Another Brilliant BIMA Breakfast Briefing in Bournemouth
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Slides from my Brilliant BIMA Breakfast Briefing in Bournemouth. Hosted by BIMA, July 2015
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Another Brilliant BIMA Breakfast Briefing in Bournemouth
- 1. Brilliant BIMA Breakfast Briefing Bournemouth July 2015
- 2. So, I’m here to talk about Technology.
- 3. We know landscape has changed
- 4. But then that changed
- 6. But first…
- 7. Lowe Profero 2014 - 2015. CONFIDENTIAL. © Copyright 2015 + Who is this Guy? Ben Doran Head of Technology, EMEA @bendoran @loweprofero
- 8. Lowe Profero 2014 - 2015. CONFIDENTIAL. © Copyright 2015 + <Lowe Profero Creds Section Removed>
- 9. Lowe Profero 2014 - 2015. CONFIDENTIAL. © Copyright 2015 + What’s the “Next Big Thing” in technology?
- 10. Lowe Profero 2014 - 2015. CONFIDENTIAL. © Copyright 2015 +
- 11. Lowe Profero 2014 - 2015. CONFIDENTIAL. © Copyright 2015 + Predicting the future is hard
- 12. Lowe Profero 2014 - 2015. CONFIDENTIAL. © Copyright 2015 + Predicting the future is hard Predicting the future is pointless
- 13. Lowe Profero 2014 - 2015. CONFIDENTIAL. © Copyright 2015 + Predicting the future is hard Predicting the future is “kinda” pointless
- 14. Lowe Profero 2014 - 2015. CONFIDENTIAL. © Copyright 2015 + New “tech” every minute…
- 15. Lowe Profero 2014 - 2015. CONFIDENTIAL. © Copyright 2015 + The “Adjacent Possible” It is the combination of the emerging technology, the new opportunities, and new behaviours are that are important.
- 16. Lowe Profero 2014 - 2015. CONFIDENTIAL. © Copyright 2015 + Don’t be blindsided by the ‘flagpole’ moments.
- 17. Lowe Profero 2014 - 2015. CONFIDENTIAL. © Copyright 2015 + Small Specifics Big Ideas
- 18. Lowe Profero 2014 - 2015. CONFIDENTIAL. © Copyright 2015 + An Example: IoT
- 19. Lowe Profero 2014 - 2015. CONFIDENTIAL. © Copyright 2015 + Why now? It’s the convergence of 3 adjacent innovations:
- 20. Lowe Profero 2014 - 2015. CONFIDENTIAL. © Copyright 2015 + Why now? It’s the convergence of 3 adjacent innovations: Access
- 21. Lowe Profero 2014 - 2015. CONFIDENTIAL. © Copyright 2015 + Why now? It’s the convergence of 3 adjacent innovations: Access The Cloud
- 22. Lowe Profero 2014 - 2015. CONFIDENTIAL. © Copyright 2015 + Why now? It’s the convergence of 3 adjacent innovations: Access The Cloud Mobile
- 23. Lowe Profero 2014 - 2015. CONFIDENTIAL. © Copyright 2015 + We now have far more Access
- 24. Lowe Profero 2014 - 2015. CONFIDENTIAL. © Copyright 2015 + Why? Link: https://vimeo.com/97925589 Example: The Tweetpot
- 25. Lowe Profero 2014 - 2015. CONFIDENTIAL. © Copyright 2015 +Link: https://vimeo.com/126814985 Example: KFC Tray Typer
- 26. Lowe Profero 2014 - 2015. CONFIDENTIAL. © Copyright 2015 +Link: https://www.youtube.com/watch?v=DE5e0C7xw7c Example: Captain Buzz (Smartphone Pilot)
- 27. Lowe Profero 2014 - 2015. CONFIDENTIAL. © Copyright 2015 + We can utilise The Cloud
- 28. Lowe Profero 2014 - 2015. CONFIDENTIAL. © Copyright 2015 + Google Now: Preempting searches with location data and cloud access
- 29. Lowe Profero 2014 - 2015. CONFIDENTIAL. © Copyright 2015 + Put in video of http://www.happinessflag.com Link: http://happinessflag.com Example: Happiness Flag
- 30. Lowe Profero 2014 - 2015. CONFIDENTIAL. © Copyright 2015 + Mobile is the digital self, Mobile is you
- 31. Lowe Profero 2014 - 2015. CONFIDENTIAL. © Copyright 2015 +Link: https://vimeo.com/44351185 Example: Meat Pack
- 32. Lowe Profero 2014 - 2015. CONFIDENTIAL. © Copyright 2015 + New platforms: mobile is you
- 33. Lowe Profero 2014 - 2015. CONFIDENTIAL. © Copyright 2015 + Mobile is the digital selfSo, what does this all mean for consumers?
