Presented at the Syracuse Biz Buzz Conference (May 27, 2010), Professor Anthony Rotolo, Syracuse University iSchool, provides an introduction to the business opportunities offered by location-based social networks.

1. …and location-based networks @rotolo Syracuse University School of Information Studies

2. “…a service that mixes social, locative and gaming elements to encourage people to explore the cities in which they live.” - foursquare

4. Earn points and unlock badges…

5. The person who visits a venue more than anyone else will become the mayor.

6. More than a game….

8. loyalty programs go social

9. Business statistics for owners

15. A Tale of Two Restaurants

16. “When a restaurant makes you happy to be in a certain city, that is one good restaurant!“ - Sunny D.

17. “A popular restaurant that has disappointed me every time I have gone. I would probably go to one of the other restaurants that are on the North Side.- Patrick M.