SlideShare a Scribd company logo
1 of 56
Sports-oriented & tecnhical gear

Wide
Market
Niche

Narrow
Market
Niche

Clothing wear
Sports-oriented & tecnhical gear

Inexpensive

Expensive

Clothing wear
Extreme sports

Inexpensive

Expensive

Traditional sports
First steps are always the biggest. Don’t get intimidated by the waves
and just have a go against the currents.Kickstart yourself to being fit
and having an active lifestyle. Join our ACTIVATE program at BILLABONG’S
Surf School. It’s not about joining to become a surfer pro, it’s just taking
fitness to a new level. Surfing doesn’t have to be a sport, it can be your
work out too. Hit the waves with us or find us at a beach near you.

#ACTIVATE

WWW.ACTIVATEBILLABONG.AU

BY BILLABONG
First steps are always the biggest. Don’t get intimidated by the waves
and just have a go against the currents.Kickstart yourself to being fit
and having an active lifestyle. Join our ACTIVATE program at BILLABONG’S
Surf School. It’s not about joining to become a surfer pro, it’s just taking
fitness to a new level. Surfing doesn’t have to be a sport, it can be your
work out too. Hit the waves with us or find us at a beach near you.
KEEP MOVING.

#ACTIVATE

WWW.ACTIVATEBILLABONG.AU

BY BILLABONG
First steps are always the biggest. Don’t get intimidated by the waves
and just have a go against the currents.Kickstart yourself to being fit
and having an active lifestyle. Join our ACTIVATE program at BILLABONG’S
Surf School. It’s not about joining to become a surfer pro, it’s just taking
fitness to a new level. Surfing doesn’t have to be a sport, it can be your
work out too. Hit the waves with us or find us at a beach near you.
KEEP MOVING.

#ACTIVATE

WWW.ACTIVATEBILLABONG.AU

BY BILLABONG
THE NEW SURFING EXPERIENCE BY BILLABONG
FEATURED PROGRAM
THE NEW SURFING EXPERIENCE
BY

HOME

SEE THE LATEST RUNS:

ABOUT US
PROGRAM
SCHEDULE RUNS
TRAINERS
LOCATIONS
SPONSORS & EVENTS

NOVEMBER 15, 2013

NOVEMBER 8, 2013
THE NEW SURFING EXPERIENCE
BY

HOME

THE THE SURFING EXPERIENCE
SEE NEWLATEST RUNS:

ABOUT US
PROGRAM
SCHEDULE RUNS

Surfing is Billabong’s passion and expertise. We want to share what we love to do with you
What inspired us? We found that 75% of people in Australia live within 1 hour distance from
a beach and found that less 20-30% would surf.
We asked why people didn’t want to surf ... it wasn’t that they didn’t want to, they were just

TRAINERS
LOCATIONS
SPONSORS & EVENTS

intimidated to.
NOVEMBER 15, 2013 identified as an extreme sport which is 50% true unless you want it to be.
NOVEMBER 8, 2013
Surfing is
With ACTI
ACTIVATE we wanted to give you another option, that surfing doesn’t have to be JUST
a sport, it could be your workout to. It’s a weekly, biweekly thing if you want it as long as
you’re up for committing to it.

We’re not up for training professionals and we definitely could, too. We’re here to encourage
people to get ACTIVE and FIT in a better, engaging way with surfing.
THE NEW SURFING EXPERIENCE
BY

HOME

THE THE SURFING EXPERIENCE
SEE NEWLATEST RUNS:

ABOUT US
PROGRAM
SCHEDULE RUNS

Surfing is identified as an extreme sport which is 50% true unless you want it to be.
With ACTIVATE we wanted to give you another option, that surfing doesn’t have to be JUST
a sport, it could be your workout to. It’s a weekly, biweekly thing if you want it as long as
you’re up for committing to it.

