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Today's Hottest
Digital Marketing Strategies
Retargeting
all over the web and social media
Facebook Custom Audiences
Retargeting website visitors that haven't converte...
Pop-ups
Both entry and exit pop-ups are the best
ways to build email lists, offer promotions,
and increase website convers...
HTML5 Emails
are the best way to reach mobile users.
74% of smartphone owners use their devices to check their
email.
Mobi...
Reviews
Survey: 90% Of Customers Say Buying Decisions Are
Influenced By Online Reviews
79% of consumers trust online custo...
Facebook Advertising
There are numerous ways to advertise on Facebook
Advertise for targeted fans (page likes) at all time...
Every type of website or blog can utilize some form
of conversion rate optimization to increase actions
Conversion
Rate
Op...
Hottest social network on the planet
Hashtag the heck out of your posts
Tag your best followers
Do giveaways to your popul...
Email Marketing
Email is still a very effective marketing tool.
Move to HTML5 (mobile optimized) emails
Test subject lines...
Content is the best way to generate free traffic from
the search engines and shared links.
Content
Marketing
Strategies
Vi...
Mobile
Mobile is EVERYTHING
Mobile optimized websites and blogs
Mobile advertising
Mobile apps for your company
Partnering...
Thank you for Attending!
Evan Weber, CEO
Experience Advertising, Inc.
evan@experienceadvertising.com
954-662-8010
www.Expe...
20 of the Most Effective Strategies in Digital Marketing
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20 of the Most Effective Strategies in Digital Marketing

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This presentation is from Affiliate Summit West 2015 (January 18-20, 2015 in Las Vegas, NV). Session description: I will be covering 20 of the latest trends, tools, companies, softwares, and strategies in digital marketing, affiliate marketing and social media.

Published in: Business

20 of the Most Effective Strategies in Digital Marketing

  1. 1. Today's Hottest Digital Marketing Strategies
  2. 2. Retargeting all over the web and social media Facebook Custom Audiences Retargeting website visitors that haven't converted Retargeting through Google Adwords Retargeting through Twitter Retargeting email openers Retargeting searchers Facebook Lookalike Audiences
  3. 3. Pop-ups Both entry and exit pop-ups are the best ways to build email lists, offer promotions, and increase website conversion rates. *see exitintent.io
  4. 4. HTML5 Emails are the best way to reach mobile users. 74% of smartphone owners use their devices to check their email. Mobile now makes up the majority of email opens at 51%. 68% of Gmail and Yahoo opens are coming from mobile devices By the end of 2018, worldwide mobile email users are expected to total over 2.2 billion. By this time, 80% of email
  5. 5. Reviews Survey: 90% Of Customers Say Buying Decisions Are Influenced By Online Reviews 79% of consumers trust online customer reviews as much as personal recommendations. 31%: How much more a customer is likely to spend on a business with "excellent" reviews. Less than 5: How many reviews read by the average consumer before making a decision about a business.
  6. 6. Facebook Advertising There are numerous ways to advertise on Facebook Advertise for targeted fans (page likes) at all times Use Facebook Offers and Boosted Posts to measure ROI Run sweepstakes on Facebook to boost likes, emails and excitement. Boost posts to current fans to measure ROI on the fan base Boost posts to fans and their friends to pull in new likes Boost posts to targeted non-fans to drive traffic and new page likes Use Facebook mobile ads to reach mobile users Use Facebook videos ads - RED HOT
  7. 7. Every type of website or blog can utilize some form of conversion rate optimization to increase actions Conversion Rate Optimization and results. A/B split test on webpage elements Trying various promotions and incentives Impart trust and website security as much as possible Leverage reviews and testimonials Utilize widgets and tools Interact with website visitors with Live Chat Retarget as much as possible and make it work Accentuate calls-to-action above the fold Mobile-optimized for mobile users Use short videos on landing pages to convey the message
  8. 8. Hottest social network on the planet Hashtag the heck out of your posts Tag your best followers Do giveaways to your popular followers Post graphics with deals on them Post 10+ times per day
  9. 9. Email Marketing Email is still a very effective marketing tool. Move to HTML5 (mobile optimized) emails Test subject lines and calls to action Follow the big brands that are doing it well Capture emails address through pops, webinars, lead forms, co- registrations, sweepstakes, Facebook tab, referrals, Twitter Lead Cards. Advertise to reputable email lists Make sure you are getting delivery as close to 100% as possible Use marketing automation, drip email campaigns to convert prospects
  10. 10. Content is the best way to generate free traffic from the search engines and shared links. Content Marketing Strategies Video is as powerful, if not more so, than content Give away great information in exchange for contact info Use webinars to convey information and engage Use surveys to collect and then publish statistics Use customer questions and feedback as F.A.Q.'s Tap Google Analytics for keyword-based content ideas User generated content with videos Working with bloggers to promote the company and reviews
  11. 11. Mobile Mobile is EVERYTHING Mobile optimized websites and blogs Mobile advertising Mobile apps for your company Partnering with mobile companies for ad inventory Mobile HTML emails
  12. 12. Thank you for Attending! Evan Weber, CEO Experience Advertising, Inc. evan@experienceadvertising.com 954-662-8010 www.ExperienceAdvertising.com

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