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Mobile apps at the Musée de la civilisation

  1. 1. MOBILE APPS AT THE MUSÉE DE LA CIVILISATION A n a- Laur a B az Project Manager Digital Broadcasting April 24th 2012 Canadian Museums Association's National Conference
  2. 2. OVERVIEW •  Our approach •  Our mobile apps •  Our offerings •  Promotion •  Challenges
  3. 3. OUR APPROACH OBJECTIVE Develop tools for cultural interaction at the Museum PROJECT LEADER PROGRAMMING AND Digital broadcasting GRAPHICS External CONTENT PROMOTION Groups: Education / Exhibits Communications / Digital broadcasting VISITOR SERVICES Museum volunteers
  4. 4. OUR MOBILES APPS HUMAN COPYRIGHT DISCOVER THE MCQ PARCOURS LSQ 2009 2011 2011
  5. 5. OUR OFFERINGS •  80 iPod touch •  Wi-fi •  $2 Rentals / Free for members (ID Card) •  Training guide for museum volunteers •  Visitors guide
  6. 6. Tools for volunteers and visitors
  7. 7. HUMAN COPYRIGHT 2009 5,600 people 38 countries
  8. 8. PARCOURS LSQ 2011 330 people 19 countries
  9. 9. DISCOVER THE MCQ 2011 10,400 people 39 countries
  10. 10. MCQ The evolution… Devenez samouraï! … June 2012!
  11. 11. PROMOTION Mission R.O.M.E. QR Code –mobile site Bus branding Museum flyers 1,000 consultations: • iPhone / iPod: 81 % • Android: 17 % • Other: 2 %
  12. 12. Challenges •  Size of applications •  Wi-Fi •  Archives -  For visitors -  For the institution •  Cost •  Marketing
  13. 13. THANK YOU! Ana-Laura Baz albaz@mcq.org If you have any questions, please don’t hesitate!

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