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THIS MOBILE MOMENT An Introduction to Mobile Content Strategy TIM JONES ...
Mobile Is About the Momentcontent science © copyright 2010. all rights reserved.
TIME THO ...
CHRONOS: ORDERLY TIMEcontent science © copyright 2010. all rights reserved.
KAIROS: MAGICAL TIMEcontent science © copyright 2010. all rights reserved. ...
The Possibility: RIGHT TIME ...
At Home: Help Me Plan? On site? In store?content science © copyrigh...
On the Go: Buy Now? Not linkedcontent science © copyright 2010. all right...
In the Store:Show Me the Way? Hard to readcontent science © copyright 2010....
The Reality: RIGHT TIME ...
Has this happened to you?content science © copyright 20...
Why?CONTENTDUMPING HELP!content science © copyright 2010. all righ...
FIND YOUR MOBILE MOMENTcontent science © copyright 2010. all rights reserved.
When + where do customersturn to you?content science © copyright 2010. all rights reserved.
There might be many moments…which one is opportune?content science © copyright 2010. all rights reserved.
1. It’s common.content science © copyright 2010. all rights reserved.
Saving time? Killing time?content science © copyright 2010. all ri...
Is your mobile moment about saving time or killing time? (It’s not ab...
2. It’s valuable. $content science © copyright 2010. all rights re...
Reach Reputation ...
Flu Vaccine Health Costscontent science © copyright 2010. all righ...
Sales?content science © copyright 2010. all rights reserved.
“ Mobile phone users say they would make more purchases if • the process were not so cumbersome, • p...
Does your mobile moment help save money or make money? (It’s likely not the direct sale. Yet.)content scie...
Name the opportune moment. NAME ME OR LOSE MEcontent science © copyright 20...
WHAT’S HAPPENING?content science © copyright 2010. all rights reserved. 26
Content Sciencecontent science © copyright 2010. all rights reserved.
A good mobile moment seemsmagical.But mobile content doesn’t happenby magic.content science © copyright 2010. all rights r...
PLAN for the MOBILE MOMENTcontent science © copyright 2010. all rights reserved.
The moment is your guide. WHAT’S ...
Editorial Strategycontent science © copyright 2010. all rights res...
Editorial Strategycontent science © copyright 2010. all rights res...
Editorial Strategycontent science © copyright 2010. all rights res...
Editorial Strategy TIP: Curating Content   Clearly define criteri...
Architecture Strategy ...
Architecture Strategy ...
Architecture Strategycontent science © copyright 2010. all rights reserved.
Architecture Strategy TIPS: Re-using Content   Make it easy for...
Plan to evaluateresults, too. content science © copyright 2010. all rights reserved.
TIPS: Evaluating Content   Do more than collect + report the data.   Evaluate the quality of interactions.cont...
WRAPPING UPcontent science © copyright 2010. all rights reserved.
content science © copyright 2010. all rights reserved.
Find, name + plan your mobile moment— or you’ll miss it.content science © copyright 2010. all rights reserved. 43
Q UESTIONS ? TIM JONES COLLEEN JONES @timjonesonline ...
First person to ask gets one of these.content science © copyright 2010. all rights reserved.
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This Mobile Moment

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Whether you're trying to market a product or change the world, you can no longer ignore mobile as a medium for influence. Of particular power is the mobile moment--the instant a user connects with the right content at the right time. Though this moment seems magical to a user, it doesn't happen by magic. It takes knowledge of principles. It takes detailed planning. It takes hard work. This interactive session will help you assess a mobile context, generate ideas for mobile persuasion, and plan the right content to turn your mobile moment into a magical one. Along the way, we'll use examples from NC State University's suite of location-based services.

