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Marketing strategi part 2


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This presentation contain information about marathi movies and some plans to expand entertainment business.

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Marketing strategi part 2

  1. 1. Faizaan Aslam Khan<br />
  2. 2. MARATHI CINEMA<br />
  3. 3. It refers to films produced in the Marathi language in the state of Maharashtra, India.<br />It has create box-office record with a gross income of Rs 160 crore in 2010.<br />Marathi Cinema is as old as Indian Cinema. In fact the pioneer of cinema in Union of India was DadasahebPhalke, who brought the revolution of moving images to India with his first indigenously made silent film Raja Harishchandra.<br />
  4. 4. The first Marathi talkie film, Ayodhyecha Raja[1] (produced by Prabhat Films) was released in 1932, just one year after "AlamAra ”the first Hindi talkie film. <br />Marathi cinema has grown in recent years, with two of its films, namely "Shwaas“ (2004) and "Harishchandrachi Factory" (2009), being sent as India's official entries for the Oscars.<br />In past few years, the Marathi cinema industry has produced many films that are not only critically acclaimed but commercially successful as well. It has brough fresh ideas, untouched subjects and deeper human sensitivity on the celluloid.<br />Marathi movies is growing rate at the rate of 19% per annum<br />
  5. 5. Market share of regional movies<br />
  6. 6. Reasons for the decline of Marathi cinema<br />While the theatre of Maharashtra earned recognition at the national level, the cinema failed to make a mark.<br />A major reason was the proximity to the production centre of Hindi cinema (Bollywood) which encroached on the identity of Marathi cinema. Other reasons include the shortage of cinema halls for distribution due to poor marketing, lack of money magnets, a vibrant theatre scene and the emergence of private television.<br />It also lacked the powerful lobby at the national level unlike Bengali and South Indian cinema because state congress (ruling party over 40 Years) encouraged Hindi Cinema for profit mainly ; the regional film industrial advantage being soaked up by Bollywood.<br />
  7. 7. Recent Changes <br /><ul><li>Marathi film industry aims Hollywood standards.
  8. 8. Uladhal', Sade Made Teen' and Checkmate' were among the first Marathi movies that were shot with technical know-how that was at par with a Hollywood production.
  9. 9. The focus is not just on technicalities; the total approach towards projecting the protagonist of the film is undergoing a drastic change
  10. 10. Marathi films today need strong producers and a good branding strategy in order to create its unique personality. Also, prime time slots in multiplexes should be considered seriously.</li></li></ul><li>Marathi cinema also received a boost when the state government made it mandatory for multiplexes in the city to give Marathi movies prime time slots and the theater owners themselves agreed to slash ticket prices.<br />
  11. 11. Marathi Cinema received critical acclaim in the year 2004 with the film Shwaas bagging the Golden Lotus National Award[8]. <br />It was also India's official entry to the 77th Academy Awards and it also won the President's medal for best film, beating Bollywood's prolific output with quality.[9] Shwaas, after ShyamchiAai (1950) is only Marathi film to win the President's Medal.<br />Big players like zee , Etv , shringhar films Showing imenseintrest in showing promotion for marathin movies.<br />
  12. 12. Why you should invest<br />High Potential returns<br />Accelerated industry growth<br />Stardust in your portfolio<br />Multiple Revenue opportunity<br />
  13. 13. Future plans for investment<br />Will venture with the other regional distribution services like tamil, telgu and also hindi movies.<br />Will also work for hollywood movies ditribution with language translations. i. e dubbed movies Probably in hindi, bhojpuri ,tamil, telgu, marathi and some other respective language.<br />
  14. 14. Will be investing money in small screens in the interior of Maharashtra showing regional movies …<br />E.g. - : Marathi movies in the interior part of Maharashtra.<br />
  15. 15. Facts<br />According to Associated Chamber of commerce and industry of Indian film industry already earns 100 million us dollars in foreign exchange. <br />It is estimated that Indian domestic film industry will by 2012 be worth rs 600bn.<br />
  16. 16. The Distributor Debate<br />Producer<br />Distributor<br />Overseas<br />Distributor<br />Sub-Distributor<br />South<br />Sub-Distributor<br />Mumbai et al<br />Distributor north <br />east & Central<br />Sub-Distributor<br />North<br />
  17. 17. Key Facts<br />The promoters/ star/ directors have to carry out marketing for the film, to safeguard their brand identity.<br />The distribution & telecast rights are given for a period of 5 years.<br />The success of Movie industry depends on the profit & loss incures by a distributor<br />Distributors carry a higher risk- Strategy:<br /> monopolize the production and rights<br />Largely distributors finance producers 50% of<br /> the movie, hence, the 50:50 sharing<br />
  18. 18. The media to get there – single screen<br />Analog<br />Digital<br />Normal projector<br />prints<br />-Showtime can be<br />strategically planned<br />UFO, Qube<br />-Show times are<br />uniform<br />Costs just Rs.10,000<br />Could have beendone in Ten lakhrupees<br />Runs into crores<br />700 digital prints and 500 analog prints taken by a distributor<br />
  19. 19. Sources of revenue<br />The Domesticbox officerevenues<br />Home video<br />revenues.<br />Ancillary<br />revenues.<br />Overseas boxofficerevenues<br />
  20. 20. Major Overseas Markets<br />•South Asia is a big market <br />Bangladesh<br />Nepal<br />Pakistan<br />Sri Lanka<br /><ul><li>Other Countries</li></ul>Australia<br />Western Europe<br />
  21. 21. Why go regional ??<br />•A big-budget, star-studded Bollywood film could cost anywhere between Rs 20 crore and Rs 60 crore.<br />•On the other hand, most regional films with the most state-of-the-art production techniques would cost only Rs3–4 crore.<br />The return on investment (ROI) in a regional film is also higher.<br />
  22. 22. Regional movies<br />Out of 1000 movies released in india every year bollywood constitute only 30 %.<br />South Indian films—Telugu and Tamil—constitute almost 50%. The rest is made up ofother language films.<br />
  23. 23. Investing in a basket of regional films maydiversify risks better than putting all the moneyin a high-budget Bollywood flick.<br />Diversifying risk can help improve valuations.<br />“More the titles, the better valuation will they get.<br />Most regional markets have strong localdistributors. They have control over theatres andit becomes crucial for the Bollywood companiesto get the local players involved<br />
  24. 24. Diversification of Business<br />Movies<br />Vfx – special effect studio<br />Purchase of IPL team<br />Fun Box (TV program production)<br />Equipment Renting<br />