TRAINERS
We’re not up for training professionals and we definitely could, too. We’re here to encourage

LOCATIONS
SPONSORS & EVENTS

NOVEMBER 15, 2013 get ACTIVE and FIT in a better, engaging way with 2013
NOVEMBER 8, surfing.
people to

Every workout is approximately 350-500 CALORIES burned per session for 75 minutes.
THE NEW SURFING EXPERIENCE
BY

HOME

SEE THE LATESTYOUR SCHEDULE
WE’LL FIT INTO RUNS:

ABOUT US
PROGRAM

SESSIONS
8:00am - 9:15am

2:00pm - 3:15pm

4:00pm - 5:15pm

THURSDAY

8:00am - 9:15am

11:00am - 12:15pm

4:00pm - 5:15pm

SATURDAY

SCHEDULE RUNS

TUESDAY

7:00am - 8:15am

10:00am - 11:15pm

11:30am - 12:45pm

TRAINERS
LOCATIONS
SPONSORS & EVENTS

2:00pm - 3:15pm

3:00pm - 5:00pm

NOVEMBER 15, 2013
NOVEMBER 8, 2013
We have different instructors for certain sessions - for inquiries please call us or e-mail
us at:
(613) 9635 5939 131

|

inquiries@activatebillabong.com
THE NEW SURFING EXPERIENCE
BY

HOME

SEE THE LATEST RUNS:

ABOUT US
PROGRAM
SCHEDULE RUNS
TRAINERS
LOCATIONS
SPONSORS & EVENTS

NOVEMBER 15, 2013

NOVEMBER 8, 2013

FIND US AT A BEACH NEAR YOU
Find at the following beaches or call us for any smaller runs near you:
(613) 9635 5939 131

|

inquiries@activatebillabong.com
THE NEW SURFING EXPERIENCE
BY

HOME

WHAT’S LATEST RUNS:
SEE THE YOUR ACTIVATE JOURNEY?

ABOUT US
PROGRAM
SCHEDULE RUNS
TRAINERS
LOCATIONS
SPONSORS & EVENTS

NOVEMBER 15, 2013

NOVEMBER 8, 2013
Repositioning Billabong
Repositioning Billabong
Repositioning Billabong
Repositioning Billabong
Repositioning Billabong
Repositioning Billabong
Repositioning Billabong
Repositioning Billabong
Repositioning Billabong

More Related Content

Similar to Repositioning Billabong

Learning the things How to Improve Surfing with Surf and Sun
Learning the things  How to Improve Surfing with Surf and SunLearning the things  How to Improve Surfing with Surf and Sun
Learning the things How to Improve Surfing with Surf and SunAshley Smith
 
Secrets to Become a Pro Surfer from the Experts of Hanalei Beach
Secrets to Become a Pro Surfer from the Experts of Hanalei BeachSecrets to Become a Pro Surfer from the Experts of Hanalei Beach
Secrets to Become a Pro Surfer from the Experts of Hanalei BeachHanalei Surf School
 
How Can A Beginner Get Better At Surfing
How Can A Beginner Get Better At SurfingHow Can A Beginner Get Better At Surfing
How Can A Beginner Get Better At SurfingHanalei Surf School
 
Snel geld lenen
Snel geld lenenSnel geld lenen
Snel geld lenenneck2bike
 
Stripper or Fitness | How to Explain Dancing Pole to Your Kids?
   Stripper or Fitness | How to Explain Dancing Pole to Your Kids?   Stripper or Fitness | How to Explain Dancing Pole to Your Kids?
Stripper or Fitness | How to Explain Dancing Pole to Your Kids?larsondunigan
 
digistore24-Simhadri1234 (4).pdf
digistore24-Simhadri1234 (4).pdfdigistore24-Simhadri1234 (4).pdf
digistore24-Simhadri1234 (4).pdfkummarisimhadri
 
Centre de plongée rawai phuket
Centre de plongée  rawai phuketCentre de plongée  rawai phuket
Centre de plongée rawai phuketflorencebaston
 
