2. The GEAR Group
Overview of the Group & Our USP
Our Sponsors
Key Management
Why Outsource MHE Operations To Us?
Our Strengths and Select Client List & Product Range
Overview of the Group & Our USP
Our Sponsors
Key Management
Why Outsource MHE Operations To Us?
Our Strengths and Select Client List & Product Range
3. Overview of the Group & Our USP
India’s Largest MHE Distributor & Services Provider
4. Established In 2007, the Company is India’s Leading Independent Equipment Services Provider
SERVICE OFFERINGS
Provides distribution platform to international
equipment manufacturers
Multiple and exclusive distribution tie ups for
good quality, hi tech equipments
Leverages on pan India presence and
relationships of the rental business
Trading in equipment, parts and consumables
Inventory lite trading model, low working capital
investment
Offers integrated material handling solutions
including equipment rental, operators, repairs
and maintenance, fleet management etc.
Focus on premium, high quality equipments
Catering to diversified blue chip
manufacturing and warehousing companies
Leading MHE rental player with Pan India
footprint
Rental of Material Handling EquipmentRental of Material Handling Equipment Equipment DistributionEquipment Distribution
Overview of the GEAR GROUP
Provides distribution platform to international
equipment manufacturers
Multiple and exclusive distribution tie ups for
good quality, hi tech equipments
Leverages on pan India presence and
relationships of the rental business
Trading in equipment, parts and consumables
Inventory lite trading model, low working capital
investment
Offers integrated material handling solutions
including equipment rental, operators, repairs
and maintenance, fleet management etc.
Focus on premium, high quality equipments
Catering to diversified blue chip
manufacturing and warehousing companies
Leading MHE rental player with Pan India
footprint
GEAR : Gemini Equipment And Rentals Pvt. Ltd EQUIPWELL : BC Equipment Trading Company Pvt ltd
5. Our Network – Pan India Presence
Availability of trained, skilled operators
Intensive fleet maintenance and up gradation programme to ensure minimal
downtime
Ability to tailor-make operating lease packages to suit your requirements
Our USP
Our Network – Pan India Presence
Availability of trained, skilled operators
Intensive fleet maintenance and up gradation programme to ensure minimal
downtime
Ability to tailor-make operating lease packages to suit your requirements
6. Our USP
PAN INDIA PRESENCE
The Group is headquartered at Mumbai and
has regional offices in Ahmedabad, Bangalore
Bhubaneshwar, Chennai, Delhi, Secunderabad
and yards in Nagpur and Taloja
To service the repairs and maintenance needs
of customers, Group uses the ‘hub and spoke’
model, wherein the regional hubs will feed
spares and maintenance teams to client sites
on ‘as needed’ basis
Besides its network of regional offices, Group
has support of a network of over 150 site
offices where qualified and well equipped after
sales support teams are based.
This pan-India network of sales, operations
team and engineers work seamlessly to ensure
greater volume of unit sales and timely service
of customer needs. Spare parts stocks are
maintained at both site offices and regional
offices to ensure minimal customer down time
for want of parts
PAN INDIA PRESENCE
The Group is headquartered at Mumbai and
has regional offices in Ahmedabad, Bangalore
Bhubaneshwar, Chennai, Delhi, Secunderabad
and yards in Nagpur and Taloja
To service the repairs and maintenance needs
of customers, Group uses the ‘hub and spoke’
model, wherein the regional hubs will feed
spares and maintenance teams to client sites
on ‘as needed’ basis
Besides its network of regional offices, Group
has support of a network of over 150 site
offices where qualified and well equipped after
sales support teams are based.
This pan-India network of sales, operations
team and engineers work seamlessly to ensure
greater volume of unit sales and timely service
of customer needs. Spare parts stocks are
maintained at both site offices and regional
offices to ensure minimal customer down time
for want of parts
7. Availability Of Trained, Skilled Operators
Training and Safety
Being MNC owned by pedigree, GEAR is has strong focus on safety and training of its
operators.
All our operators are well trained with many years of experience in handling and
operating forklifts and other MHE
Each operator that joins GEAR undergoes an extensive classroom as well work shop
training on safety issues around the relevant machine operation
As skilled, trained operators form an integral part of its growth strategy, GEAR is
looking to foray into setting up a training facility for operators and mechanics to ensure
that it does not suffer human resource issues as an impediment to growth
Our USP
Availability Of Trained, Skilled Operators
Training and Safety
Being MNC owned by pedigree, GEAR is has strong focus on safety and training of its
operators.