- 34. Lowe Profero 2014 - 2015. CONFIDENTIAL. © Copyright 2015 + We know their landscape has changed
- 35. Lowe Profero 2014 - 2015. CONFIDENTIAL. © Copyright 2015 + But then it changed for them
- 36. Lowe Profero 2014 - 2015. CONFIDENTIAL. © Copyright 2015 + And it keeps changing
- 37. Lowe Profero 2014 - 2015. CONFIDENTIAL. © Copyright 2015 + But their environment is the same Access Cloud Mobile
- 38. Lowe Profero 2014 - 2015. CONFIDENTIAL. © Copyright 2015 + So what is the “Next Big Thing” for consumers?
- 39. Lowe Profero 2014 - 2015. CONFIDENTIAL. © Copyright 2015 + The age of access
- 40. Lowe Profero 2014 - 2015. CONFIDENTIAL. © Copyright 2015 + The age of context
- 41. Lowe Profero 2014 - 2015. CONFIDENTIAL. © Copyright 2015 + The “future” is context.
- 42. Lowe Profero 2014 - 2015. CONFIDENTIAL. © Copyright 2015 + Ultimately technology provides new ways for consumers to find, be inspired and connect with our brands.
- 43. Lowe Profero 2014 - 2015. CONFIDENTIAL. © Copyright 2015 +Link: http://www.reapplyreminder.com Example: Reapply Reminder
- 44. Lowe Profero 2014 - 2015. CONFIDENTIAL. © Copyright 2015 +Link: https://www.youtube.com/watch?v=nZ532wkhHYs Example: The Protection Ad
- 45. Lowe Profero 2014 - 2015. CONFIDENTIAL. © Copyright 2015 + Takeaways… Look for patterns, be wary of the “Big Moments” Big thinking, over small specifics. Behaviour led ideas, not technology led ideas. Mobile is your consumer, it’s not just a channel they use.
- 46. Lowe Profero 2014 - 2015. CONFIDENTIAL. © Copyright 2015 + Final thoughts…
- 47. Lowe Profero 2014 - 2015. CONFIDENTIAL. © Copyright 2015 + “Any sufficiently advanced technology is indistinguishable from magic.” Arthur C. Clarke
- 48. Thank youThank you Lowe Profero 66 Prescot Street 6th Floor London E1 8HG www.loweprofero.com Ben Doran Head of Technology, EMEA @bendoran
Editor's Notes
- Use the 'push down' transition for all slides except section divides. Use the 'push left to right' transition for all section divides. Please can you check that these transition names are correct for ppt and keynote.
- Well we know the landscape has changed, it was only 10 years ago our digital world looked very different. The iPhone had only really started to come out, and when building interfaces & experiences we really only had 2 choices of input, keys and a mouse, and one type of output the screen.
- Now what mobile has brought all this to the party, well the main things they brought (aside from apps) is a whole host of new inputs & technologies, new ways to detect what’s going on around the user. GPS, Motion Sensors, Touch etc..
- But now, the multitude of inputs and outputs has multiplied a million fold. We know have wearable's, VR, the internet of things, face scanning… the list is endless, it’s not the same world.
- People often ask what’s the next big thing in technology?
- We keep trying to predict what the “Next Big Thing will be”, this year will be the “Year of”. I found articles that have stated it’s the “Year of Mobile” every year for the past 15 years.
- It’s safe to say “Predicting the future is hard”
- It’s pointless because we focus on the individual technologies, instead we should focus on the patterns that have emerged, and what they mean for consumers. Patterns are emerging, VR, Drones, IoT these have all emerged from some key things that have been bubbling away for over a decade. It’s here we should focus, here we should find our “Tech Fuel” to drive ideas, it’s the sum of the parts that makes new technology horizons interesting not just the parts themselves.
- It’s pointless because we focus on the individual technologies, instead we should focus on the patterns that have emerged, and what they mean for consumers. Patterns are emerging, VR, Drones, IoT these have all emerged from some key things that have been bubbling away for over a decade. It’s here we should focus, here we should find our “Tech Fuel” to drive ideas, it’s the sum of the parts that makes new technology horizons interesting not just the parts themselves.