Life at Blue for a New Staff Accountant
Life at Blue for a New Staff AccountantLife at Blue for a New Staff Accountant
Life at Blue for a New Staff AccountantBlue & Co., LLC
 
7 life lessons you can learn from golf
7 life lessons you can learn from golf7 life lessons you can learn from golf
7 life lessons you can learn from golfAlthea Mann
 
Northumbria Sport - Guide to Sport - 2015-16
Northumbria Sport  - Guide to Sport - 2015-16Northumbria Sport  - Guide to Sport - 2015-16
Northumbria Sport - Guide to Sport - 2015-16Paul Young
 
Sydney Golf Lesson
Sydney Golf LessonSydney Golf Lesson
Sydney Golf Lessonwallice3
 
What do you need for surfing
What do you need for surfingWhat do you need for surfing
What do you need for surfingcreigsimson
 
What Makes A Group Surf Lesson More Impressive
What Makes A Group Surf Lesson More ImpressiveWhat Makes A Group Surf Lesson More Impressive
What Makes A Group Surf Lesson More ImpressiveLocal Pros Maui
 
An Intern's Life at Blue
An Intern's Life at BlueAn Intern's Life at Blue
An Intern's Life at BlueBlue & Co., LLC
 
North shore health, beauty and sport march 2014
North shore health, beauty and sport   march 2014North shore health, beauty and sport   march 2014
North shore health, beauty and sport march 2014Linku2 North Shore
 

Similar to Repositioning Billabong (20)

Learning the things How to Improve Surfing with Surf and Sun
Learning the things  How to Improve Surfing with Surf and SunLearning the things  How to Improve Surfing with Surf and Sun
Learning the things How to Improve Surfing with Surf and Sun
 
Weight
WeightWeight
Weight
 
Secrets to Become a Pro Surfer from the Experts of Hanalei Beach
Secrets to Become a Pro Surfer from the Experts of Hanalei BeachSecrets to Become a Pro Surfer from the Experts of Hanalei Beach
Secrets to Become a Pro Surfer from the Experts of Hanalei Beach
 
How Can A Beginner Get Better At Surfing
How Can A Beginner Get Better At SurfingHow Can A Beginner Get Better At Surfing
How Can A Beginner Get Better At Surfing
 
Ppt
PptPpt
Ppt
 
Snel geld lenen
Snel geld lenenSnel geld lenen
Snel geld lenen
 
malibu surf lessons
malibu surf lessonsmalibu surf lessons
malibu surf lessons
 
Stripper or Fitness | How to Explain Dancing Pole to Your Kids?
   Stripper or Fitness | How to Explain Dancing Pole to Your Kids?   Stripper or Fitness | How to Explain Dancing Pole to Your Kids?
Stripper or Fitness | How to Explain Dancing Pole to Your Kids?
 
digistore24-Simhadri1234 (4).pdf
digistore24-Simhadri1234 (4).pdfdigistore24-Simhadri1234 (4).pdf
digistore24-Simhadri1234 (4).pdf
 
Centre de plongée rawai phuket
Centre de plongée  rawai phuketCentre de plongée  rawai phuket
Centre de plongée rawai phuket
 
Life at Blue for a New Staff Accountant
Life at Blue for a New Staff AccountantLife at Blue for a New Staff Accountant
Life at Blue for a New Staff Accountant
 
7 life lessons you can learn from golf
7 life lessons you can learn from golf7 life lessons you can learn from golf
7 life lessons you can learn from golf
 
Northumbria Sport - Guide to Sport - 2015-16
Northumbria Sport  - Guide to Sport - 2015-16Northumbria Sport  - Guide to Sport - 2015-16
Northumbria Sport - Guide to Sport - 2015-16
 
Sydney Golf Lesson
Sydney Golf LessonSydney Golf Lesson
Sydney Golf Lesson
 
What do you need for surfing
What do you need for surfingWhat do you need for surfing
What do you need for surfing
 