All our operators are well trained with many years of experience in handling and
operating forklifts and other MHE
Each operator that joins GEAR undergoes an extensive classroom as well work shop
training on safety issues around the relevant machine operation
As skilled, trained operators form an integral part of its growth strategy, GEAR is
looking to foray into setting up a training facility for operators and mechanics to ensure
that it does not suffer human resource issues as an impediment to growth
8. Intensive Fleet Maintenance
We have experienced maintenance personnel in every zone within the organization,
covering the entire country
We plan and maintain inventory of filters and lubricants for our equipment at every
zone
We have the strength to establish maintenance crew exclusively on a site if population
of equipment is more than 10 Nos
Our team is available 24 x 7 to attend to equipment as and when required
We can recommend equipment based on receipt of application details from our
respective clients
We have an ERP which assist us in the maintenance by generating automated report of
servicing due etc.
Our USP
Intensive Fleet Maintenance
We have experienced maintenance personnel in every zone within the organization,
covering the entire country
We plan and maintain inventory of filters and lubricants for our equipment at every
zone
We have the strength to establish maintenance crew exclusively on a site if population
of equipment is more than 10 Nos
Our team is available 24 x 7 to attend to equipment as and when required
We can recommend equipment based on receipt of application details from our
respective clients
We have an ERP which assist us in the maintenance by generating automated report of
servicing due etc.
9. Tailor-made operating lease packages
GEAR offers customized equipment rental packages to suit the requirement of the
customers
Depending on the clients requirement, we can provide equipment on a dry lease basis
(without operating crew and maintenance), however we would prefer to provide a
complete package and ensure that the equipment is operated and maintained by our
well trained manpower
On a case to case basis, we can provide a lease and sale back arrangement, where the
customer would have an option to buy the equipment after the expiry of the initial term
of the contract. In this case the advantage to the customer would be that they can
monitor the performance of the equipment during the rental contract period and then
decide if they should buy the equipment.
Our USP
Tailor-made operating lease packages
GEAR offers customized equipment rental packages to suit the requirement of the
customers
Depending on the clients requirement, we can provide equipment on a dry lease basis
(without operating crew and maintenance), however we would prefer to provide a
complete package and ensure that the equipment is operated and maintained by our
well trained manpower
On a case to case basis, we can provide a lease and sale back arrangement, where the
customer would have an option to buy the equipment after the expiry of the initial term
of the contract. In this case the advantage to the customer would be that they can
monitor the performance of the equipment during the rental contract period and then
decide if they should buy the equipment.
11. • Berggruen Holdings manages in excess of US$ 2 billion of net equity and has 8
investment offices globally. In the aggregate the firm’s private equity portfolio
represents businesses that currently have US$ 5 billion in revenue and in excess of 250
million dollars EBITDA. In India, it invests between US$ 20 – 100 million in start up
ventures, private equity, secondary market and real estate. Berggruen has committed
US$ 300 million and has already invested US$ 200 million in India. Its India portfolio
consists of real estate holdings and besides GEAR, investments in the following
businesses:
• Berggruen Car Rentals was incorporated in April 2007 to provide services in car
rental and staff transportation. The Company offers Chauffeur Drive and Self
Drive facilities for business and personal travel under the brand Car Club. It is
backed by a panel of industry experts, an impressive fleet of cars and a state-of-
the art technology. Car Club currently operates in 18 cities in India including
Bangalore, Chennai, Cochin, Hyderabad, Mumbai, Pune, New Delhi, Kolkata,
Gurgaon, Noida, Ahmedabad, Chandigarh & Coimbatore and will soon expand to
20 more cities through franchisees by 2012. Car Club is presently India’s second
largest car rental company by volume / sales turnover.
