SlideShare a Scribd company logo
1 of 22
STUDY ON QUALITY & TRUTHNESS
OF PATANJALI PRODUCTS - AN MAKE IN
INDIA PRODUCT
AJMAL AHMED
.A.Z. 156BU128
BY
BBA 2015-18 –
MADRAS CHRISTIAN
COLLGE -TAMBARAM
CHENNAI.
EXECUTIVE SUMMARY
The report on the level of
quality & the truthness of the
pantanjali products,which is shown
greatly as an purest aryurvedic product.
.
Thus by seeing the legal difficulities
and problems that became the
problematic factor for the patanjali
products,the quality can b taken into the
level of consideration
NEED FOR STUDY
# FMCG – Leading FASTLY MOVING CONSUMER GOODS in
india .
# Alternative for greater MNC,that
are prevailing in the market.
# Marketed with the tag of pure &
aryurvedic
# Branded as an Indian made product
MAJOR FINDINGS
#PRODUCT HIKED IN BJP PERIOD
COMPANY STARTED IN YEAR 2006.
GOT POPULAR ONLY AFTER 2014.
YOGA SERVICE ADDED TO IT-ACT (EXEMPTION FROM TAX) ON
APRIL 1-2016
NOTE: BENIFITED BY
#PATANJALI YOGPETH (TRUST)
NOT #PATANJALI AYURVED LIMITED
(MISREPORTED BY MEDIA’S)
REVENUE CHART
Year Revenues
(In Rs Crore) [
2009-10 165
2010-11 317
2011-12 446
2012-13 850
2013-14 1200
2014- 15 2006
2015- 16 5000
2016- 17 10561[3]
#PEOPLE TURNING TOWARDS
HERBAL & NATURAL PRODUCTS
#can it be possible
Competitive
low cost
Pure aryurvedic
quality
CONTROVERSIES FACED BY PATANJALI
ON QUALITY AND OTHER CHECKS
• On 21 June 2017, The Nepal Department of
Drug Administration asked Patanjali Ayurved
in a public notice to immediately Recall six
medical products as they were found to
be of “substandard quality”.All medicines
mentioned in the notice — six out of seven
from Patanjali — had failed the microbial
tests used to detect bacteria, mold and other
toxins.
PRODUCTS BANNED ARE
DIVYA GASHARCHURNA
BAKUCHI CHURNA
TRIPHALA CHURNA
ASWAGANDHA CHURNA
AMLA CHURNA
ADIVA CHUNA
II ISSUE
In 2015 a Muslim organisation - Tamil
Nadu Thowheed Jamat (TNTJ) - had issued a
'fatwa' against Ramdev's Patanjali products
made by using cow urine, saying their
use was considered 'haram‘
III ISSUE
In 2015, the Maharashtra
government announced plans to sell medicinal
and herbal products, derived from the forests
of Maharashtra,to patanjali.
Opposition over favoritism
Members of the opposition party
have stated that the forest products are a
national asset, and plans to sell them to
Patanjali is a form of favoritism.
IV ISSUE
Patanjali’s Amla juice had also
been suspended by the armed forces’ Canteen
Stores Department (CSD) in April after failed
the quality test at a Public Health
Laboratory in Kolkata.
#V ISSUE
Products like “Patanjali Noodles”
and “Patanjali Pasta” were banned when the
food department authorities found them
selling these products without
licenses.
????..................
STUDY ON QUALITY AND TRUTHNESS OF PATANJALI  PRODUCTS (comical )

More Related Content

Similar to STUDY ON QUALITY AND TRUTHNESS OF PATANJALI PRODUCTS (comical )

customer perception towads patanjali products
customer perception towads patanjali productscustomer perception towads patanjali products
customer perception towads patanjali productsranjan bharti
 
Patanjali ayurveda
Patanjali ayurvedaPatanjali ayurveda
Patanjali ayurvedaLatika Vyas
 
Patanjali ayurved ltd marketing strategy
Patanjali ayurved ltd marketing strategyPatanjali ayurved ltd marketing strategy
Patanjali ayurved ltd marketing strategyVardha Mago
 
Disciplinary action against patanjali ayurved for misleading advertisements
Disciplinary action against patanjali ayurved for misleading advertisementsDisciplinary action against patanjali ayurved for misleading advertisements
Disciplinary action against patanjali ayurved for misleading advertisementsThoshiba P
 
Patanjali: Business Model and effects on the FMCG sector in India
Patanjali: Business Model and effects on the FMCG sector in IndiaPatanjali: Business Model and effects on the FMCG sector in India
Patanjali: Business Model and effects on the FMCG sector in IndiaMihir Sangodkar
 
Marketing mix of patanjali
Marketing mix of patanjaliMarketing mix of patanjali
Marketing mix of patanjaliAsmeet Chhabra
 