What Makes A Group Surf Lesson More Impressive
What Makes A Group Surf Lesson More ImpressiveWhat Makes A Group Surf Lesson More Impressive
What Makes A Group Surf Lesson More Impressive
 
An Intern's Life at Blue
An Intern's Life at BlueAn Intern's Life at Blue
An Intern's Life at Blue
 
An Intern's Life at Blue
An Intern's Life at BlueAn Intern's Life at Blue
An Intern's Life at Blue
 
Final Nike Presentation
Final Nike PresentationFinal Nike Presentation
Final Nike Presentation
 
North shore health, beauty and sport march 2014
North shore health, beauty and sport   march 2014North shore health, beauty and sport   march 2014
North shore health, beauty and sport march 2014
 

Recently uploaded

PORTFOLIO 2024 ANASTASIYA KUDINOVA
PORTFOLIO 2024       ANASTASIYA KUDINOVAPORTFOLIO 2024       ANASTASIYA KUDINOVA
PORTFOLIO 2024 ANASTASIYA KUDINOVAAnastasiya Kudinova
 
STITCH: HOW MIGHT WE PROMOTE AN EQUITABLE AND INCLUSIVE URBAN LIFESTYLE PRIOR...
STITCH: HOW MIGHT WE PROMOTE AN EQUITABLE AND INCLUSIVE URBAN LIFESTYLE PRIOR...STITCH: HOW MIGHT WE PROMOTE AN EQUITABLE AND INCLUSIVE URBAN LIFESTYLE PRIOR...
STITCH: HOW MIGHT WE PROMOTE AN EQUITABLE AND INCLUSIVE URBAN LIFESTYLE PRIOR...Pranav Subramanian
 
ALISIA: HOW MIGHT WE ACHIEVE HIGH ENVIRONMENTAL PERFORMANCE WHILE MAINTAINING...
ALISIA: HOW MIGHT WE ACHIEVE HIGH ENVIRONMENTAL PERFORMANCE WHILE MAINTAINING...ALISIA: HOW MIGHT WE ACHIEVE HIGH ENVIRONMENTAL PERFORMANCE WHILE MAINTAINING...
ALISIA: HOW MIGHT WE ACHIEVE HIGH ENVIRONMENTAL PERFORMANCE WHILE MAINTAINING...Pranav Subramanian
 
ArtWaves 2024 - embracing Curves in Modern Homes
ArtWaves 2024 - embracing Curves in Modern HomesArtWaves 2024 - embracing Curves in Modern Homes
ArtWaves 2024 - embracing Curves in Modern HomesVellyslav Petrov
 
ARCHITECTURAL PORTFOLIO CRISTOBAL HERAUD 2024.pdf
ARCHITECTURAL PORTFOLIO CRISTOBAL HERAUD 2024.pdfARCHITECTURAL PORTFOLIO CRISTOBAL HERAUD 2024.pdf
ARCHITECTURAL PORTFOLIO CRISTOBAL HERAUD 2024.pdfCristobalHeraud
 
guest bathroom white and bluesssssssssss
guest bathroom white and bluesssssssssssguest bathroom white and bluesssssssssss
guest bathroom white and bluesssssssssssNadaMohammed714321
 
Map of St. Louis Parks
Map of St. Louis Parks                              Map of St. Louis Parks
Map of St. Louis Parks CharlottePulte
 
Cities Light Up in Solidarity With Ukraine: From Internationally Synchronized...
Cities Light Up in Solidarity With Ukraine: From Internationally Synchronized...Cities Light Up in Solidarity With Ukraine: From Internationally Synchronized...
Cities Light Up in Solidarity With Ukraine: From Internationally Synchronized...Thomas Schielke
 
TIMBRE: HOW MIGHT WE REMEDY MUSIC DESERTS AND FACILITATE GROWTH OF A MUSICAL ...
TIMBRE: HOW MIGHT WE REMEDY MUSIC DESERTS AND FACILITATE GROWTH OF A MUSICAL ...TIMBRE: HOW MIGHT WE REMEDY MUSIC DESERTS AND FACILITATE GROWTH OF A MUSICAL ...
TIMBRE: HOW MIGHT WE REMEDY MUSIC DESERTS AND FACILITATE GROWTH OF A MUSICAL ...Pranav Subramanian
 
