANDING OPTIONS COMMUNICATION SYSTEM
- 123. FITTINGS BRANDING OPTIONS COMMUNICATION SYSTEM
- 124. FITTINGS BRANDING OPTIONS COMMUNICATION SYSTEM
- 125. Thank you for your attention. 15/04/2011 © All rights reserved