FiFiKo Box – Innovative Approach to Early Childhood Education
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Innovative Approach to Early Childhood Education. Our BOX will have a meaningful impact on early childhood education in slums. We use local production and local distribution. Which keeps labor + materials + overheads low. We are confident this holistic approach will positively impact early childhood development and prepare them for their future by stimulating their educational needs. And we look forward to enthusiastically implementing our solution as a catalyst for change.
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FiFiKo Box – Innovative Approach to Early Childhood Education
- 1. FiFiKo Box – Education for Everyone
- 2. 100 million in urban slums do not get this chance!
- 3. The Poverty Gap 29% 39% 15% 40% 68% 61% 39% 60% Ready For School At 5 Commited to School at 14 Basic Acheivement at 14 Earned $20K+ at age of 40 no ECE ECE
- 4. Observation #1 16% 50% Developing Countries Attendance to an ECE Program (%) poorest 20% richest 20% Children in slums do not attend ECE 52% 82% Developing Countries Adult Support for Informal ECE (%) poorest 20% richest 20% Adults are willing to teach children
- 5. Significant Gap Exists 49% 54% Developing Countries Playthings Available for Children ages 0 to 6 (%) poorest 20% richest 20% Toys are not an issue 15% 45% Developing Countries Books Available for Children ages 0 to 6 (%) poorest 20% richest 20% Scarcity of books = Low literacy rate
- 6. FiFiKo In-home Education fun and challenging affordable easy to use valuable innovative
- 7. What’s inside FiFiKo BOX? ABC Notebooks Books Toys
- 8. FiFiKo Box: Key Skills for Different Age Ranges SKILL SET PRODUCT Motor Skills Games Arts Reading Writing Math Proble m Solving Age 3 to 4 Age 4 to 5 Age 5+
- 9. Measuring Progress with “Edu Star”
- 10. Technology to Track the Progress 60% mobile penetration easy to use free for parents measurable progress
- 11. Execution Through Community Empowerment Local Partners & Entrepreneurs
- 12. Our Path to Solve the Problem! Roadmap for First 6 Month: Start in Lagos, Nigeria Target: reach 30.000 children Run pilot by ourselves
- 13. 0 0 1 2 3 Y… Y… Y… Y… Y… 5 Years Execution Plan, Millions of children reached FiFiKo is a Scalable Solution
- 14. FiFiKo Box is Sustainable Accessible for $2–$5 Volume Business Profitable by Year 2 81% 19% Variable Cost Margin/Unit
- 15. Challenges: Political Instability Parental Resistance Building a Local Network Cultural Adaptation Risks & Challenges
- 16. FiFiKo Box Targets New Market Holistic Approach Affordable Fun and Interactive Adaptable
- 17. Diverse, Experienced and Passionate Tea
- 18. THANK YOU * MERCI * 감사합니다 * СПАСИБО * 谢 谢 Visit us at http://fifiko.org
- 19. 39% 32% 24% 4% 1% < 100 100 to 167 167 to 278 278 to 444 > 444 Average = $136/ Month $/Month Monthly Household Revenue in a Sample Community
- 20. 0 0 1 2 3 Y… Y… Y… Y… Y… 5 Years Execution Plan, Millions of children reached FiFiKo is a Scalable Solution 0 1 3 6 10 Y… Y… Y… Y… Y… 5 Years Execution Plan, Millions of children reached
Editor's Notes
- Early Childhood Eduction – the Unmet Need of the Century 7 minutes + 5 minutes Q&A Powerful Introduction = get attention Add a mid-term summary Effective wrap up Wrap-up The Early Education challenge in slums [1m20s] -> [20s] Introduction: personal story about childhood Happy memories: "When I was a child, I remember …" playing with toys, solving puzzles, happily going to the daycare in the perspective of playing with my friends, learning new things." ADD BOOKS Accomplishments: More than just happy memories, these early education years got me ready to succeed in primary school and beyond.
- Intro -> [30s] Current Solution is INCOMPLETE! Unfortunately, 100 million in urban slums do not get this chance! Parents often lack the time and money to spend on their younger kids' education (many households live less than $3 a day) [Sample Household revenue chart?] Accessibility can be a challenge Insufficient government funds for ECE initiatives -> impact on quality NGOs not scalable For Profit costly: cheapest daycares cost 1$-2$ a day, sometimes more
- [10s] As a result [Achievements comparison chart] Children are ill-prepared for primary school End up dropping out of school, perpetuating the cycle of poverty KEY QUESTION
- [20s] Dormant demand Parents naturally provide informal education to children between 0 and 6 y.o.: read, play, sing, talk [Charts unequal access to formal education + poorest parents do provide informal Early Education] Parents are willing to pay for early education: those who can afford it are willing to spend as much as 1$ / day in daycares. We see this as an opportunity to address the current inefficiencies and meet the parents needs (offering a meaningful, cost-effective solution to parents and caregivers).
