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Media


        Quantitative
Audience Research Responses
How old are you?/Are you male or
            female?
How many times in a month do you go
to the cinema/ What’s your favourite film
                genre?
Where was the last place you saw it?/Where
do you usually watch trailers?/Do you think
      teaser trailers are important?
What social networking site do you use?/Do
  you prefer teaser or theatrical trailers?

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Audience research qualitative responses

  • 1. Media Quantitative Audience Research Responses
  • 2. How old are you?/Are you male or female?
  • 3. How many times in a month do you go to the cinema/ What’s your favourite film genre?
  • 4. Where was the last place you saw it?/Where do you usually watch trailers?/Do you think teaser trailers are important?
  • 5. What social networking site do you use?/Do you prefer teaser or theatrical trailers?