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This Mobile Moment

  1. THIS MOBILE MOMENT An Introduction to Mobile Content Strategy TIM JONES COLLEEN JONES Interim CCO, NC State University Principal, Content Sciencecontent science © copyright 2010. all rights reserved.
  2. Mobile Is About the Momentcontent science © copyright 2010. all rights reserved.
  3. TIME THO UGH TS TOGAScontent science © copyright 2010. all rights reserved.
  4. CHRONOS: ORDERLY TIMEcontent science © copyright 2010. all rights reserved.
  5. KAIROS: MAGICAL TIMEcontent science © copyright 2010. all rights reserved. THE OPPORTUNE MOMENT
  6. The Possibility: RIGHT TIME RIGHT PLACE RIGHT CONTENTcontent science © copyright 2010. all rights reserved.
  7. At Home: Help Me Plan? On site? In store?content science © copyright 2010. all rights reserved.
  8. On the Go: Buy Now? Not linkedcontent science © copyright 2010. all rights reserved.
  9. In the Store:Show Me the Way? Hard to readcontent science © copyright 2010. all rights reserved.
  10. The Reality: RIGHT TIME RIGHT PLACE WRONG CONTENTcontent science © copyright 2010. all rights reserved.
  11. Has this happened to you?content science © copyright 2010. all rights reserved.
  12. Why?CONTENTDUMPING HELP!content science © copyright 2010. all rights reserved.
  13. FIND YOUR MOBILE MOMENTcontent science © copyright 2010. all rights reserved.
  14. When + where do customersturn to you?content science © copyright 2010. all rights reserved.
  15. There might be many moments…which one is opportune?content science © copyright 2010. all rights reserved.
  16. 1. It’s common.content science © copyright 2010. all rights reserved.
  17. Saving time? Killing time?content science © copyright 2010. all rights reserved.
  18. Is your mobile moment about saving time or killing time? (It’s not about both.)content science © copyright 2010. all rights reserved.
  19. 2. It’s valuable. $content science © copyright 2010. all rights reserved.
  20. Reach Reputation Fundingcontent science © copyright 2010. all rights reserved.
  21. Flu Vaccine Health Costscontent science © copyright 2010. all rights reserved.
  22. Sales?content science © copyright 2010. all rights reserved.
  23. “ Mobile phone users say they would make more purchases if • the process were not so cumbersome, • products were easier to find, and • their devices supported secure credit card transactions. Mobile Commerce: Ahead of Its Timecontent science © copyright 2010. all rights reserved.
  24. Does your mobile moment help save money or make money? (It’s likely not the direct sale. Yet.)content science © copyright 2010. all rights reserved.
  25. Name the opportune moment. NAME ME OR LOSE MEcontent science © copyright 2010. all rights reserved.
  26. WHAT’S HAPPENING?content science © copyright 2010. all rights reserved. 26
  27. Content Sciencecontent science © copyright 2010. all rights reserved.
  28. A good mobile moment seemsmagical.But mobile content doesn’t happenby magic.content science © copyright 2010. all rights reserved. 28
  29. PLAN for the MOBILE MOMENTcontent science © copyright 2010. all rights reserved.
  30. The moment is your guide. WHAT’S HAPPENING? Editorial Architecture Strategy Strategycontent science © copyright 2010. all rights reserved.
  31. Editorial Strategycontent science © copyright 2010. all rights reserved. 31
  32. Editorial Strategycontent science © copyright 2010. all rights reserved. 32
  33. Editorial Strategycontent science © copyright 2010. all rights reserved.
  34. Editorial Strategy TIP: Curating Content   Clearly define criteria for what’s in + what’s out.content science © copyright 2010. all rights reserved.
  35. Architecture Strategy Content Sciencecontent science © copyright 2010. all rights reserved.
  36. Architecture Strategy Content Sciencecontent science © copyright 2010. all rights reserved.
  37. Architecture Strategycontent science © copyright 2010. all rights reserved.
  38. Architecture Strategy TIPS: Re-using Content   Make it easy for content contributors + writers.   Understand the elements of your content.content science © copyright 2010. all rights reserved.
  39. Plan to evaluateresults, too. content science © copyright 2010. all rights reserved.
  40. TIPS: Evaluating Content   Do more than collect + report the data.   Evaluate the quality of interactions.content science © copyright 2010. all rights reserved.
  41. WRAPPING UPcontent science © copyright 2010. all rights reserved.
  42. content science © copyright 2010. all rights reserved.
  43. Find, name + plan your mobile moment— or you’ll miss it.content science © copyright 2010. all rights reserved. 43
  44. Q UESTIONS ? TIM JONES COLLEEN JONES @timjonesonline @leenjones ncsu.edu content-science.comcontent science © copyright 2010. all rights reserved.
  45. First person to ask gets one of these.content science © copyright 2010. all rights reserved.

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