1. Executive Profile
Skill Highlights
Core Accomplishments
ADRIAN JACOBS
115 E. 11th St, Lawrence, KS 66044 | C: 785-393-5798 | adrianjacobs1313@gmail.com
A natural innovator and problem solver with 12+ years of digital expertise. A wide range of
professional experiences has given me a versatility not found in many candidates.
An inspiring leader, an excellent communicator and thrives managing multiple projects at once.
Oversaw digital ad trafficking impressions using Ad Juggler and Google DFP. Responsible for
growing Google Ad Sense and remnant advertising revenue from $2,000/mo to over
$11,000/mo.
Developed and managed the web presence for over 20 corporate and client websites,
including mobile and App versions.
Managed and oversaw multiple Facebook and Twitter business accounts and oversaw
scheduling of all posts using Buffer, Sprout, Tweetdeck and others.
Managed E-Mail Marketing and all company Databases.
Produced sales flyers, marketing assets, promotional videos and other materials for both
house and client promotions.
Analysed web traffic and social media growth.
Tested and troubleshoot all digital assets including websites, contests, digital ads and mobile
apps.
Management
Email Marketing
Website User Interface
Digital Agency Services
Social Media Strategy
Contests
Marketing / PR
Event Planning
Budgeting
Digital Ad Trafficking
Analytics
Coaching / Training
Recognized for Outstanding Political Advertising Campaign by the Newspaper Association of
America.
Increased web traffic, social media followers and likes, contest participation and data
collection.
Produced and implemented 100's of successful corporate and client promotions across a
diverse range of properties and campaigns.
Managed over 50 successful events including Best of Lawrence, KU Sports Power and Light,
Sidewalk Sale, Town Talk Live, Client Forums and Workshops and many more.
Google certified. Excel and Microsoft Office certified.
Awarded Company Honors of Excellence as chairperson of Community Connection Council.
2. Professional Experience
Education
References - Adrian Jacobs
Integral part of developing and launching topical websites LawrenceMarketplace.com,
LawrenceDeals.com, Lawrence.com, WellCommons.com, Cars.Lawrence.com,
Apartments.Lawrence.com, Jobs.Lawrence.com and others.
Board member, manager and chair of various organisations such as the Academic All Stars,
Lawrence Nerd Nite, Social Media Club, Draw the Line Coalition, United Way, Kids Voting,
and previous chairperson of the Douglas County Spelling Bee
Mar 2004 to Aug 2016Senior Digital Operations and Communications Manager
The World Company － Lawrence, KS
Lawrence Journal-World, KUSports.com, Lawrence.com, WellCommons, Best of Lawrence,
Shawnee Dispatch and other community properties.
Jul 2003 to Mar 2004Administrator
Haase & Long Financial － Lawrence, KS
Apr 2000 to Jun 2003Teller Supervisor
US Bank － Lawrence, KS
Oct 1998 to Apr 2000Website Technical Support
Pearson Government Services － Lawrence, KS
University of Kansas - Lawrence, KS
Art History / Theater / Political Science Bachelor of Arts
Tony Berg President and Publisher at the Kansas City Star
816-234-4076 tonyberg1566@hotmail.com
Bill Fowle Digital Operations Director at the World Company
913-669-2491 billfowle@gmail.com
Leslie Soden Vice Mayor, City of Lawrence, KS
913-890-3647 leslie@lesliesoden.com, lsoden@lawrenceks.org
Dan Simons President Electronics Division at the World Company
785-865-2338 dsimons@ljworld.com
Dolph Simons III President Newspaper Division at the World Company
785-749-3830 simonsIII@ljworld.com
Kelly Calvert Director of HR at the World Company
785-423-0679 kcalvert@sunflower.com
Alice Brewer Jayhawk IMG Sports Marketing at IMG College
785-312-7555 ambrewer70@gmail.com
3. Curriculum Vitae - Adrian Jacobs
Sara Weaver Sales Leader at Gannet Publications
760-218-5890 sarabethweaver@gmail.com
Events
Directed or assisted with events and event planning. Notable examples include:
#QR1863 Historic live Twitter reenactment
Kansas City Zoo Pints and Penguins / Nikita Polar Bear
Academic All Stars 2012-2015
Lawrence GiveBack Community Recognition Events
Best of Lawrence 2013, 2014, 2015, 2016
Leavenworth County Fair
Culver's Grand Opening
Municipal Airport Anniversary Celebration
Dillon's Grand Reopening
Old Shawnee Days
Douglas County Spelling Bee chairperson
Free Coffee Day
Town Talk Live
Power and Light Big XII Tournament
PiKAWchu Showdown – City of Lawrence vs City of Topeka
Job Fairs
Sidewalk Sale 2006-2016
Kids Voting
Transformations 2013 (promotions/live tweeting)
Promotions
Primary administrator for a variety of different contests and contest formats. Directed or assisted in
the conceptualization, design, promotion and implementation for contests including:
Best Light Display
Father's Day
New Year Makeover
Best of Kansas Basketball
First Freeze
No Shave November
Best of Lawrence 2012-2016
Golf
Oscar Picks
Best of Shawnee 2013-2015
Grand Lawrencian Design
Pet Idol
Cars.Lawrence.com giveaways
Henry T's College Hoops
4. Photos with Santa
Carved Pumpkin contest
Eddie Money
Pigskin Picks football contests
Cookie Recipe contests
Fall Home Décor
Price is Right Live
Crave Lunch
Holiday Shopping
Sesame Street Live
DCCCA / Draw the Line video contests
k.d. Lang fan contest
Sporting KC opening day giveaway
Downtown Lawrence Shopping Spree
Kansas Relays
Steamboat Springs Chamber of Commerce
Vacation giveaways
Dream Prom
KUsports Bracket Challenge 2007-2016
Surveys and Polls
Wedding Giveaways
Fall Home Décor
Mom & Me
Zombie Walk Survival Video
Secrets of Getting Hired series
Dinner and a Movie video contest
