1. Chapter 9
BUSSINES PLAN
Name No Matrix
Ahmad Don Muslim b. Don Ramlan Onn 10DAT12F20
Nur Syahirah binti Mohamed Ghaze 10DAT12F2003
Noor Atiqah binti Mohd Zulkofli 10DAT12F2017

2. INTRODUCTION

3. WHAT IS A BUSINESS PLAN???
• A written document that consists of the idea
and the guidelines for running a business
effectively and successfully.
• Describes the product, the market and the
supplier of the company.
• States the organization and the marketing plan
and also the financial information of the
business.

4. PURPOSE OF A BUSINESS
PLAN

5. Three main
purposes of
preparing a
business plan
Explain the idea
behind your
business and
describes how yout
products/ services
will be produce and
sold
Sets specific
objectives and
describe how your
business expects to
achieve them
Describe the
background and
experience of the
people who will be
running the
business

6. IMPORTANCE OF A
BUSINESS PLAN

7. Make you think about
all aspects of your
business
Can lead you to
success
May help you to
obtain business loan
from the financial
institution/ the investor
An be guideline and
reference for you to
manage your business

8. 9.4 Characteristics of a Good Business Plan
• Making it easy to understand and act
• Describe the goal clearly (What, Why…)
Simple / Specific
• Contains concrete & measurable obj.
• Includes specific actions & activities
Measurable
• Should list out attainable goals
• Should specify the goals to achieve
Achievable / Attainable
• Contains realistic sales, expenses &
milestone dates
• Contains company’s vision & mission
Realistic / Relevant
• Follow the time bound plan
• Achieve goals within the time bound
Time - Bound

9. 9.5 Business Plan Format
Cover Page
Table of
Contents
Executive
Summary
Introduction Purpose
Company
Profile
Directors
Background
Proposed
Project
Background
Administration
Plan
Marketing
Plan
Operation Plan
Financial Plan Conclusion
Appendixes