Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Live video on any budget

47 views

Published on

National HIV Prevention Conference 2019 Mini-session.

Published in: Social Media
  • Be the first to comment

Live video on any budget

  1. 1. Live Video on Any Budget
  2. 2. Hello HIV.gov is a gateway to all domestic U.S. government HIV & AIDS testing, treatment, & research information. Funded by the Secretary’s Minority AIDS Initiative Fund, HIV.gov is deeply invested in modeling the effective use of digital media to strengthen our public health work and empower partners to more effectively achieve their missions. INTRODUCTION
  3. 3. Live video can cut through noise Live video can be more effective Live video can be more authentic WHY LIVE?
  4. 4. THREE STATISTICS ON VIDEO CONTENT Live videos on Facebook have an engagement rate of 4.3% compared to 2.2% for non-live videos Cisco projects that global internet traffic from videos will make up 82% of all consumer internet traffic by 2021. https://blog.hubspot.com/marketing/visual-content-marketing-strategy Videos 20 minutes in length or longer account for 55% of total video consumption time on smartphones.
  5. 5. CASE STUDIES Bring Our Audience With Us International AIDS Conference Educate Our Audience APHA Digital Tools Panel
  6. 6. CASE STUDIES Educate - Digital Tools Facebook Live Panel with Pew Storytelling - Stigma World AIDS Day Snapchat Story
  7. 7. BEST PRACTICES PLANNING PRODUCTION MANAGEMENT METRICS
  8. 8. PLANNING TECHNICAL Production Crew Camera + Lights + Mic + Software Computer/Tablet/Phone + Low Cost Software
  9. 9. PLANNING CONTENT ➔Live video doesn’t mean spontaneous. Plan in advance ➔Create a standard introduction that includes background on the speaker or organization ➔Write out your main points in advance and practice ➔Have a final call to action for every video
  10. 10. MANAGEMENT
  11. 11. METRICS In the Moment Ongoing
  12. 12. Any Questions?
  13. 13. Aisha Moore aisha_moore@jsi.com Jessica Holli jessica_holli@jsi.com Virtual Office Hours bit.ly/HIV_VOH

×