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The Power  of Free To Play
Adrian Crook [email_address] www.FreeToPlay.biz
“ Free” In the Real World
Free To Poop No cost to public or taxpayers Providers recover costs/profit via ads on exterior
Free To Rock Download only launch Free / Name Your Price 40% conversion $3M revenue Still debuted at #1
Free To Fly Nearly free, 5€ flights across Europe Airline derives revenue from cargo, incidentals, etc
Back to games…
What is Free To Play? ,[object Object],[object Object],[object Object],[object Object],[object Object]
KartRider 160M users world-wide
Runescape $60M annual revenue
Webkinz 7M unique users per month 340% growth in 1 year
Club Penguin Bought by Disney for $700M
All Eyes On Free The Battle for Attention NPD: 91% of kids PC Online gaming = f2p
Current F2P Revenue Models
Virtual Item Sales ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Merchandise ,[object Object],[object Object],[object Object],[object Object],[object Object]
Information Sale ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Other Revenue Models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],More on www.freetoplay.biz
Looking Forward…
F2P Design Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
F2P Growth Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
F2P Growth Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
F2P Trends & Opps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Adrian Crook [email_address] www.FreeToPlay.biz

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The Power of Free-To-Play

Editor's Notes

  1. Hello and welcome to the talk I gave at GDC 2008 on Mon Feb 18 at 2 pm at the worlds in motion summit entitled The Power of Free to Play. That’s a very Anthony Robbins-esque title, I’m not very much of an Anthony Robbins-esque speaker, but I’ll do my best.