1. We create executive sales presentations for
smaller companies looking to win large
customers.
Winning the
BIG Sale.
© 2010 The Agile Institute | www.theagileinstitute.com
2. A little introduction...
Many small-to-medium-sized
businesses (SMBs) struggle
with selling to the Fortune 1,000,
the following, we hope, is a
funny look at how we can help.
3. Meet Michael Scott, Regional Sales Manager
Dunder Mifflin and
Michael Scott
(Steve Carrell) are
from hit sitcom
The Office.
© 2010 The Agile Institute | www.theagileinstitute.com 3
4. Meet Michaelʼs Sales Challenge
Michael MUST win the
$100K Atlanta Cola
contract to save his
branch.
© 2010 The Agile Institute | www.theagileinstitute.com 4
5. Meet Michael's Worst Nightmare
Katherine Stone,
Atlanta Colaʼs Director
of Paper Purchasing.
Sheʼs stressed and
yells at salespeople
who waste her time.
© 2010 The Agile Institute | www.theagileinstitute.com 5
6. Meet Michael's Options
1 2
Create Presentation Hire The Agile
Michaelʼs team Institute
creates the sales Our team creates the
presentation. sales presentation.
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8. Let's find out (1 of 2)
1
Create
Presentation
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9. The Result
Wasting Message
most viewed not customer
area focused
We're the best
Not clear
why this
matters • We use DTPA in our paper
• We have lowest prices in the world
Not
believable • We are #1 in customer service Who says so
even if true
Distracting
designs
Hard to read
colors
© 2010 The Agile Institute | www.theagileinstitute.com 9
10. The Result
We're the best
• We use DTPA in our paper
• We have lowest prices in the world
• We are #1 in customer service
THIS PRESENTATION MIGHT COST
MICHAEL THE SALE...AND HIS JOB!
© 2010 The Agile Institute | www.theagileinstitute.com 10
11. Let's find out (2 of 2)
2
Hire Agile
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12. The Result Main idea in most Direct customer
viewed area benefit
We offer the greatest value
Research &
Research says we can save you 89% more.
Analysis
support
Customers save nearly twice as message
much when they switch to Dunder
89%
Less
distracting
design
Dunder
Savings
Source: 3rd party study
© 2010 The Agile Institute | www.theagileinstitute.com 12
13. The Result
We offer the greatest value
Research says we can save you 89% more.
Customers save nearly twice as much
when they switch to Dunder
89%
Savings Dunder
Source: 3rd party study
This presentation has a better chance
of impressing Katherine, winning the
sale...and saving Michaelʼs branch.
© 2010 The Agile Institute | www.theagileinstitute.com 13
15. We have a unique set of communication
skills...
Information
Design
Sales &
Marketing
Research & Plain
Analysis Language
Writing
Graphic
Design
© 2010 The Agile Institute | www.theagileinstitute.com 15
16. ...and the tools, people, and experience to create
presentations that win MORE business.
We have the best research tools, such as Dun & Brad Street,
Bloomberg, and Lexus Nexis, to give credible support to
your sales message.
Our team consists of researchers, consultants, writers,
information designers, and graphic artists - the skills you
need to make your presentation better than your
competitors.
From our experience creating hundreds of presentations,
we’ve developed a unique method (The CVD Method™) that
has helped clients win over $5 million worth of business -
and yes we can give references.
© 2010 The Agile Institute | www.theagileinstitute.com 16
17. Want to Give Us a Try?
If so, take The Agile CVD Challenge™. Send us a presentation
for FREE improvement tips and how we may be able to help
you win millions more in large customer sales.
Yes No
Email a sales Email us
presentation. feedback.
Click
aj@theagileinstitute.com
© 2010 The Agile Institute | www.theagileinstitute.com 17
