This document discusses how companies like Dropbox, Coolblue, BMW, and Peerby have integrated social media into different aspects of their business models. Dropbox used social media for lead generation by rewarding referrals and social followers with more storage. Coolblue uses Twitter and direct messaging for quick customer service. BMW emphasizes product features through influencer marketing. Peerby facilitates peer-to-peer borrowing and renting through a localized social network and offers additional services for a subscription.

1. INTEGRATING
SOCIAL MEDIA IN
YOUR BUSINESS
MODEL

2. Social Integration: SALES –
Lead Generation

3. Dropbox integrates with
Facebook groups for super-
simple social file sharing
Dropbox integrates with
GMAIL , easy sharing

4. Dropbox- Launch & Testing
Based where its early adopters hung out, waiting list of buyers jumped from
5000 to 75,000

5. Dropbox- Landing Pages
Simple, captures attention, not cluttered

6. Dropbox – Generating Leads via Referrals
Dropbox rewards social referrals Leading to more storage for each lead

7. Dropbox- Generating Leads via Social Media
With each Follow on Twitter, Connect with Facebook or
Twitter, Dropbox gives the user a 125MB increase

8. Social Integration- Customer Service

9. Coolblue- Customer Satisfaction
Customer Service via Twitter Replies Direct Messaging to solve customer
problems
Engaging customers for reviews

10. Winner in Online Branding: CoolBlue
Quick emails by Coolblue to their customers asking
for their smiling pictures on receiving their package
Customers who just placed their order will be sent a
video to sweeten their wait

11. Social Integration-
Marketing (Storytelling)

12. BMW- Marketing (Storytelling)
Emphasizes on the extra features provided with
the car.
Bart Lapers- successful influencer for BMW

13. Reviews/Videos

14. Social Integration: PRODUCT

15. Peerby: How does it work?
Members post
about an item
Pushes request
to 100 of the
requester’s
closest Peerby
neighbors
If someone
nearby has the
item the
requester is
notified and the
connection is
made.
Collaborative Consumption Model

16. Peerby- PRODUCT
Peerby serves as a platform to
facilitate ‘borrow/rent’ exchanges
Subscribing to ‘PeerbyGO’
(warranty, insurance, rent,
delivery cost)

17. Peerby- Other Integrations
SALES, PAYMENTS, CUSTOMER SERVICE
SALES:
To create a strong and extensive
network of lenders and borrowers.
PAYMENTS:
To keep a commission from insurance,
delivery charge and rent
CUSTOMER SERVICE:
For users to sort out the
exchanges and delivery
themselves via
chat/conversations