Date: June 18, 2013 Time: 7pm (Manila time) Topic: Global Demand for Filipino Digital Marketers Growing

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GLOBAL
DEMAND
FOR FILIPINO
DIGITAL MARKETERS
OSLO/MANILA, JUNE 18, 2013#ELANCE

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THE FRACTIONAL ECONOMY

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THE CLOUD IS REVOLUTIONIZING WORK

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MEET VIVINO – A HYBRID ORGANIZATION
SheenSol Tech
FB Dev.
Pakistan
Rank Achiev.
SEO
India
Alexander S.
JQ Touch
Florida
Will C.
WebOS
US
PG Wordhouse
Writer
Czech Rep.
Puneet A.
Link Builder
India
ASD
PHP Dev.
Ukraine
Truong L.
Nokia App
Vietnam

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MEET LEIGH – A DIGITAL MARKETER
Name: Leigh A.
Location: Philippines
Category: Sales &
Marketing
Over the past 5 years, I have developed
various internet marketing skills and SEO
strategies that effectively promote my client's
websites; these are: link wheel building, do
follow blog commenting, social bookmarking,
forum posting, article writing and social
networking.

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2.5m freelancers

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2.5m freelancers
>100k jobs/month

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2.5m freelancers
>100k jobs/month
$780m earnings

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Agree to Terms Job Active
Collaborate,
Communicate
Share Files
Post Job
Review
Freelancers’
Proposals
Interview and
Rate
Freelancers
Select
Freelancer
Hiring Manager
Approves Work
Hiring Manager
Pays
Freelancer
Fixed Price:
Define
Milestones
Hourly Price:
Define
Hours/Duration
MATCH
PAY
COLLABORATE
THE PROCESS

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THE STATE
OF THE
FILIPINO
FREELANCE
MARKET

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ONLINE FREELANCERS ARE HAPPIER

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WHAT THEY LOVE WITH FREELANCING

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DIGITAL MARKETING ON THE RISE

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FILIPINO
FREELANCERS
EXPERIENCE
GREAT SUCCESS
ON ELANCE

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REGISTRATIONS CATAPULT
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
Jan
10
Apr
10
Jul 10 Oct
10
Jan
11
Apr
11
Jul 11 Oct 1 Jan
12
Apr
12
Jul 12 Oct
12
Jan
13
Apr
13
Freelancer Registrations / Month
May ‘13 16,129
May ‘12 4,512
Change 257%

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MASSIVE SUCCESS FOR NEWBIES
0
100
200
300
400
500
600
700
800
900
1000
Jan
10
Apr
10
Jul 10 Oct
10
Jan
11
Apr
11
Jul 11 Oct 1 Jan
12
Apr
12
Jul 12 Oct
12
Jan
13
Apr
13
Hired Freelancers / Month
Hired Freelancers First Time Hired Freelancers
May ‘13 952
May ‘12 485
Change 96%
May ‘13 328
May ‘12 164
Change 100%
Hired Freelancers
First Time Hired

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SHARP INCREASE IN AWARDED JOBS
0
200
400
600
800
1000
1200
1400
1600
1800
2000
Jan 10Apr 10 Jul 10 Oct 10Jan 11Apr 11 Jul 11 Oct 1 Jan 12Apr 12 Jul 12 Oct 12Jan 13
Jobs Awarded / Month
May ‘13 1,943
May ‘12 991
Change 96%

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ATTRACTIVE HOURLY RATES
$8.3
$6.4
$12.2
$12.0
$14.4
$12.6
$7.9
$8.7
$8.9
All Cats
Admin Support
Engineering and Manufacturing
Design and Multimedia
IT & Programming
Legal
Finance and Management
Sales & Marketing
Writing & Translation

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SUPPLY SKILLS IN DEMAND

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1 2 3 5 6 7 108 9
PHILIPPINES RANKS #4
4

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DEMAND
FOR
DIGITAL
MARKETERS

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DEMAND TRENDS

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JOBS
Facebook
marketing
SEM
Twitter
Affiliate Program
Manager
Content Marketing
SEO
Link Building
Landing Page
Optimization
SEO Strategy
Email marketing
Social Media
Marketer
Social Media
Strategy
Google +
Blogger
Community
Manager
Online Advertising
Campaign
Coordinator
Adwords
Viral CampaignYouTube
Marketing

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CREATING
SUCCESS
AS AN
ONLINE
FREELANCER

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MATCH
PAY
COLLABORATE
THE PROCESS
Search Jobs Bid for Job Be Interviewed
Job is Awarded
to You
Fixed Price:
Define
Milestones
Agree to Terms Job Active
Collaborate, Co
mmunicate and
Share Files
Complete Job
and Raise
Invoice
Be Paid

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FOCUS. BECAUSE IT PAYS BACK.

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STAND OUT FROM THE CROWD.

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SCOUT FOR THE GOOD MATCH.

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TAILOR YOUR PROPOSALS.

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BE PROFESSIONAL IN EVERYTHING YOU DO.

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DELIVER QUALITY. ALWAYS!

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PATIENCE. IT TAKES MORE THAN A DAY…

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TAKE
THE STEP
FROM
FREELANCER
TO
ENTREPRENEUR

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54%
plan to hire others
in 2013
25%
hired others
in 2012
FREELANCERS BECOME ENTREPRENEURS

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Web Dev.
Web Dev.
Web Dev.
Web Dev.
Web Dev.
Mobile Dev. QA UX Designer
VERTICAL
HORIZONTAL
Web Dev.
MOVE FROM FREELANCER TO ENTREPRENEUR

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 Test several freelancers to find the best match
 Lead and support them continuously
 Create comprehensive specs
 Use milestones in projects
 See them as team members
 Build long-term relationships
SUCCESS CRITERIA

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THE COMPLETE IDIOT’S GUIDE TO ELANCE

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Facebook.com/El
ancePhilippines
STAY TUNED & ENGAGED

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