Same as assignone but with add on

1. Pre-implantation Genetic Screening Angelina Izzo
FA102a,
Research and Speculative
Product/Service Development

2. Pre-implantation Genetic Screening Angelina Izzo
Assignment One Research
“By the Year 2040, Embryo Selection Could
Replace Sex as the Way Most of us Make Babies”
http://www.kurzweilai.net/by-the-year-2040-embryo-selection-could-replace-sex-as-the-way-most-of-us-make-babies

3. Pre-implantation Genetic Screening Angelina Izzo
Assignment One Research
-Human reproduction is about to undergo a radical
shift
https://www.geneticliteracyproject.org

4. Pre-implantation Genetic Screening Angelina Izzo
Assignment One Research
• At present, over a thousand such diseases can be
screened during PGS.
• Parents using IVF and PGS can select
embryos not carrying
those diseases.
https://isbibbio.wikispaces.com/

5. Pre-implantation Genetic Screening Angelina Izzo
Assignment One Research
• Some estimate we’ll be able to predict height
from cells taken from early stage embryos
within a couple of years and intelligence
within a decade.
http://philadelphia.cbslocal.com/

6. Pre-implantation Genetic Screening Angelina Izzo
Assignment One Future Product or Service
• Pre-implantation Genetic Screening
• Genetic modification beneficial or detrimental?
• Creating “super-humans”
• Basically “deleting” genetic diseases

7. Pre-implantation Genetic Screening Angelina Izzo
Source for Brand Character Words:

8. Pre-implantation Genetic Screening Angelina Izzo
Name Process
GENEMOD
• Play on words that is both interesting and to the
point

9. Pre-implantation Genetic Screening Angelina Izzo
ORIGINAL DRAWN DIAGRAM

10. Pre-implantation Genetic Screening Angelina Izzo
After consideration
it was clear that the
name could be
simplified further
which created
GENEMOD,
the simple and
to the point
brand name