User research refers to a variety of techniques to capture user feedback about technology often via in-depth qualitative sessions. A lack of knowledge about the value of user research can bring about some reluctance to spend time and budget on these initiatives and may lead to a fear that the research findings will increase the scope of the project.
Based on Cory's experiences and lessons learned, this presentation is a "cheat sheet" of things that product managers, product marketing managers and other stakeholders should practice to understand the user behavior.
About the speaker:
Cory Lebson (@corylebson) has been a user experience consultant for 20 years. He is the Principal and Owner of Lebsontech LLC, a successful user experience consulting firm he established in 1997. His core client base has included a number of Federal government, commercial, non-profit, and educational organizations. Lebsontech is focused primarily on user research, user experience strategy and associated training. Cory is also the president of the User Experience Professionals Association (UXPA) International and was previously the president of the UXPA DC chapter. He has been featured on the radio and has published several recent articles. Cory has an MBA in marketing and technology management, as well as an MA in sociology and a BS in psychology.
Want To Certify Your Team?
If you have a product team of 10 or more that you want to certify, contact AIPMM at firstname.lastname@example.org.
The AIPMM is the trusted authority for product management knowledge. It is where product professionals go for answers. With members in over 75 countries, it is the worldwide certifying body of product leaders.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
Call For Speakers: http://bit.ly/1b006vm