- Our Solution [1m20s] —> [SLIDE#7 - 20s] During our research, we found out that: [Unicef stats: playthings + books] while the poorest children have access to a relatively decent number of playthings significant gaps exist when it comes to children's books at home reading books for just half an hour a day could be worth up to 1 year of extra schooling by the age of 15. Chart 1: Unequal access to formal Education Chart2: Parents provide informal Early Educational
- Our Solution [1m20s] —> [SLIDE#6 - 20s] We wanted to offer a solution, which would be fun and challenging for kids affordable for parents easy to use for care providers valuable for community innovative
- Our Solution [1m20s] —> [20s] …And this is how we came up with the Fifiko Box: cheap educational materials that focus on developing children’s numeracy and literacy; complemented by multimedia content fostering interactive learning. For example, dvds will…(singing, motions, …) In addition, toys, crafts and arts last but not least: the materials will include health and nutrition education for children and parents
- [20s] Age specific content: [Product range illustration] 3 age ranges: 1 to 2 y: support in acquiring language and thinking skills + toys 2 - 3.5 y: more advanced children books, songs, puzzles from 3.5 to primary school: for each product range, we design a curriculum with 1 box every 3 months
- Learning Metrics: Motor Skills / Movement /Physical Language / Communication Comprehension / Cognitive Numeracy Reading Writing Social Interaction Emotional Business KPIs: Gross new enrolment Revenue per student Trial conversion rates Renewal and conversion rates Parent satisfaction ROI – Return on Investment Web metrics
- Our Solution [1m20s] —> [SLIDE#9 - 20s] But this is not just a box: we will also provide an easy-to-use sms application to track children’s process: [Data: literacy rates, mobile penetration] Care providers are given with basic instructions for testing tests for 3 year olds: count, and understand the concept of counting; correctly name familiar colours tests for 4 year olds: count 10 or more objects; recognise some letters and possibly write his/her name; correctly name at least 4 colours and 3 shapes. Send results METRICS:
- Execution through Community Empowerment: Localisation is a KEY! Community Empowerment: Grass Root Social Prof CSR Micro Franchise
- Clear Roadmap Key Partners Target & Metrics (Numbers) Risk Opportunity
- [40s] Development strategy: 5 years 3.5 mln total Tier 1: Lagos, Nigeria Tier 2: Nigeria, exc. Lagos Tier 3: Sub-Saharan Africa, exc. Nigeria (Ghana, Kenya, Cameroon, DRC) Tier 4: South-East Asia (India, Pakistan, Bangladesh) Approach: start with 3 – 6 years old: getting them ready for primary-school visible results social proof -> build credibility and test demand for other age ranges priority to geographical expansion Key milestones: launch a pilot with the first Fifiko boxes in Lagos, Nigeria largest African economy by GDP (26th largest economy in the world) effective manufacturing sector telecoms are booming: contribute 30% to GDP growth, [60%] mobile penetration rate increasing government efforts to develop Early Childhood Education Nigerian urban population expected to reach 110 million by 2020. By itself, Lagos is already the largest city in Africa with a population of 21 million. still over 60% of Nigerian urban population live in slums
- How sustainable? Volume Business Contribution margin helps us to make it sustainable Profit margin helps us to maintain the growths
- Challenges + Contingency Plan Replicable! Alternatives accept our approach Pilot project – social prof Network of partners Customised by region Governmental Support
- Portable We cannot change mindset fast We use opportunities Affordable & Accessible Fun & Interactive Informative Innovative Evolutionary
- [40s] Development strategy: 5 years 3.5 mln total Tier 1: Lagos, Nigeria Tier 2: Nigeria, exc. Lagos Tier 3: Sub-Saharan Africa, exc. Nigeria (Ghana, Kenya, Cameroon, DRC) Tier 4: South-East Asia (India, Pakistan, Bangladesh) Approach: start with 3 – 6 years old: getting them ready for primary-school visible results social proof -> build credibility and test demand for other age ranges priority to geographical expansion Key milestones: launch a pilot with the first Fifiko boxes in Lagos, Nigeria largest African economy by GDP (26th largest economy in the world) effective manufacturing sector telecoms are booming: contribute 30% to GDP growth, [60%] mobile penetration rate increasing government efforts to develop Early Childhood Education Nigerian urban population expected to reach 110 million by 2020. By itself, Lagos is already the largest city in Africa with a population of 21 million. still over 60% of Nigerian urban population live in slums
- Execution through Community Empowerment: Localisation is a KEY! Community Empowerment: Grass Root Social Prof CSR Micro Franchise