How cutting-edge email design can achieve outstanding results
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Email design base camp presented by: Victoria Harvey, Direct Marketing Executive Air Charter Services Rob Pellow, Head of Digital Design, Adestra Dave Holland, European Regional Director, Liveclicker
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How cutting-edge email design can achieve outstanding results
- 1. #emailsummit Air Charter Service Cutting-edge email design
- 2. Rob Pellow is Head of Digital Design at Adestra. As well as being 90% beard he has over 15 years of experience working with global brands from both client and agency perspectives. Before joining Adestra in 2014 he was working in Chicago running the digital production for Dyson US. He is passionate about creating exciting and innovative solutions and helping clients rise above the noise of the busy inbox.
- 3. To design user interaction is to present a challenge to the user; one they can either accept or decline. Our job as designers is to make it easy to accept.
- 4. Email Summit 2015 Agenda • Email design thoughts • About Air Charter Services • The Challenge • How we did it • What we learnt • What’s next? • Real Time Email • Q&A
- 5. Email Summit 2015 Email design Just pretty pictures?
- 6. Email Summit 2015 Emails with images Page 6
- 7. Email Summit 2015 Emails with images Page 7
- 8. Rebecca is an experienced marketing professional with over 15 years in the industry. She has a wealth of experience in B2B and B2C marketing working on integrated campaigns for global organisations. Rebecca joined Air Charter Service 4 years ago. She and her team deliver integrated marketing campaigns which engage with their target audience and produce results for their global sales team.
- 9. Email Summit 2015 Air Charter Service Our History PRIVATE CHARTER & HELICOPTERS CARGO CHARTERS GROUP CHARTERS
- 10. Email Summit 2015 Air Charter Service Today Aircraft SalesOn-Board Courier Emergency Response
- 11. Email Summit 2015 The Challenge • To provide an integrated approach adding to the in- house team at ACS • To analyse the e-communications and provide consultancy on how to improve for future campaigns • To innovate ACS’s e-communications
- 12. Email Summit 2015 Objectives • Increase the quality of ACS email campaigns inline with our online marketing tools • Increase the click through rates to show an improved level of customer engagement • Enhance our e-comms with technology and Adestra’s expertise • Produce reports on user activity including physical replies to all email communications • Reduce internal resource time and remove the need for dated manual processes • Provide a global platform for ACS marketers to access and deploy with varying levels of approvals
- 13. Email Summit 2015 Solution Overview • Make use of the new websites palette and common elements – Header, footer, full width colours, buttons etc. • Move CTA’s higher up and the phone number down to increase clicks vs calls. • Consider onward journey – if users are clicking, make it easy!
- 15. Email Summit 2015 Solution - desktop
- 16. Email Summit 2015 Solution - mobile
- 17. Email Summit 2015 Solution – onward journey
- 18. Email Summit 2015 Results • A streamlined process for email creation • Consistency across global divisions and teams • More agile to advantage of external events and opportunities
- 19. “The new designs and functionality have dramatically improved the look and feel of our emails. We have moved on leaps and bounds from where we used to be.” CEO, Air Charter Service
- 20. Email Summit 2015 What’s Next? Integrated customer experience across channels
- 21. #aes15 Q&A
- 22. Thank you #aes15 For more information please contact us: +44 (0)1865 24 24 24 or email moreinfo@adestra.com
Editor's Notes
- Welcome to Email design session. We are going to talk about the benefits of using great design, what it is and what it isn’t. Interactive session – we are here to answer any questions, have discussions and help spot opportunities for engagement. Will focus on a project we did with ACS that used innovative functionality and great UX design to help elevate their digital proposition within email.
- They look great! Brand is well represented Makes the email easy to build – more robust as not reliant on fiddly coding. They get included in lists of great looking emails!
- Browser tab 1 Content is the MOST important thing – not pictures. Images, animations etc are all to support and grab attention.
- Need better photo…
- Founded in 1990 by our current chairman Chris Leach. The company was created in the basement of his home and began with cargo charters Due to his success he then expanded into the passenger arena and that is why we have the 3 key service divisions today.
- Celebrating 25 years of business A leading name in aircraft-chartering Worldwide expansion includes offices across every continent and over 300 aviation experts. New service offerings which bolt onto the key service divisions Marketing has grown from UK only team to global now incorporating teams for Online, Direct Marketing, Events & PR
- Browser tab 2
- Browser tab 3
- “Email is key to the future success of direct marketing for ACS. The new email solutions ensure consistency of brand, have streamlined the way we work and enable us to track performance. Critically, this project has set the groundwork that will allow us to move forward with our plans for an integrated customer experience across online channels. This is not something we were in a position to do 6 months ago.” Rebecca Smith, Marketing Manager, Air Charter Services