- But now, the multitude of inputs and outputs has multiplied a million fold. We know have wearable's, VR, the internet of things, face scanning… the list is endless, it’s not the same world.
- Stuart Kauffman
- As Arthur C. Clarks third law states, they will be indistinguishable from magic.
- So what’s different about now versus five years ago? Why do we now have an abundance of new devices and technologies, what is the big difference this time? How should we be thinking about new wave of technology?
- The big difference is three fold: Access, the Cloud and Mobile.
- The big difference is three fold: Access, the Cloud and Mobile.
- The big difference is three fold: Access, the Cloud and Mobile.
- The big difference is three fold: Access, the Cloud and Mobile.
- We now have far more access to prototyping technologies than ever before. Integrated circuits, sensors and mature connectivity options are within reach to everyone from the bedroom coder to the multinational. This paired with our ability to rapidly 3D print any product means we can easily build new devices faster and cheaper than ever before. Oculus Rift exists because Palmer Luckey was able to utilize a mobile screen, some cheap motion sensors and rapidly build a prototype.
- It’s our access to new technologies, our ability to process that data in the cloud, with mobile representing our consumers in this new connect world that allows us to bring these new experiences to our consumers. - Mention project Brillo, Samsung Smart Things, Apple Home Kit
- The second big shift is our ability to utilise the Cloud to process the information these devices collate and collect. We don’t need to bake logic into the devices anymore, or have PHDs in embedding programming. We can simply send raw data to a cloud service using open APIs and open source technologies, which we can then easily process and act upon. We can even use cognitive computing like Watson, or Google’s compute engine to collate larger data sets from an infinite amount of smaller devices and technologies.
- https://www.google.co.uk/landing/now/ ROWAN TO ADD
- Finally, mobile has played a key role in this maturity. Your mobile device is you in the digital world, connecting and communicating with all these new sensors and devices around you. We were sold the promise of smart fridges that order milk when you run out, but we didn’t expect the fridge would just tell your phone you’re out of milk and let you do the ordering, Amazon dash is a perfect example of this simple approach. Mobile has become the key to the rapid acceleration of these new emerging technologies, it’s through your mobile all the new ways of connecting communicate.
- When we talk about Mobile as the center of all this, the “big three” have finally started to sit up and listen (at least when it comes to the IoT), Apple’s made some quiet updates expanding it’s home kit offering only last week at WWDC, and Samsung’s launched it’s smart things initiative last year, and Google announced Project Brillio and Weave a few weeks ago at Google IO, finally Xiaomi’s ecosystem is picking up steam in China with 10 new products on the market and an audience of 61 million it’s worth watching. It couldn’t come a better time for this talk as it kind of proved my point about mobile being the center of this new world (which was lucky), I wrote an article on the subject last week, which you can find on my twitter, or come and ask me and I’ll send you a link, so I wont go over that in too much detail here. But, the promise is a mature platform which will stop device producers having to roll their own platforms and build complex account management, truly placing mobile as the center of this new world of connected devices.
- For consumers, their environment is the same. They too have greater access to technology, smart phones, watches, IoT. Their data is also now in the cloud, whether it’s file storage, email, social etc. They navigate this new technical landscape with their mobile device, it’s their digital self in this new connected world. The technical landscape isn’t as confusing when you think about all these devices as new ways of allowing our phones to expand their feature sets, new ways they can gather and process information.
- People often ask what’s the next big thing in technology?
- The future is delivering experiences that are: Contextual to their environment through the new data points we can create, experiences are no longer burdened by the capabilities of their device or what computer they have, the internet of things provides millions of new data points for us to create and utlise, allow more contextual experiences to occur, if they are at home, at work, or at the gym, we can gather and process all this information through their device to provide different experiences tailored to where they are and what they are doing. <<insert line>> Which ultimately means we can make their experiences more personal, more relevant, more meaningful, more useful to them.
- The future is delivering experiences that are: Contextual to their environment through the new data points we can create, experiences are no longer burdened by the capabilities of their device or what computer they have, the internet of things provides millions of new data points for us to create and utlise, allow more contextual experiences to occur, if they are at home, at work, or at the gym, we can gather and process all this information through their device to provide different experiences tailored to where they are and what they are doing. <<insert line>> Which ultimately means we can make their experiences more personal, more relevant, more meaningful, more useful to them.
- ROWAN TO ADD
- We can use these new technologies make the experiences we build relevant to where our consumers are, relevant to the lives and circumstances, whilst being deeply personal… if we get this right:
- As Arthur C. Clarks third law states, they will be indistinguishable from magic.