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Do Well and Do Good
- 1. LAURA TENISON MBE Founder & Managing Director Do Well and Do Good Morality Pays Dividends.
- 2. 2011 42 stores - plans for 12 p.a. Year 15 Credit crunch! Support from loyal Year 10 suppliers pays of. Need more space every 2 years. Buy a building and develop land. Year 4 Year 12 Company finally Start opening stores turns a profit. -organic roll out Year 8 Diversify too much– Year 1 then return to core Turnover increase brand values. 5 fold – huge lack of supplies!
- 3. Good Values = Good Business Instead of driving flashy cars we invest in new stores and retain the original features. We try to educate our customers in the value of our environmental and ethical pursuits without making it a marketing ploy. We engage our teams in understanding the business ethics and reward through profit share schemes. We encourage the idea of philanthropy across the company and will offer work placements on environment projects.
- 4. 100% of donations go straight to helping those in need. This is a great charity to support!
- 5. Most responsible corporations are taking environmental sustainability seriously. It is time to realize that a sensible environmental policy is not a political belief or a vanity project… it’s just common sense and can save your business costly overheads. As the MD of JoJo, cycling and using the train I save 9.4 tonnes of Co2 p/a. And about £40Kp/a. But… in a democracy we can’t expect everyone to jump on a bike.
- 6. To remain a viable, growing business we need to make sensible compromises… • Our customers want to use disposable nappies -- We don’t sell them but when we offered alternatives, they were not popular… So we try to support and promote nappy recycling scheme. • Our customers want to buy baby products made of plastic, so we try to offset the emissions with our recycled baby and childrens’ fashion. • Our customers want disposable hygiene products such as potties, so we offer one from Becothings; a company that makes items made from bamboo and rice husks.
- 8. IN MY OPINION… TO SUCCEED IN BUSINESS YOU WILL NEED: 1. To lead by example. 2. A ‘can do’ attitude, try to multi-task and attempt everything. 3. The ability to delegate within a ‘blame-free’ culture. 4. To keep your teams productive and motivated. 5. To be imaginative in all areas; design, marketing, social clubs. 6. To employ the right individuals and be extremely lucky!
- 9. “I owe my success to having listened respectfully to the very best advice, and then going away and doing the exact opposite.” G.K. Chesterton