Service Marketing Quizz

310 views

Published on

4 round quizz,

Published in: Marketing, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
310
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
17
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Service Marketing Quizz

  1. 1. WELCOME BUSINESS QUIZ Presented By:Rajat Baranwal
  2. 2. ROUNDS  Khuli Kitab Global gyan Pahchano to jane Punchline round
  3. 3. GENERAL RULE  DIRECT ANSWER = 5000 POINTS  NEGATIVE MARK= (-1250)  PASS ANSWER = 1000 POINTS
  4. 4. Q.1 Products that are intangible items are called: a. services b. goods c. durable goods
  5. 5. Ans. A- SERVICES
  6. 6. Q.2 If services can't be held, touched, or seen before the purchase decision then that is called: a. inconsistency b. inseparability c. intangibility d. inventory e. incidentability
  7. 7. ANS. C- intangibility
  8. 8. Q.3 Inventory of service carrying costs are more subjective and are related to: a. lost productivity b. idle production capacity c. diminished returns d. corrupted capacities e. low capacity providers
  9. 9. ANS. b. idle production capacity
  10. 10. Q.4 Differences between the consumers expectations and experiences are identified through: a. shopping analysis B. experience analysis C. expectation analysis C. gap analysis
  11. 11. ANS. e. gap analysis
  12. 12. Q.5 Before successful programs can be directed at customers, a service organization must focus on its employees and this is called: a. internal marketing b. integral marketing c. individual market orientation d. consumer marketing
  13. 13. ANS. a. internal marketing
  14. 14. Q.6 In the service industry charges, fees, fares or rates are all: a. service cost b. cost structure c. cost plus d. price
  15. 15. ANS. d. price
  16. 16. Q.7 What factors will influence future changes in services? a. money b. deregulation and technological development c. stress d. the environment
  17. 17. ANS. b. deregulation and technological development
  18. 18. Q.8 The second step in handling customer complaints is: a. identify service failures b. communicate service failure C. improve overall service D. resolve customer problems
  19. 19. ANS. D. resolve customer problems
  20. 20. QUE.9 • Definition and characteristics of services.
  21. 21. ANS. • Characteristics of services are• 1-Intangibility • 2-Perishibility • 3-Variability or heterogeneity • 4-Inseparability
  22. 22. Que.10 • Write the name of different levels of total product concept.
  23. 23. ANS. • Different levels of total product concept are• 1-core product. • 2-Formal product. • 3-Augmented product. • 4-Future product
  24. 24. Que.11 • Write the name of different ways in which service can be divide.
  25. 25. ANS. • different ways in which service can be divide are• 1- end -user 2- degree of tangibility. • 3- people based services. • 4-Expertise • 5- orientation towards profit
  26. 26. Que.12 • Promotion consist of the following major areas of marketing are-
  27. 27. ANS. • • • • • A- Advertising B- Public relation C- Sales promotion D- Word of mouth E- Direct mail
  28. 28. QUE.13 • Name the different provider gap of gap model.
  29. 29. ANS. • 1- Customer expectation- Management perception gap. • 2- -Management perception –Service quality Expectation gap. • 3- Service quality Expectation –service delivery gap. • 4- service quality specification-service delivery gap
  30. 30. QUE.14 • What is postmortem?
  31. 31. ANS. • The process of analysis and research of the product after declining and removal from the market is called “postmortem”.
  32. 32. Que.15 • Why services are inseparable.?
  33. 33. ANS. • Services are inseparable because they are purchased and consumed simultaneously.
  34. 34. Que.16 • Which type of pricing strategy should use by an organization in its introduction and decline stage.?
  35. 35. ANS. • Price skimming or price penetration, And reduce price further.
  36. 36. QUE.1 Which is the World’s largest telecom company in terms of subscribers. A-China mobile B- Bharti Airtel C-Vodafone D- América Móvil
  37. 37. ANS. A- CHINA MAOBILE
  38. 38. Que.2 Which is the World’ biggest IT service company. A- HP B-Accenture C-IBM D-Fujitsu