Interior Design for Office a cura di RMG Project Studio
Interior Design for Office a cura di RMG Project StudioInterior Design for Office a cura di RMG Project Studio
Interior Design for Office a cura di RMG Project StudioRMG Project Studio
 
Making and Unmaking of Chandigarh - A City of Two Plans2-4-24.ppt
Making and Unmaking of Chandigarh - A City of Two Plans2-4-24.pptMaking and Unmaking of Chandigarh - A City of Two Plans2-4-24.ppt
Making and Unmaking of Chandigarh - A City of Two Plans2-4-24.pptJIT KUMAR GUPTA
 
LIGHTSCAPES: HOW MIGHT WE DESIGN AN INCLUSIVE AND ACCESSIBLE CLASSICAL CONCER...
LIGHTSCAPES: HOW MIGHT WE DESIGN AN INCLUSIVE AND ACCESSIBLE CLASSICAL CONCER...LIGHTSCAPES: HOW MIGHT WE DESIGN AN INCLUSIVE AND ACCESSIBLE CLASSICAL CONCER...
LIGHTSCAPES: HOW MIGHT WE DESIGN AN INCLUSIVE AND ACCESSIBLE CLASSICAL CONCER...Pranav Subramanian
 
Piece by Piece Magazine
Piece by Piece Magazine                      Piece by Piece Magazine
Piece by Piece Magazine CharlottePulte
 
Karim apartment ideas 02 ppppppppppppppp
Karim apartment ideas 02 pppppppppppppppKarim apartment ideas 02 ppppppppppppppp
Karim apartment ideas 02 pppppppppppppppNadaMohammed714321
 
Niintendo Wii Presentation Template.pptx
Niintendo Wii Presentation Template.pptxNiintendo Wii Presentation Template.pptx
Niintendo Wii Presentation Template.pptxKevinYaelJimnezSanti
 
FW25-26 Knit Cut & Sew Trend Book Peclers Paris
FW25-26 Knit Cut & Sew Trend Book Peclers ParisFW25-26 Knit Cut & Sew Trend Book Peclers Paris
FW25-26 Knit Cut & Sew Trend Book Peclers ParisPeclers Paris
 
Karim apartment ideas 01 ppppppppppppppp
Karim apartment ideas 01 pppppppppppppppKarim apartment ideas 01 ppppppppppppppp
Karim apartment ideas 01 pppppppppppppppNadaMohammed714321
 
How Apple strives for the perfect sky and revives cities
How Apple strives for the perfect sky and revives citiesHow Apple strives for the perfect sky and revives cities
How Apple strives for the perfect sky and revives citiesThomas Schielke
 
simpson-lee_house_dt20ajshsjsjsjsjj15.pdf
simpson-lee_house_dt20ajshsjsjsjsjj15.pdfsimpson-lee_house_dt20ajshsjsjsjsjj15.pdf
simpson-lee_house_dt20ajshsjsjsjsjj15.pdfLucyBonelli
 
PORTFOLIO 2024_ANASTASIYA KUDINOVA / EXTENDED VERSION
PORTFOLIO 2024_ANASTASIYA KUDINOVA / EXTENDED VERSIONPORTFOLIO 2024_ANASTASIYA KUDINOVA / EXTENDED VERSION
PORTFOLIO 2024_ANASTASIYA KUDINOVA / EXTENDED VERSIONAnastasiya Kudinova
 

Recently uploaded (20)

PORTFOLIO 2024 ANASTASIYA KUDINOVA
PORTFOLIO 2024       ANASTASIYA KUDINOVAPORTFOLIO 2024       ANASTASIYA KUDINOVA
PORTFOLIO 2024 ANASTASIYA KUDINOVA
 
