3. INTRODUCTION
Internet advertising is a way of marketing services or products on the World
Wide Web
It’s benefits are rich content, less expensive, quick updating, provides Brand
Relevant Information, easy collection of data, global accessibility, greater
flexibility, better customer relation, persuasive advertisement, facilitate
purchase decisions.
It’s drawbacks are not a substitute for traditional advertising, unsolicited in
nature, misdirection, emergence of contextual mobile advertisement,
cluttered appearance, not suitable for all products and services, less
dependable, ad on traditional lines, blocking of ad., mistrust, disabling
features.
9. CONCLUSION
I think internet advertising is not a
substitute of traditional advertising
because, the most of the people are
not used the internet. It’s not suitable
for all goods and services