2. Goals for Presentation
• Expose each participant to one new
platform that they were not aware of.
• Learn a new platform from members of
the audience .
• Interactive Presentation. Please ask
questions and share thoughts/ideas.
• If you have follow up questions, please
email or call me.
Amani@woodsidemediagroup.com
(424) 244-1443
Amaniroberts (Skype)
3. Interesting Statistics
• Facebook is the leading source of referred social media traffic to websites at
26%. Twitter is second at 3.6%.
• There are approximately 100 million active Twitter users (those who log on at
least once a day).
• Pinterest has grown over 4000% in the past six months. It is tied with Twitter
in terms of referred social media traffic at 3.6%.
• There are 120 million regular users of Tumblr. The average user spends
approximately two hours PER DAY on the site (second to Facebook).
• 4.8 Billion people now own mobile phones. Only 4.2 Billion people own
toothbrushes.
• Social Media sites and blogs reach over 80% of all US Internet users.
• Youtube is the 2nd largest search engine in the world.
*Info gathered from this article on JeffBullas.com
4. Platform #1: Google Reader
Google Reader - Google Reader is a Web-based aggregator, capable of reading
Atom and RSS feeds online or offline. It was released by Google on October 7,
2005 through Google Labs. The most popular RSS reader around the Internet. It is
a web-based application that allows the user to subscribe to and manage RSS
feeds. Given its popularity many websites use special badges to let the user
subscribe to Google Reader directly.
• Google Reader brings content that you consume on the internet on a daily
basis to you.
• We equate it to a "Central Command Center" for your content.
• Allows you to distribute content out to Facebook, Twitter, Blogs, etc. Very
simple.
• Updates in real time
• Helps you discover new news sources.
5. Platform #2: IFTTT
IFTTT - "If Then Then This " ifttt allows you to create tasks that fit this simple
structure: if this then that. Think of all the things you could do if you were able to
define any task as: when something happens (this) then do something else (that).
This platform allows you to automate your internet life.
6. • This service allows you to create different "recipes" that connect different
channels.
• There are currently over 50 channels you can connect
• Quick demo.
• Popular recipes include:
• Text the Weather in the AM
• When you change your facebook profile picture, it automatically changes your
Twitter profile
• Every time you are tagged in a Facebook picture, it saves that picture to your
Dropbox
• Every time you star an article in Google Reader, it saves a copy of that article in
your Evernote, Instapaper, etc.
• Saves a photo from Instagram into your Dropbox
7. Platform #3: Quora
Quora - Quora is a website, founded in June 2009, launched in private beta in
December 2009, and made available to the public on June 21, 2010, that
aggregates questions and answers to many topics and allows users to
collaborate on them. (just launched an offical Android app today!)
• Quora tilts towards techies and many CEO of companies are active. Mark
Cuban (who answered a question today), Kevin Systrom (CEO of
Instagram), Phil Libi (CEO of Evernote) and others are on the site and answer
different questions.
• The site allows you to share your answers via Facebook and Twitter.
• Notable Questions:
• http://www.quora.com/Who-are-some-notable-African-American-
founders-entrepreneurs-and-executives-in-Silicon-Valley
• http://www.quora.com/Craigslist/What-are-the-best-Craigslist-ads-of-
all-time
• http://www.quora.com/Evernote/How-does-Phil-Libin-CEO-of-Evernote-
organize-his-Evernote-stacks-notebooks-notes-and-tags/answer/Phil-
Libin?__ac__=1#comment1149365
• Spend some time on Quora, Follow some topics and answer some questions.
• A hidden benefit is Quora is very valuable when researching a specific topic.
8. Platform #4: Youtube
Youtube - YouTube is a video-sharing website on which users can upload, share, and
view videos. Three former PayPal employees created YouTube in February 2005. The
name and logo of the company are an allusion to the cathode ray tube, a display device
used since the early days of electronic television.
• Youtube is the 2nd largest search engine in the world.
