The document discusses marketing strategies for a new wireless MP3 floppy disk product containing Bluetooth technology. It analyzes the target market of 18-25 year old students and their needs for wireless, convenient devices without tangled wires or insertion problems. The marketing mix will include placing the product in department stores and computer markets, promoting it with celebrity endorsements and offering a permanent repair guarantee and gift Bluetooth receiver. The product will be priced at $8000 and packaged attractively in a small, portable silver-gray box to emphasize its fashionable, high-quality design.

1. YE3B 1094100082 Irene 1094100084 Sophia 1094100099 Zack 1094100105 Ray 1094100109 Peggy

9. Product Differentiation Inserted Problem No Inserted Problem Slow Transmission Fast Transmission No Bluetooth Bluetooth The Others Our Product

19. Marketing Strategy

26. TV - story board

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