Today, everything from cakes and flowers to large
appliances like washing machines is delivered right at
Along with the top players like Amazon and eBay, there are
thousands of local players that operate in specific regions around
the globe and focus on niche products. For most of them, setting up
on-site servers, or tying up with warehouse and delivery partners
prove to be a difficult task.
The ecommerce giant,
Amazon offers some nifty
tools to help retailers get
The online boom was first predicted by Amazon,
and that’s why it launched its Amazon Web
Services Inc, its on-demand web services
platform, way back in 2006.
Although Google and Microsoft are also top competitors in this
field (along with many smaller providers), Amazon AWS has a huge
advantage of being the first to build cloud infrastructure and has
a huge dominance in the sector.
From Dow Jones to Airbnb, everyone is using Amazon AWS to
make sure that setting up and maintaining business infrastructure
Most of the sites use EC2 instances on AWS to set up their
servers. The biggest benefits that eCommerce sites gain
on using EC2 instances is that they are charged as per
usage, and at times of peak usage, extra resources are
automatically allotted to them, and the charges are higher
only during the peak usage time.
While an EC2 helps you set up a managed server in the
cloud, Amazon RDS helps you set up a managed database
in the cloud. Database options range from Amazon Aurora,
MySQL, PostgreSQL, MariaDB and more.
In addition to databases and servers, there’s also a need
for storage space on the cloud. This might be for various
reasons- to store product images, product videos,
customer information, and more.
Notifications have become a vital part of the eCommerce
industry. Whether you want to notify a customer that his
order has been shipped, or a partner that a product needs to
be packed and ready, or your developer team that a country-
specific website is down, notifications are the key to
communications. Amazon SNS makes it easier by providing
you with different types of notification services across your
Serverless architecture has been the buzzword for some time
now. And Amazon Lambda is a way of writing serverless code.
It helps you run your code without managing or provisioning
servers. You run your code and AWS scales it from tens of
requests per day to thousands of them per second based on
the need. Like any other service, this one is also charged
based on usage only.
Amazon Marketplace is a place for companies that do not
have their own websites but want to reach out to a wider
audience. Companies selling on Amazon have two options-
FBM (fulfilment by merchant) or FBA (fulfilment by
Amazon). In recent years, manufacturing has seen huge
growth, and third-party sellers are selling both used and
new goods across Amazon, accessing Amazon’s huge
customer base, at nominal pricing.
FBA (Fulfilment by Amazon)
Like we mentioned before, under Amazon Marketplace, sellers
can opt for the FBA or fulfilment by Amazon. Under this,
Amazon will pick, pack and ship your products. Amazon’s
fulfilment centres will be processing your orders.
Amazon’s advertising services are not just for businesses
that sell on Amazon but for any brand that wants its
advertisement to reach its huge customer base. If you are
already selling your products on Amazon but need better
visibility, you could use Amazon Ads that appear based on
certain search results on product pages.
In case you are a big electronics or apparel brand, you could
even have your very own multi-page brand store on Amazon.
Whether you sell on Amazon or not, you can buy both video
or text-based advertisements on different areas of Amazon
Accepting payments is a major hassle for most eCommerce
companies. And most companies have started to add other
payment options, like e-wallets along with traditional card
payment options in their checkout pages.
The benefits of using Amazon Pay in your eCommerce website is
that millions of Amazon customers already use the Amazon Pay
wallet and they would not think twice or worry about paying at
some new website because they will have their trust on Amazon
Using Amazon Pay would also reduce drops at checkouts due to a
one-click payment option, and would lead to increased
Third-party sellers on Amazon have been increasing at
a massive pace. Currently, they capture more than 50% of
the total sales on Amazon. At the same time, Amazon is
also trying to boost other companies that do not sell on its
marketplace by providing them with various services.
So in case, you are running an eCommerce website or even
a startup that needs any of the services that we
mentioned, it’s better that you use existing services
instead of trying to reinvent the wheel.
A pioneer is custom and large-scale web data extraction.
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