The document provides 12 suggestions to improve the promotional activities of Jackfruit365. Some of the key problems identified include customers forgetting to replenish purchases, confusing FAQ sections, and abandoned carts. The solutions proposed are implementing email reminders for replenishing purchases, placing FAQs directly on product pages to improve conversion rates, and using tools like OptKit to target abandoned carts with time-sensitive discounts to improve checkout rates.

1. Suggestions to improve Jackfruit365
promotional activities

2. I am Akhil M K
I love creating effective marketing & PR stategies
for organizations on a mission.
You can find me at medium.com/@akhilmknair
Hello!

3. Problem: You could be losing
customers by forgetting them to
remind about the replished purchase.
Solution : Perishable good like Jackfuit runs out fast. Create a replenish
mail for reminding them about the run out. For example, you might
want it to go out 20 days after their first purchase, and then send a
follow up email a few days later to remind them again.
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4. Problem: The FAQ section in a
separate page could confuse your
customers.
Solution : When you have created your FAQ sections, it’s worth
testing different styles and positioning on your product page itself. For
Jackfruit365, placing FAQs below the product details could result in
higher conversion rates.
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5. Problem: Losing sales due to
abandoned items in cart
Solution : You need software that to create the personalized CTAs. A
tool like OptKit is really good. Plus it’s free! Create an account and
follow the instructions to install the script in your store. I assume
Jackfuit365 like most ecommerce stores, faces the situation where
people are staying a long time on their cart, but not converting
through. You can target that segment of traffic with a series of CTAs
that’ll nudge them towards the checkout with time-sensitive
messages or discount coupons.
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6. Problem: There aren’t enough PR
content except for news
Solution: You can use tools like press.customerdevlabs.com or
buzzsumo to find out popular articles in your niche and their writers.
After which use backlink tools like openlinkprofiler to find out who
has covered articles similar to yours and ask them to feature your
content. Also Tools like mixmax enables to track emails . Combine all
these to build up an effective automation strategy .
.
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7. Problem: Converting leads after
they signup
Solution : Studies shows that adding a reassurance message improves
the conversion upto 20 %. Add reassurance copy along with the
signup mail. This could be something which resonates “You have
made yet another wonderful decision by signing up with us.”
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8. Problem: The bounces are high
Solution : Use exit intent popups like leadpages.com. This will urge the
visitors to take action. You can use a tool like hellobar from
sumome.com which hangs in the website and collect mails of site
visitors.
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9. Problem[Optional]: The prices are
not subjected to A/B testing
Solution : Studies show that customers are most tempted to make
purchases when you end your prices in 7 or 9. Using a A/B testing
tools like optimizely,you can create variations in pricing and test
which works better.
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10. Problem: Jackfruit365 are not
making use of competitor following
Solution : Use followerwonk and download list of people who follow
similar companies like bigbasket. Then upload it to makesmail.com to
get potential emails of followers.
The first 100 emails are free and you might need to pay to get others.
But lets say if you can find 5 decent pages ,this tactic get you 500
qualified subscribers.
Then Shoot'em a mail to tell your story.
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11. Problem: The product descriptions
in site doesn’t have social sharing
buttons
Solution : These handy little buttons make it super simple for
Jackfruit365s customers to share your content on their social
networks. Blog posts that were shared on Twitter and Facebook got
149% more inbound links than those not shared on social media at all.
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12. Problem: The meta description of
the site is absent which could
reduce google rankings.
Solution : Make sure that all the pages of this website include a meta
description. If you don't include one, Google will choose a sample of
text from the page to appear in the search engine result. By including a
meta description, you can control how your search engine result will
appear.
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13. Problem: Jackfruit365 is not
mobile/tablet optimized
Solution : Check how the website looks using a mobile and a tablet.
Consider adding mobile-only styling using media queries.
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14. Problem: Around 40 images are
being stretched in the browser
The width and height you specify in an image tag should be the same
as the source image. If you want to resize an image in the browser, use
the CSS width and height properties.
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15. Any questions ?
You can find me at
◉ akhilnairmk@gmail.com
Thanks!