2. Values
Highly effective stimulation of end-users
Broad range coverage of students
Permanent influence during studies
Necessity for student + performance for customer
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3. Technology
Promotional product - A5 blank pages for notes, placed in transparent
plastic boxes.
Lockable boxes are placed in the most passable places of the
university.
Through a special cell students can easily retrieve at a time from 1 to 5
sheets.
Ads is placed on each side of the sheet (10% ).
During recordings, ads will be constantly in sight of the student.
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4. Benefits
90% sheets used throughout the day
400 sheets voluntarily retrieved daily
3 lessons of attracting attention
4 hours of a constant stimulation
90% kept till next day
60% kept till next week
30% kept till next semester
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5. Comparison
FreeListAds Ordinary leaflets
• Advertising accompanies • Advertising is being
useful product imposed and causes
• 90% used throughout the denial
day • 90% goes to waste
• 4 hours • 10 seconds to get
of unobtrusive stimulation acquainted
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