3. How to Communicate Your Personal Value to
Prospective Employers
There is a stunning correlation between value proposition and
sales prospecting.
● Zig Ziglar identified three steps the sales professional should take in
closing a sale. These are:
1. Needs analysis: Using probing questions to identify the
wants/imbalances and needs of the prospect.
2. Needs awareness: Making the prospect aware that there are some
imbalances and consequently needs in his life that needed attention
3. Needs solution: Offering the benefits inherent in the product or
service to proffer solution to a prospect’s problems and needs.
4. How to Communicate Your Personal Value to
Prospective Employers
Just like closing the sale, value proposition is all about offering
solutions to a prospective employer’s problems and needs. You
need to act like the professional salesman to achieve your aims.
● First, you will have to research and probe to identify the imbalances
and needs of the prospective employer.
● Secondly, you will make the employer aware of the imbalances and
needs like the young man in the story above.
● Lastly, you will have to offer your benefits you possess (values) as the
solution to the imbalances/problems and needs you have identified.
6. How to Communicate Your Personal Value to
Prospective Employers
How do you then communicate your value to a prospective
employer?
● Identify your prospective employer: This is very critical in value
proposition. You should then ask yourself the following questions:
Who are my potential employers and what do they do and needs?
What problems do they face and will want to be solved?
What improvements do they want in their organization and their
service?
What do they value as an organization?
To proffer answers to these questions require your conducting some
research on your preferred employer.
7. How to Communicate Your Personal Value to
Prospective Employers
●
Know everything there is to know about your value: The next
step is conducting a personal audit on yourself with a view to
knowing about your skills, attributes and determining how you can
use these to the benefit of your prospective employer.
● Identifying your competition: You need to identify who and what
your competitions are likely to be. To do this, you think in the
perspective of a potential employer by trying to find out how your
service will create more value for the employer than other competing
job seekers.
8. How to Communicate Your Personal Value to
Prospective Employers
● Couching a Unique Selling Proposition (USP) to be
communicated to the employer:
Here you try matching your identified strengths with the demands of
the prospective employer and providing the required evidences to go
with it. By doing this, you are making the prospective ask the vital
question why you should be considered over your competition.
9. How to Communicate Your Personal Value to
Prospective Employers
To communicate your value effectively to prospective employers you
have to think and act like the professional salesman. By doing so, you
will make your job search more effective and consequently make a
success of it. You will become a brand that is sought after rather than job
searching. By effective value proposition, employ-ability becomes faster.
Think about this.
10. How to Communicate Your Personal Value to
Prospective Employers
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