STITCH: HOW MIGHT WE PROMOTE AN EQUITABLE AND INCLUSIVE URBAN LIFESTYLE PRIOR...
STITCH: HOW MIGHT WE PROMOTE AN EQUITABLE AND INCLUSIVE URBAN LIFESTYLE PRIOR...STITCH: HOW MIGHT WE PROMOTE AN EQUITABLE AND INCLUSIVE URBAN LIFESTYLE PRIOR...
STITCH: HOW MIGHT WE PROMOTE AN EQUITABLE AND INCLUSIVE URBAN LIFESTYLE PRIOR...
 
ALISIA: HOW MIGHT WE ACHIEVE HIGH ENVIRONMENTAL PERFORMANCE WHILE MAINTAINING...
ALISIA: HOW MIGHT WE ACHIEVE HIGH ENVIRONMENTAL PERFORMANCE WHILE MAINTAINING...ALISIA: HOW MIGHT WE ACHIEVE HIGH ENVIRONMENTAL PERFORMANCE WHILE MAINTAINING...
ALISIA: HOW MIGHT WE ACHIEVE HIGH ENVIRONMENTAL PERFORMANCE WHILE MAINTAINING...
 
ArtWaves 2024 - embracing Curves in Modern Homes
ArtWaves 2024 - embracing Curves in Modern HomesArtWaves 2024 - embracing Curves in Modern Homes
ArtWaves 2024 - embracing Curves in Modern Homes
 
ARCHITECTURAL PORTFOLIO CRISTOBAL HERAUD 2024.pdf
ARCHITECTURAL PORTFOLIO CRISTOBAL HERAUD 2024.pdfARCHITECTURAL PORTFOLIO CRISTOBAL HERAUD 2024.pdf
ARCHITECTURAL PORTFOLIO CRISTOBAL HERAUD 2024.pdf
 
guest bathroom white and bluesssssssssss
guest bathroom white and bluesssssssssssguest bathroom white and bluesssssssssss
guest bathroom white and bluesssssssssss
 
Map of St. Louis Parks
Map of St. Louis Parks                              Map of St. Louis Parks
Map of St. Louis Parks
 
Cities Light Up in Solidarity With Ukraine: From Internationally Synchronized...
Cities Light Up in Solidarity With Ukraine: From Internationally Synchronized...Cities Light Up in Solidarity With Ukraine: From Internationally Synchronized...
Cities Light Up in Solidarity With Ukraine: From Internationally Synchronized...
 
TIMBRE: HOW MIGHT WE REMEDY MUSIC DESERTS AND FACILITATE GROWTH OF A MUSICAL ...
TIMBRE: HOW MIGHT WE REMEDY MUSIC DESERTS AND FACILITATE GROWTH OF A MUSICAL ...TIMBRE: HOW MIGHT WE REMEDY MUSIC DESERTS AND FACILITATE GROWTH OF A MUSICAL ...
TIMBRE: HOW MIGHT WE REMEDY MUSIC DESERTS AND FACILITATE GROWTH OF A MUSICAL ...
 
Interior Design for Office a cura di RMG Project Studio
Interior Design for Office a cura di RMG Project StudioInterior Design for Office a cura di RMG Project Studio
Interior Design for Office a cura di RMG Project Studio
 
Making and Unmaking of Chandigarh - A City of Two Plans2-4-24.ppt
Making and Unmaking of Chandigarh - A City of Two Plans2-4-24.pptMaking and Unmaking of Chandigarh - A City of Two Plans2-4-24.ppt
Making and Unmaking of Chandigarh - A City of Two Plans2-4-24.ppt
 
LIGHTSCAPES: HOW MIGHT WE DESIGN AN INCLUSIVE AND ACCESSIBLE CLASSICAL CONCER...
LIGHTSCAPES: HOW MIGHT WE DESIGN AN INCLUSIVE AND ACCESSIBLE CLASSICAL CONCER...LIGHTSCAPES: HOW MIGHT WE DESIGN AN INCLUSIVE AND ACCESSIBLE CLASSICAL CONCER...
LIGHTSCAPES: HOW MIGHT WE DESIGN AN INCLUSIVE AND ACCESSIBLE CLASSICAL CONCER...
 