• Berggruen Hotels was founded in September 2006 to build and operate budget
hotels (“Keys”) and a new brand for upscale hotels in India and other emerging
countries. The hotels have a unique price positioning in the $50 – 60 for budget
hotels in the Tier 1, 2 & 3 cities and $100 for upscale hotels. Keys Hotels currently
owns and operates 6 hotels, three in Bangalore and one each in Trivandrum,
Ludhiana and Pune. The brand also manages 6 other hotels in Mumbai, Chennai,
Ahmedabad, Aurangabad, Lonavala and Mahabaleshwar. Hotels in Cochin,
Vishakhapatnam and Shirdi are expected to open this year.
GEAR Group Sponsors
• Berggruen Holdings manages in excess of US$ 2 billion of net equity and has 8
investment offices globally. In the aggregate the firm’s private equity portfolio
represents businesses that currently have US$ 5 billion in revenue and in excess of 250
million dollars EBITDA. In India, it invests between US$ 20 – 100 million in start up
ventures, private equity, secondary market and real estate. Berggruen has committed
US$ 300 million and has already invested US$ 200 million in India. Its India portfolio
consists of real estate holdings and besides GEAR, investments in the following
businesses:
• Berggruen Car Rentals was incorporated in April 2007 to provide services in car
rental and staff transportation. The Company offers Chauffeur Drive and Self
Drive facilities for business and personal travel under the brand Car Club. It is
backed by a panel of industry experts, an impressive fleet of cars and a state-of-
the art technology. Car Club currently operates in 18 cities in India including
Bangalore, Chennai, Cochin, Hyderabad, Mumbai, Pune, New Delhi, Kolkata,
Gurgaon, Noida, Ahmedabad, Chandigarh & Coimbatore and will soon expand to
20 more cities through franchisees by 2012. Car Club is presently India’s second
largest car rental company by volume / sales turnover.
• Berggruen Hotels was founded in September 2006 to build and operate budget
hotels (“Keys”) and a new brand for upscale hotels in India and other emerging
countries. The hotels have a unique price positioning in the $50 – 60 for budget
hotels in the Tier 1, 2 & 3 cities and $100 for upscale hotels. Keys Hotels currently
owns and operates 6 hotels, three in Bangalore and one each in Trivandrum,
Ludhiana and Pune. The brand also manages 6 other hotels in Mumbai, Chennai,
Ahmedabad, Aurangabad, Lonavala and Mahabaleshwar. Hotels in Cochin,
Vishakhapatnam and Shirdi are expected to open this year.
12. • UEI Global was founded in 2007, and offers Degree and vocational education in
various sectors in India. The Company currently runs 17 academies across India
and is led by an experienced management team who have extensive experience in
the education space. UEI has academic alliances with 3 Indian and 5 International
Universities. Its placement division places students directly into Companies by
capitalizing its corporate relationships.
• For further details, see www.berggruenholdings.com
• Cycladic Capital has invested over $500 million in investment opportunities in small
and mid sized public and private companies predominantly in Europe. Cycladic has
significant experience investing in the equipment rental business on a global basis. The
Firm was the core investor in Ashtead plc, Europe’s largest listed plant rental
company and Lavendon plc, the world market leader in rental of powered aerial
work platforms and is the promoter of GEAR. It has recently seeded an equipment
rental business in West Africa. Its African investment portfolio company, MonuRent
Total Equipment Solutions is the leading heavy equipment solutions and services
provider located right across West Africa. For details, see www.monurent.com.
GEAR Group Sponsors
• UEI Global was founded in 2007, and offers Degree and vocational education in
various sectors in India. The Company currently runs 17 academies across India
and is led by an experienced management team who have extensive experience in
the education space. UEI has academic alliances with 3 Indian and 5 International
Universities. Its placement division places students directly into Companies by
capitalizing its corporate relationships.
• For further details, see www.berggruenholdings.com
• Cycladic Capital has invested over $500 million in investment opportunities in small
and mid sized public and private companies predominantly in Europe. Cycladic has
significant experience investing in the equipment rental business on a global basis. The
Firm was the core investor in Ashtead plc, Europe’s largest listed plant rental
company and Lavendon plc, the world market leader in rental of powered aerial
work platforms and is the promoter of GEAR. It has recently seeded an equipment
rental business in West Africa. Its African investment portfolio company, MonuRent
Total Equipment Solutions is the leading heavy equipment solutions and services
provider located right across West Africa. For details, see www.monurent.com.
