Foursquare and Location-based Social Networks

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Presented at the Syracuse Biz Buzz Conference (May 27, 2010), Professor Anthony Rotolo, Syracuse University iSchool, provides an introduction to the business opportunities offered by location-based social networks.

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  • Explain how it works
  • Mayor only, check-in special, frequency special…. Dominos Pizza story….
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  • Foursquare and Location-based Social Networks

    1. 1. …and location-based networks<br />@rotolo<br />Syracuse University<br />School of Information Studies<br />
    2. 2. “…a service that mixes social, locative and gaming elements to encourage people to explore the cities in which they live.” <br />- foursquare<br />
    3. 3.
    4. 4. Earn points and unlock badges… <br />
    5. 5. The person who visits a venue more than anyone else will become the mayor.<br />
    6. 6. More than a game….<br />
    7. 7.
    8. 8. loyalty programs go social<br />
    9. 9. Business statistics for owners<br />
    10. 10.
    11. 11.
    12. 12.
    13. 13.
    14. 14.
    15. 15. A Tale of Two Restaurants<br />
    16. 16. “When a restaurant makes you happy to be in a certain city, that is one good restaurant!“ - Sunny D.<br />
    17. 17. “A popular restaurant that has disappointed me every time I have gone. I would probably go to one of the other restaurants that are on the North Side.- Patrick M.<br />

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