• Youtube is rumored to originally be started to be a dating site.
• The ‘how to’ video category is the fastest growing vertical on YouTube
• Over 70% of Youtube's traffic comes from outside the United States.
9. • According to Youtube trends manager Kevin Allocca, the three things needed to create a viral
video - tastemakers, participation and unexpectedness.
• A tastemaker is an influential person (celebrity, popular blogger, TV host) who references
the video and causes it to begin its viral ascent.
• Participation is when people create parodies of videos and other memes based on the
original video. (Biggest Example. Rebecca Black & “Friday”)
• Unexpectedness is simply a video gaining popularity at the most random of times. Most
videos that go viral have a dormant beginning stage on Youtube before they take a massive
growth spurt.
•
10. Platform #5: Aggregators
Aggregators - Aggregators curate your online content which will allow you to reference
you online footprint and/or use this aggregator as a home web page.
• Friendfeed (which was purchased by Facebook in August of 2009), is still considering
one of the best aggregators in existence. Many of Facebook's current technology
(Likes, Share button, thumbnail images) were "borrowed" from Friendfeed.
• Rebelmouse is a current favorite for aggregators. It is highly customizable and pulls in
all the major social media platforms.
• Others include Glos.si, and Overblog.
11. Platform #6: Paper.li
Paper.li is a content curation service. It enables people to publish newspapers
based on topics they like and treat their readers to fresh news, daily.
• Allows you to create a twice daily, daily or weekly newspaper that is created
online and based on sources you select. You can select specific twitter
accounts, Facebook pages and RSS feeds.
• Paper can be embedded on your website and is highly customizeable.
• 500K topic based newspapers.
• 15 Million articles featured daily
12.
13. Platform #7: Evernote
Evernote is a suite of software and services designed for notetaking and
archiving. Evernote makes iPhone, iPod Touch and iPad into an extension of your brain
and lets you keep notes, ideas, snapshots and recordings. Instantly synchronizes from
your iPhone to your Mac or Windows desktop.
Evernote allows you to take a note through the following methods:
• Typing, Handwriting, Spoken word, Snap a picture, Drawings, Clip a portion of a
web page, Clip an entire web page
• Evernote allows for project collaboration through the shared notebook features.
• The search function allows you to search all text including text written and on a
PDF.
• There are currently over 111 mobile apps and 81 desktop apps that sync and use
Evernote in some fashion.
• Clearly, Hellofax, IFTTT, Voice2Note, Penultimate are some favorites.
14. Platforms to Watch:
App.net - Ad free alternative to Twitter. Paying for access is required. Allows 256
characters per message, compared to 140 characters of Twitter. Raised over $800K
through a crowdfunding campaign on their own crownfunding platform.
Pinterest - Creating vision boards through images found all over the web or your hard
drive.
Tumblr - Known as a blogging platform that fits between Twitter and traditional
Wordpress
Asana - Project collaboration tool. Currently it is free.
The Launch Ticker – sign up for it for strictly breaking tech news when it happens and
not when an embargo occurs.
15. Mobile Apps:
Zite - mobile app that brings your stories about a range of topics. As you like specific
articles, it will learn what articles you like and find similar articles in the future.
SocialCam/Viddy - Moblie film recording and sharing on a platform. SocialCam was
already purchased for $60M in July. Viddy will be featured and used in the MTV
VMA's on Thursday.
Flipboard - Check in on the news from the day.
Dropbox - A virtual hard drive in the cloud.
CamScanner - turns your mobile device into a scanner.
17. Contact me for more information
Amani Roberts
(424)244-1443
Amani@woodsidemediagroup.com
Twitter.com/ahr19
http://www.linkedin.com/in/amanir1
Remember we have classes at scheduled times each month. Please message
me for more information. We will travel to your office and host classes there
as well.
September 18, 2012 – “How to Start My Own Blog”
September 27, 2012 – Social Media 101
More scheduled for October.
