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Social media takes time. Lots of time. But it has
the potential to really build your business and
brand. If your waking hours are needed elsewhere J
and you don't have a team member to take over, i
you should consider using a freelance resource. l
That may sound like an easy decision, but finding r
a competent resource is a real challenge. The I
world is full of fast-talking people who know
enough buzzwords to convince you to hire them
as "social media trainers. "
Here are 8 questions to be asked to anyone — who
claims social media trainer and proposes to help
with social media. This list will help the clients to
hire the qualified B2B social media trainer.
1. How many years of experience
do you have in B2B Digital Marketing?
The qualified social media trainer
r should have at least five years , »
5. __a _ ‘ _ g V experience in B2B Digital Marketing.
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B2B social media trainer experienced l
. _ . . . . in B2B Digital marketing should have ‘.
r - " mastered crucial execution skills for: l
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2. How many years of experience
do you have in B2B Sales?
The qualified social media trainer
should have at least two years
experience in B2B Sales for:
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Marketing and sales are the two faces of your
brand, responsible for creating and maintaining
your image and reputation. As they come into
alignment to serve an evolving purchasing cycle
and a shortening sales funnel, their influence - if
harnessed correctly - will only expand O
3. How many years of experience do you
have as a teacher, coach and/ or trainer
and in what capacity?
A good social media trainer should
have at least five years experience
as a teacher, coach, or trainer. _-—~ r
The skills as a teacher or trainer will be .
useful for training the clients well. E
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4- GIVe examples OI 323 5. Give examples of B2B
Seeiel media P| '°9|'ame social media programs
you have planned for clients. you have | aunched
and managed for clients.
The examples of planned / / IN ‘ I
programs can show whether I , ‘is ‘ —~
the ideas and creativity of if ‘. ; ( . , Jr ‘ ‘ ~
B2B social media trainer IS
sound or not. "' ‘ L,
I g, » , . l
__ * - ‘ * g 1 The examples of launched ‘,
. H ‘ and managed programs B2B '.
social media trainer has will l
E’ - prove his/ her credibility. 4‘
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6. Share B2B Social Media Training
client references.
At least 2 and quantify the results.
I B2B Social Media Training client
‘ references allows the clients to check
F~ B2B Social Media Trainer credibility.
7. Describe your experience
and give a B2B clientexample of
B2B Digital Marketing Strategy work.
8. Explain what your B2B
social media training looks like and
what the audience will receive.
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This allows the clients I e” / P __ " ,
to Judge B2B social ‘I H": «r T ‘I
media I(; e|nedF_gf? ‘Peb'I'IY F , {fig} This helps the clients I
an Ore ' ' fly‘ I 1' ZLI IrI_l_ 7 ‘ deciding whether to hire , "
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I_“~. A ‘E ‘ trainer or not. l
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Engaging appropriately and frequently in B2B Social Media
Marketing is a critical branding and sales function for any serious
B2B organization. If you hire unqualified social resources, your
online brand and bottom line can definetly be negatively affected.
Jasmine Sandler, a B2B Social Media Expert and social trainer in : V X
New York and Los Angeles has over 15 years of experience in 5” / / ,
B2B Digital Marketing. Her B2B social client success has earned l _ ‘I l
her multiple awards including Top Global Digital Strategist for 3 5' Y 4 E—~* l
consective years; Top Content Marketing lnfluencer and Top SEO I 1' it 4 '> I
Social Consultant on Twitter. Do not delay - Contact Jasmine
Sandler for a Free Social Sales Phone Consult Today.
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