Mobile apps at the Musée de la civilisation

•

2 likes•1,128 views

Ana-Laura Baz

Technology Education

OVERVIEW

•  Our approach
•  Our mobile apps
•  Our offerings
•  Promotion
•  Challenges

OUR APPROACH

OBJECTIVE
Develop tools for cultural interaction at the Museum

PROJECT LEADER PROGRAMMING AND
Digital broadcasting GRAPHICS
External

CONTENT PROMOTION
Groups: Education / Exhibits Communications
/ Digital broadcasting

VISITOR SERVICES
Museum volunteers

OUR MOBILES APPS

HUMAN COPYRIGHT DISCOVER THE MCQ PARCOURS LSQ
2009 2011 2011

OUR OFFERINGS

•  80 iPod touch
•  Wi-fi
•  $2 Rentals / Free for members (ID Card)
•  Training guide for museum volunteers
•  Visitors guide

HUMAN
COPYRIGHT
2009
5,600 people

38 countries

PARCOURS
LSQ
2011
330 people

19 countries

DISCOVER
THE MCQ
2011
10,400 people

39 countries

MCQ

The evolution…

Devenez samouraï!
… June 2012!

PROMOTION
Mission R.O.M.E.

QR Code –mobile site

Bus branding

Museum flyers
1,000 consultations:

• iPhone / iPod: 81 %

• Android: 17 %

• Other: 2 %

Challenges

•  Size of applications
•  Wi-Fi
•  Archives
-  For visitors
-  For the institution
•  Cost

•  Marketing

THANK YOU!

Ana-Laura Baz
albaz@mcq.org

If you have any questions,
please don’t hesitate!

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Mobile apps at the Musée de la civilisation

1. MOBILE APPS AT THE MUSÉE DE LA CIVILISATION A n a- Laur a B az Project Manager Digital Broadcasting April 24th 2012 Canadian Museums Association's National Conference

2. OVERVIEW •  Our approach •  Our mobile apps •  Our offerings •  Promotion •  Challenges

3. OUR APPROACH OBJECTIVE Develop tools for cultural interaction at the Museum PROJECT LEADER PROGRAMMING AND Digital broadcasting GRAPHICS External CONTENT PROMOTION Groups: Education / Exhibits Communications / Digital broadcasting VISITOR SERVICES Museum volunteers

4. OUR MOBILES APPS HUMAN COPYRIGHT DISCOVER THE MCQ PARCOURS LSQ 2009 2011 2011

5. OUR OFFERINGS •  80 iPod touch •  Wi-fi •  $2 Rentals / Free for members (ID Card) •  Training guide for museum volunteers •  Visitors guide

6. Tools for volunteers and visitors

8. PARCOURS LSQ 2011 330 people 19 countries

9. DISCOVER THE MCQ 2011 10,400 people 39 countries

10.

11.

12. MCQ The evolution… Devenez samouraï! … June 2012!

13. PROMOTION Mission R.O.M.E. QR Code –mobile site Bus branding Museum flyers 1,000 consultations: • iPhone / iPod: 81 % • Android: 17 % • Other: 2 %

14. Challenges •  Size of applications •  Wi-Fi •  Archives -  For visitors -  For the institution •  Cost •  Marketing

15. THANK YOU! Ana-Laura Baz albaz@mcq.org If you have any questions, please don’t hesitate!

Mobile apps at the Musée de la civilisation

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