SlogansPeer production models will replace top-downbusiness modelsPower will be shared between responsiblecompanies and skilled usersDemocratization, collaboration, openness andtransparency
Business gurusA democratized and collectivist digital space willbeneﬁt everyoneHierarchical business models (producer-consumer)are replaced by ‘mass-creativity’ and ‘peer-production’ as crowds deﬁne their own needs
Erasing boundariesProducer / consumerCollective production / commercial production
Users are now content producersCreative masses participate in the digital economy,and businesses must harness this to spur innovationand growthAn army of users work for free developing andsustaining Linux, Wikipedia, YouTube, Facebook ...Companies provide platforms; users create value
Towards digital utopiaJoin the participatory revolution or perish ! / ?Customers get what they want, while businessesget free R&D ! / ?
Deconstructing the manifestosUnwarranted premisesWe can’t assume that all “users” aresimilar in terms of behaviour and motivations