Mobile apps at the Musée de la civilisation

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Mobile apps at the Musée de la civilisation

  1. 1. MOBILE APPS AT THEMUSÉE DE LA CIVILISATION A n a- Laur a B az Project Manager Digital Broadcasting April 24th 2012 Canadian Museums Associations National Conference
  2. 2. OVERVIEW•  Our approach•  Our mobile apps•  Our offerings•  Promotion•  Challenges
  3. 3. OUR APPROACH OBJECTIVE Develop tools for cultural interaction at the Museum PROJECT LEADER PROGRAMMING AND Digital broadcasting GRAPHICS External CONTENT PROMOTIONGroups: Education / Exhibits Communications / Digital broadcasting VISITOR SERVICES Museum volunteers
  4. 4. OUR MOBILES APPSHUMAN COPYRIGHT DISCOVER THE MCQ PARCOURS LSQ 2009 2011 2011
  5. 5. OUR OFFERINGS•  80 iPod touch•  Wi-fi•  $2 Rentals / Free for members (ID Card)•  Training guide for museum volunteers•  Visitors guide
  6. 6. Tools forvolunteersand visitors
  7. 7. HUMANCOPYRIGHT 2009 5,600 people 38 countries
  8. 8. PARCOURS LSQ 2011 330 people 19 countries
  9. 9. DISCOVERTHE MCQ 201110,400 people 39 countries
  10. 10. MCQThe evolution… Devenez samouraï!… June 2012!
  11. 11. PROMOTIONMission R.O.M.E.QR Code –mobile siteBus brandingMuseum flyers1,000 consultations:• iPhone / iPod: 81 %• Android: 17 %• Other: 2 %
  12. 12. Challenges•  Size of applications•  Wi-Fi•  Archives -  For visitors -  For the institution•  Cost•  Marketing
  13. 13. THANK YOU! Ana-Laura Baz albaz@mcq.org If you have any questions, please don’t hesitate!

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