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Kelly Chen Case 1


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Kelly Chen Case 1

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Kelly Chen Case 1

  1. 1. Kelly Chen (NE4A- 2101100059) Public Relations (Assignment 1) Oct 2nd 2013 Bubble Wrap Case Activity Objective: To generate more public awareness about celebrating Bubble Wrap of Sealed Air Corporation 50-year anniversary. Audience: ordinary consumer, artists, and companies use bubble wrap to ship their products. The events: Fragile? Wrap it! Stress? Pop it! No sexy fashion? Create it! Host is Sealed Air Corporation; special thanks for Co-organizer the Kaohsiung Zoo. (1. Wrapping kid game) (2. Street bubble wrap for fun)
  2. 2. (3. Your design for bubble dress) Photo source: Photo source: Sealed Air Corporation offers additional 7% discount for corporate users who places orders in October 2013. Channels: mass media- newspapers, magazines, radio, television, and websites.