13. Manish Walia, CEO – GEAR Group, is a pioneer in the Forklift and Material Handling
industry having over 18 years of experience. Manish has in-depth knowledge of the
product, processes & the criticality of this function within an organization. He was the
Director and Head of Sales and Operations in India for Nichiyu – A Leading Japanese
forklift manufacturer. Manish has previously established and grown a forklift rental
company in India, where he developed the concept of forklift outsourcing business with
large Indian consumer goods companies.
Niloy Dutta, CFO, is a qualified Chartered Accountant from the Institute of Chartered
Accountants of India and Cost Accountant from ICWAI, having more than 13 years
experience in various areas of Finance & Accounts, Risk Management, Business Planning
and Strategy in leading Indian conglomerates & MNCs. Has worked extensively with
greenfield projects & start-up ventures in various sectors .
S P Singh – President – HR, Legal & Admin, ‘SP’ enjoys the credit for introducing and
streamlining the company's HR structure, policies & huge work force with a firm hand & a
considerate heart. SP is one of the founding members of GEAR and brings a formidable
knowledge base in diverse vocations including management of three ICSE schools,
teaching law and management to pioneering Quality Management systems in the Indian
Construction industry.
Our Key Management
Manish Walia, CEO – GEAR Group, is a pioneer in the Forklift and Material Handling
industry having over 18 years of experience. Manish has in-depth knowledge of the
product, processes & the criticality of this function within an organization. He was the
Director and Head of Sales and Operations in India for Nichiyu – A Leading Japanese
forklift manufacturer. Manish has previously established and grown a forklift rental
company in India, where he developed the concept of forklift outsourcing business with
large Indian consumer goods companies.
Niloy Dutta, CFO, is a qualified Chartered Accountant from the Institute of Chartered
Accountants of India and Cost Accountant from ICWAI, having more than 13 years
experience in various areas of Finance & Accounts, Risk Management, Business Planning
and Strategy in leading Indian conglomerates & MNCs. Has worked extensively with
greenfield projects & start-up ventures in various sectors .
S P Singh – President – HR, Legal & Admin, ‘SP’ enjoys the credit for introducing and
streamlining the company's HR structure, policies & huge work force with a firm hand & a
considerate heart. SP is one of the founding members of GEAR and brings a formidable
knowledge base in diverse vocations including management of three ICSE schools,
teaching law and management to pioneering Quality Management systems in the Indian
Construction industry.
14. Why Outsource MHE Operations To Us?
India’s Largest MHE Distributor & Services Provider
15. Why Buy when you can Rent ?
RENTRENT
ASSET LIGHTASSET LIGHT
EXPERT ON
JOB
EXPERT ON
JOB
NO
HEADACHE
NO
HEADACHE
RENTRENT
EXPERT ON
JOB
RELIABILITYRELIABILITY
COST
EFFECTIVENE
SS
COST
EFFECTIVENE
SS
FLEXBILITYFLEXBILITY
NO
HEADACHE
16. Why Buy when you can Rent ?
Because it saves money (P&L Impact)
Assumptions (Rs)
Cost of Equipment 100
Assumed debt as a % of equipment purchase price 70%
Assumed cost of equity pa 20.00%
Assumed cost of debt pa 13.00%
Debt repayment period (yrs) 3.00
Annual repayment of principal 23.33
Tax rate 34.00%
Profit and Loss account Owned equipment Rented equipment Savings from Rental
Cost of equity pa 6.00 6.00
Rental paid to GEAR 45.00 (45.00)
Cost of debt pa 9.10 - 9.10
Depreciation @15% 15.00 - 15.00
Direct operating expenses 10.00 - 10.00
S G & A costs 8.00 - 8.00
Total P&L impact before taxes (cost of equity excluded here) 42.10 45.00 (2.90)
After tax cost of owning the asset in P&L 27.79 29.70 (1.91)
Add cost of equity stuck in asset 6.00 - 6.00
Total cost of asset to the business on an annual basis 33.79 29.70 4.09
Savings in % terms 12%
Assumptions (Rs)
Cost of Equipment 100
Assumed debt as a % of equipment purchase price 70%
Assumed cost of equity pa 20.00%
Assumed cost of debt pa 13.00%
Debt repayment period (yrs) 3.00
Annual repayment of principal 23.33
Tax rate 34.00%
Profit and Loss account Owned equipment Rented equipment Savings from Rental
Cost of equity pa 6.00 6.00
Rental paid to GEAR 45.00 (45.00)
Cost of debt pa 9.10 - 9.10
Depreciation @15% 15.00 - 15.00
Direct operating expenses 10.00 - 10.00
S G & A costs 8.00 - 8.00
Total P&L impact before taxes (cost of equity excluded here) 42.10 45.00 (2.90)
After tax cost of owning the asset in P&L 27.79 29.70 (1.91)
