Top 9 question group 2 chapter 10 18

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Top 9 question group 2 chapter 10 18

  1. 1. Group 2Top 9 Learning Questions Chapter 10-18 LU, QINGJUAN December 30, 2011
  2. 2. TOP 10 Learning Questions for Chapter 10 Crafting The Brand Position (D)evout - Mary Josette Enriquez December 16,2011
  3. 3. The result of positioning is the successfulcreating of a _________ a cogent reason whythe target market should buy the producta. an excellent promotional campaignb. customer-focused value propositionc. demand channeld. everyday low pricinge. strategic window of opportunity 3
  4. 4. Know the value of your productwith your customersThe result of position is the successfulcreation of a customer-focused valueproposition,a cogent reason why the target marketshould buy the product.Positioning requires that similaritiesanddifference between brands be definedand communicated. 4
  5. 5. The result of positioning is the successfulcreating of a _________ a cogent reason whythe target market should buy the producta. an excellent promotional campaignb. customer-focused value propositionc. demand channeld. everyday low pricinge. strategic window of opportunity 5
  6. 6. TOP 10 Learning Questions for Setting Product Strategy 12 Adventurer Alex Go 12.16.11
  7. 7. 9. Which of the followingstatements are incorrect?The broad definition of a product includesevents, places and services.Elevators are considered capital itemsAbsolut Vodka is highly differentiate by styleFree Iphone 4s with a Globe plan of 8,000 isan example of two-part pricing 7
  8. 8. In the chapter 12, several topicswere covered under productstrategyProducts was broadly defined as anything offeredto a market to satisfy a need/ want. (services,events, persons, ideas)Capital items are long lasting goods. It has 2groups: equipments and installations (whereelevators belong)Style describes the look and feel of the product tothe buyer. Absolut achieve this in its ads.Two part pricing consist of a fixed fee plus avariable usage fee 8
  9. 9. Letter D is considered captiveproduct pricingCaptive-product pricing provides a low mark-up is set for the companion main productwith a high mark-up for the supplies.The plan is considered as the companion ofthe product (cellphone) 9
  10. 10. 9. Which of the followingstatements are incorrect?The broad definition of a product includesevents, places and services.Elevators are considered capital itemsAbsolut Vodka is highly differentiate by styleFree Iphone 4s with a Globe plan of 8,000 isan example of two-part pricing 10
  11. 11. 9. Which of the followingstatements are incorrect?The broad definition of a product includesevents, places and services.Elevators are considered capital itemsAbsolut Vodka is highly differentiate by styleFree Iphone 4s with a Globe plan of 8,000 isan example of two-part pricing 11
  12. 12. TOP 10 Learning Questions for For Chapter 13Designing and Managing Services Foglight Carlos Gonzaga December 15, 2011 12
  13. 13. 4. The employees skill in serving the client describesA. Interactive MarketingB. Direct MarketingC. Internal MarketingD. External MarketingE. Guerilla Marketing 13
  14. 14. Three Types of Marketing inService Industries External marketing describes the normal work of preparing, pricing, distributing, and promoting the service to customers. Internal marketing describes training and motivating employees to serve customers well. 14
  15. 15. Three Types of Marketing inService Industries Interactive marketing describes the employees skill in serving the client. Clients judge service not only by its technical quality (Was the surgery successful?), but also by its functional quality (Did the surgeon show concern and inspire confidence?). 15
  16. 16. 4. The employees skill in serving the client describesA. Interactive MarketingB. Direct MarketingC. Internal MarketingD. External MarketingE. Guerilla Marketing 16
  17. 17. 6. The following are solutions to customer failures exceptA. Creating high-performance customers by enhancing their role clarity, motivation, and abilityB. Redesigning processes and redefine customer roles to simplify service encountersC. Encouraging "customer citizenship" where customers help customerD. Increasing customer shift to self-service technologiesE. Incorporating the right technology to aid employees and customers 17
  18. 18. Root causes of customerfailure 18
  19. 19. Root causes of customer failureOne study estimated that one-third of all service problems arecaused by the customer. With an increasing shift to self-servicetechnologies, this percentage can be expected to rise.Based on the fishbone diagram, the following solutions may addresscustomer failure: - Creating high-performance customers - Redesigning processes and redefine customer roles - Encouraging "customer citizenship“ - Incorporating the right technology to aid employees and customers 19
  20. 20. 6. The following are solutions to customer failures exceptA. Creating high-performance customers by enhancing their role clarity, motivation, and abilityB. Redesigning processes and redefine customer roles to simplify service encountersC. Encouraging "customer citizenship" where customers help customerD. Increasing customer shift to self-service technologiesE. Incorporating the right technology to aid employees and customers 20
