This document contains 15 multiple choice questions about retailers and wholesalers. It covers topics like the functions of retailing, types of retailers like hypermarkets and superstores, non-store retailing examples, retailer catchment areas, and wholesaling concepts like category management, own-label brands, and types of wholesalers. The questions test understanding of key terms and concepts in retailing and wholesaling.

1. RETAILERS AND WHOLSALERS
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2. 1.Which of the following is NOT a function of
retailing?
A)Assembling a range of goods.
B)Putting buyers and sellers in touch with
each other.
C)Giving advice and information.
Ans :B

3. 2.The variety of different lines a
store carries is defined by:
A. Quality of range.
B.Depth of range.
C.Breadth of range.
ANS : C

4. 3.A store selling 30,000 different
product lines and occupying more
than 60,000 square feet would
be: A. A hypermarket.
B. A supermarket.
C.A superstore.
Ans : A

5. 4.What does CTN stand for?
A.Coverage of typical neighbourhoods.
B.Convenience, toys and novelties.
C. Confectionery, news and tobacco.
ANS: C

6. 5.A retailer which requires customers
to join a club is called:
A. Club retailer.
B.Discount club.
C. Cash-and-carry.
ANS : B

7. 6.Which of the following is NOT an
example of non-store retailing?
A. Party plan.
B.Catalogue shop.
C.Mail order.
ANS: B

8. 7.The area from which the retailer can
expect to obtain customers is called:
A.The catchment.
B. The footprint.
C.The neighbourhood.
ANS: A

9. 8.Which of the following is NOT a
location definition?
A.Neighbourhood.
B. Out-of-town.
C. City centre.
Ans: A

10. 9.A company specialising in a few
product lines of a narrowly identified
type is called:
A. A retailer.
B.A narrow-band retailer.
C. A niche retailer.
ANS : C

11. 10.Which of the following is NOT a factor
influencing product assortment strategy?
1.Staff expertise.
2.Logistics.
3.Store image.
ANS: 2.

12. 11.Long-term relationships between retailers and
suppliers is called:
A. Category management.
B.Logistics management.
C.Relationship marketing.
ANS: A

13. 12.A display which recreates a
living room is an example of:
A.Boutique layout.
B.Theme display.
C. Lifestyle display.
ANS: C

14. 13.What is an own-label brand?
A. A product which has the customer's own brand on it.
B. A product which has the manufacturer's own brand on it.
C.A product which has the retailer's own brand on it.
ANS: C

15. 14. What is a full-service wholesaler?
A.A wholesaler which provides after-sales service as
well as goods.
B.A wholesaler which provides delivery as well as
goods.
C.A wholesaler which provides a full range of
wholesaling services.
ANS: C

16. 15.A cash-and-carry is an example
of : A. A club retailer.
B.A limited-service wholesaler.
C. A full-service wholesaler.
ANS: B