Final report of patanjali ayurveda
Final report of patanjali ayurvedaFinal report of patanjali ayurveda
Final report of patanjali ayurvedaVyas Ashutosh
 
A case study on Patanjali ayurved
A case study on Patanjali ayurvedA case study on Patanjali ayurved
A case study on Patanjali ayurvedmathewjoseph123
 
Major Project on Consumer Perception of Patanjali Products
Major Project on Consumer Perception of Patanjali ProductsMajor Project on Consumer Perception of Patanjali Products
Major Project on Consumer Perception of Patanjali ProductsAvinash Pandey
 
Patanjali- The great Indian Company
Patanjali- The great Indian CompanyPatanjali- The great Indian Company
Patanjali- The great Indian CompanyAshish Otwal Rajput
 
Comparison of fmcg with patanjali
Comparison of fmcg with patanjaliComparison of fmcg with patanjali
Comparison of fmcg with patanjaliathiragpradeep
 
Patanjali Ghee Market Research Project
Patanjali Ghee Market Research ProjectPatanjali Ghee Market Research Project
Patanjali Ghee Market Research ProjectAshmita Gupta
 
patanjali case study & controversies
patanjali case study & controversiespatanjali case study & controversies
patanjali case study & controversiesPulkitTyagi16
 

Similar to STUDY ON QUALITY AND TRUTHNESS OF PATANJALI PRODUCTS (comical ) (20)

Patanjali Case Study.pptx
Patanjali Case Study.pptxPatanjali Case Study.pptx
Patanjali Case Study.pptx
 
customer perception towads patanjali products
customer perception towads patanjali productscustomer perception towads patanjali products
customer perception towads patanjali products
 
Patanjali ayurveda
Patanjali ayurvedaPatanjali ayurveda
Patanjali ayurveda
 
Patanjali report
Patanjali reportPatanjali report
Patanjali report
 
Patanjali ayurved ltd marketing strategy
Patanjali ayurved ltd marketing strategyPatanjali ayurved ltd marketing strategy
Patanjali ayurved ltd marketing strategy
 
Disciplinary action against patanjali ayurved for misleading advertisements
Disciplinary action against patanjali ayurved for misleading advertisementsDisciplinary action against patanjali ayurved for misleading advertisements
Disciplinary action against patanjali ayurved for misleading advertisements
 
Patanjali: Business Model and effects on the FMCG sector in India
Patanjali: Business Model and effects on the FMCG sector in IndiaPatanjali: Business Model and effects on the FMCG sector in India
Patanjali: Business Model and effects on the FMCG sector in India
 
Marketing mix of patanjali
Marketing mix of patanjaliMarketing mix of patanjali
Marketing mix of patanjali
 
Final report of patanjali ayurveda
Final report of patanjali ayurvedaFinal report of patanjali ayurveda
Final report of patanjali ayurveda
 
Patanjali
Patanjali Patanjali
Patanjali
 
Patanjali
PatanjaliPatanjali
Patanjali
 
PATANJALI
PATANJALIPATANJALI
PATANJALI
 
A case study on Patanjali ayurved
A case study on Patanjali ayurvedA case study on Patanjali ayurved
A case study on Patanjali ayurved
 
Major Project on Consumer Perception of Patanjali Products
Major Project on Consumer Perception of Patanjali ProductsMajor Project on Consumer Perception of Patanjali Products
Major Project on Consumer Perception of Patanjali Products
 
Patanjali- The great Indian Company
Patanjali- The great Indian CompanyPatanjali- The great Indian Company
Patanjali- The great Indian Company
 
Branding of patanjali
Branding of patanjaliBranding of patanjali
Branding of patanjali
 
Comparison of fmcg with patanjali
Comparison of fmcg with patanjaliComparison of fmcg with patanjali
Comparison of fmcg with patanjali
 
Patanjali Ghee Market Research Project
Patanjali Ghee Market Research ProjectPatanjali Ghee Market Research Project
Patanjali Ghee Market Research Project
 
Patanjali case-4.pdf
Patanjali case-4.pdfPatanjali case-4.pdf
Patanjali case-4.pdf
 
patanjali case study & controversies
patanjali case study & controversiespatanjali case study & controversies
patanjali case study & controversies
 

Recently uploaded

PROCESS RECORDING FORMAT.docx
PROCESS      RECORDING        FORMAT.docxPROCESS      RECORDING        FORMAT.docx
PROCESS RECORDING FORMAT.docxPoojaSen20
 
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdfUGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdfNirmal Dwivedi
 
SOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning PresentationSOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning Presentationcamerronhm
 
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSHow to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSCeline George
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhikauryashika82
 
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17  How to Extend Models Using Mixin ClassesMixin Classes in Odoo 17  How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin ClassesCeline George
 