Add cost of equity stuck in asset 6.00 - 6.00
Total cost of asset to the business on an annual basis 33.79 29.70 4.09
Savings in % terms 12%
17. Why Buy when you can Rent ?
Assumptions (Rs)
Cost of Equipment 100
Assumeddebt as a%of equipment purchaseprice 70%
Assumedcost of equitypa 20.00%
Assumedcost of debt pa 13.00%
Debt repayment period(yrs) 3.00
Annual repayment of principal 23.33
Taxrate 34.00%
Cashflow Ownedequipment Rentedequipment Savings fromRental
After taxcost as per P&L above 27.79 29.70 (1.91)
AddbackDepreciation (15.00) - (15.00)
Cashoutflowonaccount of machine 12.79 29.70 (16.91)
Equityoutlfowtofundequipment acquisition(first year only) 30.00 - 30.00
Outlfowonaccount of annual installment of debt 23.33 - 23.33
Total cashannual outflow onaccount of equipment 66.12 29.70 36.42
Savings in%terms (first year) 55%
Savings in%terms (secondandthirdyear) 18%
Because it saves money (Cash Flows Impact)
Assumptions (Rs)
Cost of Equipment 100
Assumeddebt as a%of equipment purchaseprice 70%
Assumedcost of equitypa 20.00%
Assumedcost of debt pa 13.00%
Debt repayment period(yrs) 3.00
Annual repayment of principal 23.33
Taxrate 34.00%
Cashflow Ownedequipment Rentedequipment Savings fromRental
After taxcost as per P&L above 27.79 29.70 (1.91)
AddbackDepreciation (15.00) - (15.00)
Cashoutflowonaccount of machine 12.79 29.70 (16.91)
Equityoutlfowtofundequipment acquisition(first year only) 30.00 - 30.00
Outlfowonaccount of annual installment of debt 23.33 - 23.33
Total cashannual outflow onaccount of equipment 66.12 29.70 36.42
Savings in%terms (first year) 55%
Savings in%terms (secondandthirdyear) 18%
18. With
GEAR
Old / Local
MHEs
Old / Local
MHEs
More nos.
of MHE
More nos.
of MHE
High ExpenditureHigh Expenditure
Imported
new
MHEs
Imported
new
MHEs
Timely R&MTimely R&M
Maximum
Output
CustomerCustomer Equipwell as
OEM Sales &
Service
Partner for
STILL & TCMSTILL & TCM
Scenario
Customer
Delight
More nos.
of MHE
More nos.
of MHE
Uncertified/
Untrained
operators
Uncertified/
Untrained
operatorsFrequent Repair
&
Heavy Maintenance
Frequent Repair
&
Heavy Maintenance
Frequent
Breakdowns
Frequent
Breakdowns
High ExpenditureHigh Expenditure
GEAR Owned
World Class
MHEs
Trained & Certified
Manpower
Trained & Certified
Manpower
Timely R&MTimely R&M
Efficient UseEfficient Use
Maximum
Output
•Inefficiency
•Production loss
19. • NIFOT stands for NATIONAL INSTITUTE OF OPERATOR TRAINING.
• NIFOT has been set up to address training needs of GEAR and external parties. It is
aimed at increasing employment by addressing the skills gap prevailing in large parts
of the Indian population.
• Specialized trainings provided by NIFOT:
o Operational training
o Health & Safety training
o Maintenance training
o Behavioral training
NIFOT – GEAR’s own training center
• NIFOT stands for NATIONAL INSTITUTE OF OPERATOR TRAINING.
• NIFOT has been set up to address training needs of GEAR and external parties. It is
aimed at increasing employment by addressing the skills gap prevailing in large parts
of the Indian population.
• Specialized trainings provided by NIFOT:
o Operational training
o Health & Safety training
o Maintenance training
o Behavioral training
20.
