Business Ethics What is CSR? Definition of CSR CORPORATE SOCIAL RESPONSIBILITY practices of Dr. DEVI SHETTY (Chairman Narayana Hrudayalaya Group Of Hospitals, India) Narayana Health Care University Awards and Contributions of Dr. Shetty

1. CORPORATE
SOCIAL
RESPONSIBILITY
practices of
Dr. DEVI SHETTY
Submitted To:
Prof. Sanjeev Verma
Submitted By:
Aditi Kothari

2. Dr. Devi Prasad Shetty
Chairman
Narayana Hrudayalaya Group Of Hospitals,
India

5. • More surgeries, better results, quick
discharges.
• More you buy, less you pay.
• Number attracts the talent, and patients.
• Fixed costs get distributed.
• Academic activity builds the succession plan.
WHY 5000 BED HEALTH CITIES

9. CSR
CSR:
Corporate Social Responsibility: It is the continuing
commitment by business to behave ethically and contribute
to economic development while improving the quality of life
of the workforce and their families as well as of the local
community and society at large.
• Corporate Conscience
• Corporate citizenship
• Social performance
• Sustainable responsible business

10. Contributions
• In 2001, Shetty founded Narayana Hrudayalaya (NH), a multi-specialty
hospital in Bommasandra on the outskirts of Bangalore, because he could
not find any employers who understood his vision.
• He believes that the cost of healthcare can be reduced by 50 percent in the
next 5–10 years if hospitals adopt the idea of economies of scale. Apart from
cardiac surgery, NH also has cardiology, neurosurgery, pediatric surgery,
hematology and transplant services, and nephrology among various others.
• The heart hospital is the largest in the world with 1000 beds performing over
30 major heart surgeries a day.
• The land on which the health city was built, was previously a marshland
which was reclaimed for this purpose.
• The Health City intends to cater to about 15,000 outpatients every day.
• In August 2012, Shetty announced an agreement with TriMedx, a subsidiary
of Ascension Health, to create a joint venture aimed at taking healthcare
throughout India.
• In the past Narayana Hrudayalaya has collaborated with Ascension Health to
set up a health care city in Cayman Islands, planned to eventually have 2,000
beds.

11. Contributions
• Shetty also founded Rabindranath Tagore International Institute of Cardiac
Sciences (RTIICS) in Kolkata.
• Shetty has also signed a MOU with the Karnataka Government during the
Global Investor's meet to build a 10 billion 5,000 bed super specialty hospital
near the Bangalore International Airport.
• His company has sighed MOU with Government of Gujarat, for setting up
5000 bed hospital at Ahmedabad.
• His company has built low cost 150 bed hospital at Mysore on land provided
by Government and used cross ventilation instead of air conditioning, to cut
investment cost.
• He was a part of the seven-member panel of Board of Governors which
replaced the MCI and served for a period of one year before it was further
reconstituted.
• His hospitals have reduced costs by taking advantage of the economies of
scale, this allows them to complete heart surgeries for a tenth of the cost in
the United States. The Wall Street Journal has given him the title of Henry
Ford of heart surgery.

12. Contributions
• In the next seven years, there are plans to expand to 30,000 beds with
hospitals in India, Africa and other countries in Asia.
• Shetty and his family have a 75 percent stake in Narayana Hrudayalaya
which he plans to preserve so that he does not have to compromise on the
freedom or decision making power in his mission to help the underprivileged
and to bring down the cost of healthcare in the country.
• Yeshasvini- Yeshasvini is the world's cheapest comprehensive health
insurance scheme, at Rs. 10 (20 cents) per month, designed by Shetty and
the Government of Karnataka for the poor farmers of the state. It is very well-
used in Karnataka with 4 million people covered.

13. Awards and recognition
• Padma Bhushan award for Medicine in 2012
• Karnataka Ratna award in 2001
• Entrepreneur of the Year at ET awards in 2012
• Won the 2011 The Economist Innovation Awards for the Business
process field.
• Honorary Degree, University of Minnesota in 2011
• Honorary Degree, Indian Institute of Technology Madras in 2014
• Schwab Foundation's award in 2005
• Padma Shri award for Medicine in 2004
• Dr. B C Roy award in 2003
• Sir M. Visvesvaraya Memorial Award in 2003
• Ernst & Young – Entrepreneur of the Year in 2003
• Rajyotsava award in 2002
• Indian of the year in public sector choose by CNN-IBN for the year 2012