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TLC-Joel Nicholson, LemonTree Fundraising

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LemonTree Fundraising
LemonTree Fundraising

Joel Nicholson-Founder, LemonTree Fundraising

Marketing
1 of 9
CCC model
Getting harder! ROI - $2.87  $2.64 (last 4 years)
Overt with data Value before Ask
The digital debate! Only increasing
Segment on shared values My issue only Trigger givers Compassionate citizens
CCC
A Language of Donor Relationships

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TLC-Joel Nicholson, LemonTree Fundraising