Thanks to the latest technological developments which have made it much easier for entrepreneurs to accomplish their major and time-taking tasks in relatively much shorter time span.

1. Are you Taking Benefit of SMART Technologies for Your Business?
Thanks to the latest technological developments which have made it much easier for
entrepreneurs to accomplish their major and time-taking tasks in relatively much shorter time
span.
Why is there more emphasis on the usage of technology not only for the businesses but also for
every other sector including the non-profit organizations? Competition in the markets have
become much tougher than before and the customers’ demands have also become very high. In
such a tough situation it is not possible for a business to meet the challenges and beat the
competition merely by using conventional techniques and tools.
Thus, technology becomes the need of every small, medium and large-sized firms. Other than
bringing ease and advancements in your business tasks, you can also take the edge of technology
to speed up the processes.
Here is the list of following SMART technologies which an online business can take benefit of.
Financial Management Software
Using this software an entrepreneur can keep a track of sales, expenses, inventory purchases and
payrolls. Even managing cash flow and track receivables also becomes easier. Moreover the
spreadsheets can also serve to be a valuable tool to help managing your business finances either
on the daily basis or for doing ad hoc analysis.
The Use of CRM Software
Although, customer relationship management (CRM) software is not something new in the
business world but there has been made various improvements in it as it allows you to get
customers’ data. The useful data provides you insights on different crucial details such as, who
are your best customers, which sales and marketing techniques are most useful and where you
need to work on your customer service. Using this software a business cannot only increase its

2. end revenues in shorter time period, but can also accelerate its lead generation and customer
retention rate. Even decreasing sales and marketing costs has also much easier with the use of
CRM.
Cloud Computing
The technology enables you to store information or applications online that can be easily
accessed by authorized people, who not only can view it but can also share the data. Doing this,
it becomes easier to accomplish a variety of processes such as file sharing, virtual meetings,
banking and website hosting.
Live Chat Software
Another innovative tool which has taken the online business world by storm is ‘live chat
software’. These days you will hardly see a website without this technology has it serves as a
multifunctional tool, making the online business tasks and process much easier, advanced and
the faster. Since the invention of this tool, there have been seen lot of improvements in the
customer service standards of online businesses, which in-turn helped them generating more
sales and revenues. From the point of connectivity to checkout stage, vendors can provide a
superb shopping experience to their online buyers.
The chat application on an ecommerce website serves an instant point of connectivity using
which customers can reach out to CSRs just in a matter of seconds. Even sometimes, the live
chat operators use a proactive approach to reach out to the clients. The real-time monitoring
feature of this web-based chat solution allows entrepreneurs to have a look of their visitors’
activities on their website. They can easily track when did a particular visitor landed on their
website, which pages it has visited and for how long it has been on the website. The keyword
search and other similar information about a visitor helps CSRs to get prepared before
starting chatting with a visitor.
This way, the live chat operators can provide on-the-spot, personalized and real-time assistance
to every potential client on their website. The language support feature also enables you to
provide highly personalized service by speaking with the customers in their native languages.