  21. 21. Chapter 14Developing Pricing Strategies and Programs Li, Huaijun
  22. 22. Question 6Which of the following is correct?A. Dutch auctions is the seller puts up an item andbidders raise the offer price until the highest price isreachedB. English auctions is one seller and many buyers, orone buyer and many sellers. In the first kind, anauctioneer announces a high price for a product andthen slowly decrease the price until an bidder acceptsthe priceC. Sealed-bid auctions would-be suppliers can submitonly one bid and cannot know the other bids.D. Dispose of excess inventories or used goods is notone major purpose of auctions. 22
  23. 23. AnswerWhich of the following is correct?A Dutch auctions is the seller puts up an item and biddersraise the offer price until the highest price is reachedB English auctions is one seller and many buyers, or onebuyer and many sellers. In the first kind, an auctioneerannounces a high price for a product and then slowlydecrease the price until an bidder accepts the priceC Sealed-bid auctions would-be suppliers can submitonly one bid and cannot know the other bids.D Dispose of excess inventories or used goods is notone major purpose of auctions.
  24. 24. AnalysisA. English auctions is the seller puts up an item andbidders raise the offer price until the highest price isreachedB. Dutch auctions is one seller and many buyers, or onebuyer and many sellers. In the first kind, an auctioneerannounces a high price for a product and then slowlydecrease the price until an bidder accepts the priceC. Sealed-bid auctions would-be suppliers can submitonly one bid and cannot know the other bids.D. Dispose of excess inventories or used goods is onemajor purpose of auctions.
  25. 25. C Chapter 16Managing Retailing,Wholesaling, & Logistics Roger C. Mabag December 15, 2011 http://upwarddodger.blogspot.com/
  26. 26. 5. This includes all the activities in selling goods or servicesto those who buy for resale or business use.a) Retailingb) Wholesalingc) Sellingd) Marketing http://upwarddodger.blogspot.com/
  27. 27. Wholesaling is… Wholesaling includes all the activities in selling goods or services to those who buy for resale or business use. It excludes manufacturers and farmers because they are engaged primarily in production, and it excludes retailers.http://upwarddodger.blogspot.com/ Wholesaling
  28. 28. 5. This includes all the activities in selling goods or servicesto those who buy for resale or business use.a) Retailingb) Wholesalingc) Sellingd) Marketing http://upwarddodger.blogspot.com/
  29. 29. TOP 10 Learning Questions for Designing and Managing Integrated Marketing Communication CHAPTER 17 KATHLEEN ANNE MAMARADLO December 15, 2011 http://kathleenmamaradlo.blogspot.com
  30. 30. 3. IMC’s ultimate goal is to build brand equity which is composed of the following except:A. Brand awarenessB. Brand barriersC. Brand imageD. Brand responsesE. Brand relationships http://kathleenmamaradlo.blogspot.com
  31. 31. IMC builds brands http://kathleenmamaradlo.blogspot.com
  32. 32. IMC builds brands Brand Barriers refer to the obstacles encountered by a brand in entering the market http://kathleenmamaradlo.blogspot.com
  33. 33. 7. Below are the differentconsiderations in designing theCommunications except:A. Global adaptationB. Persuasion strategyC. Message sourceD. Creative strategyE. Message strategy http://kathleenmamaradlo.blogspot.com
  34. 34. Designing theCommunications Message strategy Creative strategy Message source Global adaptation http://kathleenmamaradlo.blogspot.com
  35. 35. Designing the Communications Message strategy Creative strategy Message source Global adaptation Persuasion strategy is not part of the strategies in designingCommunications because the ultimate goal is not merely to persuade.Rather, the objective is also to inform and remind them of the product. http://kathleenmamaradlo.blogspot.com
  36. 36. TOP 10 Learning Concepts Ch 18 Managing Mass Communications Ching D. Marcial December 22, 2011 www.chingmarcial.blogspot.com
  37. 37. Question 1______________ is one of the five (5) steps Indeveloping an advertising program, whichaims to evaluate communication strategiesand sales effects. A. Evaluation B. Measurement C. Advertisement Evaluation D. Strategic Measurement www.chingmarcial.blogspot.com
  38. 38. Concept The 5M’s of Advertising MISSION MONEY MESSAGE MEDIA MEASUREMENT www.chingmarcial.blogspot.com
  39. 39. Concept Explanation The 5M’s of AdvertisingMISSION MONEY MESSAGE MEDIA MEASUREMENT www.chingmarcial.blogspot.com
  40. 40. Answer 1______________ is one of the five (5) steps Indeveloping an advertising program, whichaims to evaluate communication strategiesand sales effects. A. Evaluation B. Measurement C. Advertisement Evaluation D. Strategic Measurement www.chingmarcial.blogspot.com
  41. 41. Group 2Top 9 Learning Questions Chapter 10-18 LU, QINGJUAN December 30, 2011

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