Piece by Piece Magazine
Piece by Piece Magazine                      Piece by Piece Magazine
Piece by Piece Magazine
 
Karim apartment ideas 02 ppppppppppppppp
Karim apartment ideas 02 pppppppppppppppKarim apartment ideas 02 ppppppppppppppp
Karim apartment ideas 02 ppppppppppppppp
 
Niintendo Wii Presentation Template.pptx
Niintendo Wii Presentation Template.pptxNiintendo Wii Presentation Template.pptx
Niintendo Wii Presentation Template.pptx
 
FW25-26 Knit Cut & Sew Trend Book Peclers Paris
FW25-26 Knit Cut & Sew Trend Book Peclers ParisFW25-26 Knit Cut & Sew Trend Book Peclers Paris
FW25-26 Knit Cut & Sew Trend Book Peclers Paris
 
Karim apartment ideas 01 ppppppppppppppp
Karim apartment ideas 01 pppppppppppppppKarim apartment ideas 01 ppppppppppppppp
Karim apartment ideas 01 ppppppppppppppp
 
How Apple strives for the perfect sky and revives cities
How Apple strives for the perfect sky and revives citiesHow Apple strives for the perfect sky and revives cities
How Apple strives for the perfect sky and revives cities
 
simpson-lee_house_dt20ajshsjsjsjsjj15.pdf
simpson-lee_house_dt20ajshsjsjsjsjj15.pdfsimpson-lee_house_dt20ajshsjsjsjsjj15.pdf
simpson-lee_house_dt20ajshsjsjsjsjj15.pdf
 
PORTFOLIO 2024_ANASTASIYA KUDINOVA / EXTENDED VERSION
PORTFOLIO 2024_ANASTASIYA KUDINOVA / EXTENDED VERSIONPORTFOLIO 2024_ANASTASIYA KUDINOVA / EXTENDED VERSION
PORTFOLIO 2024_ANASTASIYA KUDINOVA / EXTENDED VERSION
 