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...Nguyen Thanh Tu Collection
 
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptxSKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptxAmanpreet Kaur
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingTechSoup
 
Seal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptxSeal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptxnegromaestrong
 
ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701bronxfugly43
 
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...ZurliaSoop
 
Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibitjbellavia9
 
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxAreebaZafar22
 
Food safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfFood safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfSherif Taha
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfagholdier
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsTechSoup
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsMebane Rash
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxheathfieldcps1
 

Recently uploaded (20)

PROCESS RECORDING FORMAT.docx
PROCESS      RECORDING        FORMAT.docxPROCESS      RECORDING        FORMAT.docx
PROCESS RECORDING FORMAT.docx
 
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdfUGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
 
SOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning PresentationSOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning Presentation
 
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSHow to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POS
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
 
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17  How to Extend Models Using Mixin ClassesMixin Classes in Odoo 17  How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
 
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
 
Spatium Project Simulation student brief
Spatium Project Simulation student briefSpatium Project Simulation student brief
Spatium Project Simulation student brief
 
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptxSKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy Consulting
 
Seal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptxSeal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptx
 
ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701
 
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
 
Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibit
 
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptx
 
Food safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfFood safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdf
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdf
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The Basics
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan Fellows
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
 

STUDY ON QUALITY AND TRUTHNESS OF PATANJALI PRODUCTS (comical )

  • 1. STUDY ON QUALITY & TRUTHNESS OF PATANJALI PRODUCTS - AN MAKE IN INDIA PRODUCT AJMAL AHMED .A.Z. 156BU128 BY BBA 2015-18 – MADRAS CHRISTIAN COLLGE -TAMBARAM CHENNAI.
  • 2. EXECUTIVE SUMMARY The report on the level of quality & the truthness of the pantanjali products,which is shown greatly as an purest aryurvedic product. .
  • 3. Thus by seeing the legal difficulities and problems that became the problematic factor for the patanjali products,the quality can b taken into the level of consideration
  • 4. NEED FOR STUDY # FMCG – Leading FASTLY MOVING CONSUMER GOODS in india .
  • 5. # Alternative for greater MNC,that are prevailing in the market.
  • 6. # Marketed with the tag of pure & aryurvedic
  • 7. # Branded as an Indian made product
  • 9. #PRODUCT HIKED IN BJP PERIOD COMPANY STARTED IN YEAR 2006. GOT POPULAR ONLY AFTER 2014. YOGA SERVICE ADDED TO IT-ACT (EXEMPTION FROM TAX) ON APRIL 1-2016 NOTE: BENIFITED BY #PATANJALI YOGPETH (TRUST) NOT #PATANJALI AYURVED LIMITED (MISREPORTED BY MEDIA’S)
  • 10.
  • 11. REVENUE CHART Year Revenues (In Rs Crore) [ 2009-10 165 2010-11 317 2011-12 446 2012-13 850 2013-14 1200 2014- 15 2006 2015- 16 5000 2016- 17 10561[3]
  • 12. #PEOPLE TURNING TOWARDS HERBAL & NATURAL PRODUCTS
  • 13. #can it be possible Competitive low cost Pure aryurvedic quality
  • 14. CONTROVERSIES FACED BY PATANJALI ON QUALITY AND OTHER CHECKS • On 21 June 2017, The Nepal Department of Drug Administration asked Patanjali Ayurved in a public notice to immediately Recall six medical products as they were found to be of “substandard quality”.All medicines mentioned in the notice — six out of seven from Patanjali — had failed the microbial tests used to detect bacteria, mold and other toxins.
  • 15. PRODUCTS BANNED ARE DIVYA GASHARCHURNA BAKUCHI CHURNA TRIPHALA CHURNA ASWAGANDHA CHURNA AMLA CHURNA ADIVA CHUNA
  • 16. II ISSUE In 2015 a Muslim organisation - Tamil Nadu Thowheed Jamat (TNTJ) - had issued a 'fatwa' against Ramdev's Patanjali products made by using cow urine, saying their use was considered 'haram‘
  • 17. III ISSUE In 2015, the Maharashtra government announced plans to sell medicinal and herbal products, derived from the forests of Maharashtra,to patanjali.
  • 18. Opposition over favoritism Members of the opposition party have stated that the forest products are a national asset, and plans to sell them to Patanjali is a form of favoritism.
  • 19. IV ISSUE Patanjali’s Amla juice had also been suspended by the armed forces’ Canteen Stores Department (CSD) in April after failed the quality test at a Public Health Laboratory in Kolkata.
  • 20. #V ISSUE Products like “Patanjali Noodles” and “Patanjali Pasta” were banned when the food department authorities found them selling these products without licenses.