  39. 39. ANS. C- IBM
  40. 40. Que.3 Total Market size and growth rate of Indian entertainment industry isA-20 billion with 12.5% rate B- 23 billion with 15% rate C- 15.5 billion with 10% rate D-35 billion with 23% rate
  41. 41. ANS. A-20 billion with 12.5% rate
  42. 42. Que.4 Who is the CEO of IBMA-Virginia M. Rometty B- Tim d.coock C- slim carols D- Bill gates
  43. 43. ANS. A-Virginia M. Rometty
  44. 44. QUE.5 Who is the founder of appleA- Steve jobs, Ronald Wayne B- Steve jobs, Steve wojniak, Ronald Wayne. C- Steve jobs, Steve wojniak, James Clark. D- Steve jobs, James Clark, Ronald Wayne.
  45. 45. ANS. B- Steve jobs, Steve wojniak, Ronald Wayne
  46. 46. QUE.6 Who is the CEO of ‘Yahoo’. A- Ronald Wayne B - Marissa Mayer. C- James Clark. D- Slim carols
  47. 47. ANS. B - Marissa Mayer.
  48. 48. Que.7 Which company first uses online shopping trendA- Amazon .com B- e-Bay.com C- Pizza hut D- Pizza hut and netscap's ssl
  49. 49. ANS. D- Pizza hut and netscap's ssl
  50. 50. Que.8 Who is the CEO of InfosysA - N.R. Narayan murthy B- K.V. Kamath C- Kris Gopalakrishnan D- S. D. Shibulal
  51. 51. ANS. D- S. D. Shibulal
  52. 52. QUE.9 In which year first credit card was used, A-1945 B-1950 C-1965 D-1975
  53. 53. ANS. B-1950
  54. 54. Que.10 Which one is the world’s second largest retail store among themA- Wal-Mart B- Carrefour C- Tesco D- Metro AG
  55. 55. ANS. B- Carrefour
  56. 56. Que 11 Which is the world no.1 consultancy firm. A-McKinsey & Company B-The Boston Consulting Group, C-TCS D-Bain & Company
  57. 57. ANS. A-McKinsey & Company
  58. 58. QUE.12 FASTEST GROWING INDUSTRY WORLD WIDE ISA- ENTRTAINMENT INDUSTRY B- HEALTH CARE INDUSTRY C- IT INDUSTRY D- CONSULTANCY INDUSTRY
  59. 59. ANS. C- IT INDUSTRY
  60. 60. Pahchano to jane
  61. 61. Que.1 “Beyond ABCD- TCS HDFC Bank CISCO TATA the Obvious ”
  62. 62. TCS
  63. 63. Que.2 “Where Do You Want to Go Today ; Your Potential Our Passion ” A- YAHOO B-MICROSOFT C- ACCENTURE D- MERCEDIES
  64. 64. Ans. “MICROSOFT”
  65. 65. Que.3 “Even More Car per Car ” A. B. C. D. MARUTI TATA MOTORS BMW HONDA
  66. 66. Ans. “TATA MOTORS”
  67. 67. QUE.4 “American by birth. Rebel by choice” A. B. C. D. KTM HARLEY DAVIDSON MIT ATK
  68. 68. Ans. “HARLEY DAVIDSON”
  69. 69. Que.5 “High A. B. C. DELOITTE ACCENTURE TCS Performance. Delivered ”
  70. 70. Ans. Accenture
  71. 71. Que.6 “ Built for the Road Ahead” A. B. C. D. FORD HONDA BMW NISSAN
  72. 72. Ans. “FORD”
  73. 73. Que.7 “The Ultimate Driving Machine ” A. B. C. D. BMW FORD HONDA NISSAN
  74. 74. Ans. BMW
  75. 75. Que.8 “ Absolutely, positively overnight” A. B. C. D. DTDC BLUEDART FIRST FLIGHT FEDEX
  76. 76. Ans. Fedex
  77. 77. Que.9 “Quality in everything we do” NESLET ERNST & YOUNG SUBWAY COCA COLA
  78. 78. Ans.10 Ernst & Young
  79. 79. Que.10 “ Empowering the Internet generation” • POLYCAM • QUALCOMM • CISCO • ZTE
  80. 80. Ans. Cisco systems
  81. 81. Que. 11 “Lifeline of the nation” A. B. C. D. INDIAN RAILWAY INDIAN AIRLINES TATA GROUP INDIGO
  82. 82. Ans. Indian Railway
  83. 83. Que.12 “Driven by passion” A. B. C. D. INDIAN AIRLINES SPICEJET INDIGO KINGFISHER
  84. 84. Ans. “Indian airlines”
  85. 85. Que.13 “Touch The Perfection ” A. B. C. D. MAHIENDRA TOYOTA FORD CHEVROLATE
  86. 86. Ans. TOYOTA
  87. 87. Que.14 “if you have a reason, I have a job” • SHINE.COM • NAUKARI.COM • CAREESMA.IN • NONE OF THESE
  88. 88. Ans. None of these: (Times business solution limited)
  89. 89. Que.15 “Good people to Bank with” • • • • HSBC BANK DENA BANK UBI BOI
  90. 90. Ans. UBI
  91. 91. Que.16 “Relationship beyond banking” • • • • HSBC BANK DENA BANK UBI BOI
  92. 92. Ans. BOI
  93. 93. Que.16 “HUM HAI NA” • • • • PNB INDIAN BANK ICICI BANK YES BANK
  94. 94. Ans. ICICI
  95. 95. Que.17 “Taking Banking Technology to the Common man” • • • • PNB INDIAN BANK ICICI BANK YES BANK
  96. 96. Ans. INDIAN BANK
  97. 97. Que.18 “EXPERIENCE OUR EXPERTISE” • • • • PNB FEDERAL BANK ICICI BANK YES BANK
  98. 98. Ans. YES BANK
  99. 99. Que.19 “WE UNDERSTAND YOUR WORLD” • • • • HSBC HDFC FEDERAL BANK IDBI BANK
  100. 100. Ans. HDFC
  101. 101. Que.20 “WORLD’S LOCAL BANK” • • • • HSBC HDFC FEDERAL BANK IDBI BANK
  102. 102. Ans. HSBC

×