Repositioning Billabong

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. Sports-oriented & tecnhical gear Wide Market Niche Narrow Market Niche Clothing wear
  • 18. Sports-oriented & tecnhical gear Inexpensive Expensive Clothing wear
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37. First steps are always the biggest. Don’t get intimidated by the waves and just have a go against the currents.Kickstart yourself to being fit and having an active lifestyle. Join our ACTIVATE program at BILLABONG’S Surf School. It’s not about joining to become a surfer pro, it’s just taking fitness to a new level. Surfing doesn’t have to be a sport, it can be your work out too. Hit the waves with us or find us at a beach near you. #ACTIVATE WWW.ACTIVATEBILLABONG.AU BY BILLABONG
  • 38. First steps are always the biggest. Don’t get intimidated by the waves and just have a go against the currents.Kickstart yourself to being fit and having an active lifestyle. Join our ACTIVATE program at BILLABONG’S Surf School. It’s not about joining to become a surfer pro, it’s just taking fitness to a new level. Surfing doesn’t have to be a sport, it can be your work out too. Hit the waves with us or find us at a beach near you. KEEP MOVING. #ACTIVATE WWW.ACTIVATEBILLABONG.AU BY BILLABONG
  • 39. First steps are always the biggest. Don’t get intimidated by the waves and just have a go against the currents.Kickstart yourself to being fit and having an active lifestyle. Join our ACTIVATE program at BILLABONG’S Surf School. It’s not about joining to become a surfer pro, it’s just taking fitness to a new level. Surfing doesn’t have to be a sport, it can be your work out too. Hit the waves with us or find us at a beach near you. KEEP MOVING. #ACTIVATE WWW.ACTIVATEBILLABONG.AU BY BILLABONG
  • 40. THE NEW SURFING EXPERIENCE BY BILLABONG
  • 42. THE NEW SURFING EXPERIENCE BY HOME SEE THE LATEST RUNS: ABOUT US PROGRAM SCHEDULE RUNS TRAINERS LOCATIONS SPONSORS & EVENTS NOVEMBER 15, 2013 NOVEMBER 8, 2013
  • 43. THE NEW SURFING EXPERIENCE BY HOME THE THE SURFING EXPERIENCE SEE NEWLATEST RUNS: ABOUT US PROGRAM SCHEDULE RUNS Surfing is Billabong’s passion and expertise. We want to share what we love to do with you What inspired us? We found that 75% of people in Australia live within 1 hour distance from a beach and found that less 20-30% would surf. We asked why people didn’t want to surf ... it wasn’t that they didn’t want to, they were just TRAINERS LOCATIONS SPONSORS & EVENTS intimidated to. NOVEMBER 15, 2013 identified as an extreme sport which is 50% true unless you want it to be. NOVEMBER 8, 2013 Surfing is With ACTI ACTIVATE we wanted to give you another option, that surfing doesn’t have to be JUST a sport, it could be your workout to. It’s a weekly, biweekly thing if you want it as long as you’re up for committing to it. We’re not up for training professionals and we definitely could, too. We’re here to encourage people to get ACTIVE and FIT in a better, engaging way with surfing.
  • 44. THE NEW SURFING EXPERIENCE BY HOME THE THE SURFING EXPERIENCE SEE NEWLATEST RUNS: ABOUT US PROGRAM SCHEDULE RUNS Surfing is identified as an extreme sport which is 50% true unless you want it to be. With ACTIVATE we wanted to give you another option, that surfing doesn’t have to be JUST a sport, it could be your workout to. It’s a weekly, biweekly thing if you want it as long as you’re up for committing to it. TRAINERS We’re not up for training professionals and we definitely could, too. We’re here to encourage LOCATIONS SPONSORS & EVENTS NOVEMBER 15, 2013 get ACTIVE and FIT in a better, engaging way with 2013 NOVEMBER 8, surfing. people to Every workout is approximately 350-500 CALORIES burned per session for 75 minutes.
  • 45. THE NEW SURFING EXPERIENCE BY HOME SEE THE LATESTYOUR SCHEDULE WE’LL FIT INTO RUNS: ABOUT US PROGRAM SESSIONS 8:00am - 9:15am 2:00pm - 3:15pm 4:00pm - 5:15pm THURSDAY 8:00am - 9:15am 11:00am - 12:15pm 4:00pm - 5:15pm SATURDAY SCHEDULE RUNS TUESDAY 7:00am - 8:15am 10:00am - 11:15pm 11:30am - 12:45pm TRAINERS LOCATIONS SPONSORS & EVENTS 2:00pm - 3:15pm 3:00pm - 5:00pm NOVEMBER 15, 2013 NOVEMBER 8, 2013 We have different instructors for certain sessions - for inquiries please call us or e-mail us at: (613) 9635 5939 131 | inquiries@activatebillabong.com
  • 46. THE NEW SURFING EXPERIENCE BY HOME SEE THE LATEST RUNS: ABOUT US PROGRAM SCHEDULE RUNS TRAINERS LOCATIONS SPONSORS & EVENTS NOVEMBER 15, 2013 NOVEMBER 8, 2013 FIND US AT A BEACH NEAR YOU Find at the following beaches or call us for any smaller runs near you: (613) 9635 5939 131 | inquiries@activatebillabong.com
  • 47. THE NEW SURFING EXPERIENCE BY HOME WHAT’S LATEST RUNS: SEE THE YOUR ACTIVATE JOURNEY? ABOUT US PROGRAM SCHEDULE RUNS TRAINERS LOCATIONS SPONSORS & EVENTS NOVEMBER 15, 2013 NOVEMBER 8, 2013