1. MICHEL DISDIER
RACE CAR
SPONSORSHIP OPPORTUNITY
« A Frenchman in
NASCAR »
2. Overview
MICHEL DISDIER
RACE CAR
SPONSORSHIP OPPORTUNITY
NASCAR is broadening its horizons and is welcoming drivers from abroad. Europeans are fast « A Frenchman in
NASCAR »
becoming fans of this colorful sport and eager to experience the excitement from the thunder of
these big V8’s. Nothing would escalate their enthusiasm more than a European in .
Michel Disdier is a successful French racer whose sole dream is to become that driver and a part of
the American dream.
MICHEL DISDIER
RACE CAR
This year Michel has had two extremely successful races with Jack Bowsher and Associates Racing SPONSORSHIP OPPORTUNITY
in the ARCA race series. His 13th place in race at a mile oval track impressed
everyone. In his second race Michel on the lead lap at Toledo’s mile oval and was within
striking distance of the leaders.
Upon his return to France radio interviews and newspaper coverage as well as website blogs and fan
response indicates a broad audience eagerly awaiting further news of the driver best positioned to
carry the French national banner to NASCAR.
Biography
At age fourteen he started racing in moto-cross and his many
successes earned him the French Championship title in 125 cc.
At age twenty he made the transition to four wheels and became
a Volant Elf . The following
year he won the Formula Ford B French Championship which led
to numerous testing and racing opportunities throughout Europe.
In 1999 Michel won the Formula France championship which was
followed by the Ferrari Challenge Championship in 2001.
Since then all of Michel’s energy has been focused on becoming
French driver to compete in NASCAR and his progress has
been steady and earnest.
Michel Disdier | www.michel-disdier.com
2
6. Building Momentum in 2010
Back-to-basics racing initiatives
Attracting the best world-wide talent
Increased on-track drama and rivalries
Strong television viewership
New and long standing industry-wide
partner commitments
6
10. This is the NASCAR Camping World Truck Series
A popular NASCAR national series since its debut in 1995, the high profile NASCAR Camping World
Truck Series features full-size, American-made trucks from four major manufacturers in tough, side-
by-side side racing. With 25 point events at 23 different tracks, the NASCAR Camping World Truck
Series is a favorite among fans who like big, powerful, fast trucks.
ß On television: # 1 rated motorsports series on SPEED and # 3 rated motorsports series on
cable television.
ß TV audience: The 2009 season was the most viewed season in SPEED history, with an
average of more than 800,000 viewers tuned-in per event.
ß Attendance: An average of 30,000+ fans attended each NASCAR Camping World Truck
Series event in 2009 with multiple events attracting nearly 50,000 fans or
more.
ß Marketing: 10-month racing season is one of the longest of all major U.S. sports,
creating sustained marketing opportunities.
ß Brand building: Major brands rely on the NASCAR Camping World Truck Series.
ß Series support:
: Strong backing by Series sponsor Camping World.
10
8
14. NASCAR: A Television Viewership Leader
#2 regular season sport on television
#1 motorsports series on television
Outperforms 75% of primetime TV and all late night comedy shows
NASCAR has more weekends as the #1 or #2 sport than any other
sports property
#2 motorsports series on television
#3 regular season sport on cable television
#1 motorsports series on ESPN2
#1 motorsports series on SPEED
#3 motorsports series on cable television
14
15. Network Ratings among Motorsports
The NASCAR Sprint Cup Series and NASCAR Nationwide Series are the #1 and #3 motorsports on
network television.
AVERAGE NETWORK RATINGS:
2009
6.0 (Number of Network Events)
5.0
4.0
4.3
3.0
2.0
1.0 1.7 1.6 0.5 0.6
1.3
0.0
1 2 3 4 5 6
(24) (5) (4) (1) (3) (4)
15
Based on Live + Same Day data stream. Source : Nielsen Media Research
16. Household Viewership among Motorsports
The NASCAR Sprint Cup Series and NASCAR Nationwide Series are the #1 and #2 motorsports
series in average households tuned in per event.
6000 AVERAGE HOUSEHOLDS (000): 2009
Network & Cable Combined
(Number of Total Events)
5000
4000 4610
3000
2000
1000 1391 482 313
866 271 226
639
0
1 2 3 4 5 6 7 8
(36) (35) ( 17) (25) (23) (17) (12) (10)
16
Based on Live + Same Day data stream. Source : Nielsen Media Research
17. The NASCAR Fan to Brand Relationship
NASCAR is the only sports brand that thrills fans and creates
a powerful connection through traditional values they admire
UNDUPLICATED SPORT SHARED VALUES NASCAR FANS
Speed & Power Regular People
Edge of Seat Action Honorable
Skillful Competition Down to Earth
Intense Competition Genuine
Play Never Stops Straight Up/Honest
Daring/Courageous Like a Big Family
Thrilling & Exciting Sense of Belonging Part of the Family
Entertainment
17
23
18. NASCAR Racing is A Way of Life
Fans are part of a community with shared values and a passion for racing.
They are among the most passionate fans in all of sports.
They are by far the most brand loyal and sponsor supportive.
Half of NASCAR fans say that during tough economic times, they will continue to support NASCAR
sponsors more than other brands because of the commitment they show to the sport.
NASCAR Camping World Truck Series Base Demographics:
ÿ Gender 63% male/37% female
ÿ 27% NCWTS Fans 18 -34
ÿ 46% NCWTS Fans 18 -44
ÿ 38% NCWTS Fans Earn $50,000+
ÿ 36% of families w/kids under 18
18
Source: ESPN Sports Poll 2009 (18 +) / *NASCAR Brand Tracker 2009
19. NASCAR Fans Understand the Need and Role of
Sponsors
NASCAR fans agree that NASCAR Camping
World Series team sponsors are just as
important as NASCAR Sprint Cup Series
team sponsors.
NASCAR fans say that during tough
economic times, they will continue to
support NASCAR sponsors more than other
brands because of the commitment they
show to the sport.
NASCAR fans say that they support NASCAR
sponsors more than they support sponsors
of other sports.
19
Source: IPSOS, NASCAR Brand Tracker 2009
20. The Power of the NASCAR Camping World Truck Series
SPEED is the home of live NASCAR Camping World Truck Series racing
(broadcasting all 25 events in 2010).
NASCAR Camping World Truck Series events are held in 19 different states
across the country.
15 NASCAR Camping World Truck Series races are scheduled as
companion events with the NASCAR Sprint Cup Series in 2010.
The 2009 season was the most viewed season in SPEED history, with an
average of more than 800,000 viewers tuned in per event.
Nearly 4 out of 5 avid NASCAR fans agree that NASCAR Camping World
Truck Series team sponsors are just as important as NASCAR Sprint Cup
Series sponsors.
20
21. MICHEL DISDIER
RACE CAR
SPONSORSHIP OPPORTUNITY
« A Frenchman in
NASCAR »