21. Our Strengths , Sample Client List
& Product Range
India’s Largest MHE Distributor & Services Provider
Our Strengths , Sample Client List
& Product Range
22. Large asset and capital base:
GEAR’s sponsors have already invested significant amounts of capital in the company and
are committed to fund future growth
GEAR currently has over 470 units of equipment, asset base expected to exceed 1,000
units by 2018
Large Geographic Footprint:
GEAR’s 10 regional offices and 150 points of presence at Client Sites give it a large
footprint, that cannot be matched by any other independent rental company or by any
other equipment dealer
As business scales up, GEAR is committed to opening up more regional offices, invest in
yards etc to service the needs of its growing clientele
Established Business with Good Brand Recall:
GEAR has superior operations and internal controls and systems. GEAR has invested in a
comprehensive ERP which gives it the Operational Edge it has over other players
Aggressive Growth Plans:
Over the next 5 years, GEAR’s plan is to grow the current fleet base of 470 units to over
1,500 units
Deep Domain Expertise:
GEAR’s senior management has over 80 years of combined experience in construction,
MHE, asset rental and consulting space giving it great depth and domain expertise
Our Strengths
Large asset and capital base:
GEAR’s sponsors have already invested significant amounts of capital in the company and
are committed to fund future growth
GEAR currently has over 470 units of equipment, asset base expected to exceed 1,000
units by 2018
Large Geographic Footprint:
GEAR’s 10 regional offices and 150 points of presence at Client Sites give it a large
footprint, that cannot be matched by any other independent rental company or by any
other equipment dealer
As business scales up, GEAR is committed to opening up more regional offices, invest in
yards etc to service the needs of its growing clientele
Established Business with Good Brand Recall:
GEAR has superior operations and internal controls and systems. GEAR has invested in a
comprehensive ERP which gives it the Operational Edge it has over other players
Aggressive Growth Plans:
Over the next 5 years, GEAR’s plan is to grow the current fleet base of 470 units to over
1,500 units
Deep Domain Expertise:
GEAR’s senior management has over 80 years of combined experience in construction,
MHE, asset rental and consulting space giving it great depth and domain expertise
23. • Glass Industry:
Saint Gobain
Owens Corning
Asahi Glass
• Auto Industry:
Ford India
Michelin India
BMW India
JBM Auto
GEStamp
Daimler
Apollo Tyres
• FMCG / Beverage / Retail
Coca Cola India , PepsiCo
Bisleri , Nestle , HUL
• Others
Reliance
Hindalco
Alok Industries
Forbes India
KD Logistics
Rohm & Hass
Paper Products Limited
Hi Tech Carbon
INDO-RAMA
Our MHE Rental Sample Client List
• Glass Industry:
Saint Gobain
Owens Corning
Asahi Glass
• Auto Industry:
Ford India
Michelin India
BMW India
JBM Auto
GEStamp
Daimler
Apollo Tyres
• FMCG / Beverage / Retail
Coca Cola India , PepsiCo
Bisleri , Nestle , HUL
• Others
Reliance
Hindalco
Alok Industries
Forbes India
KD Logistics
Rohm & Hass
Paper Products Limited
Hi Tech Carbon
INDO-RAMA
And Many
More …
24. • Gujarat Guardian
• Moser Baer
• Ford India
• BMW India
• Volkswagen India
• Audi India
• RCF
• Tata Motors
• M&M
• Salcomp
• GSK
• Liebherr India
• Lucid Collide
• Maruti Suzuki
• Visteon
• Varroc Lightening
• Flamingo Pharma
• Mobis India
• Klubber Lubrications
• RR Donnelly
• Aditya Birla Group
• ABB
• Siemens India
• GE
Our AMC / After Sales Services Client List
• Gujarat Guardian
• Moser Baer
• Ford India
• BMW India
• Volkswagen India
• Audi India
• RCF
• Tata Motors
• M&M
• Salcomp
• GSK
• Liebherr India
• Lucid Collide
• Maruti Suzuki
• Visteon
• Varroc Lightening
• Flamingo Pharma
• Mobis India
• Klubber Lubrications
• RR Donnelly
• Aditya Birla Group
• ABB
• Siemens India
• GE
And Many
More …
