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The Impact of   Corporate Culture  on Social Media (An IBM Case Study) Adam Christensen, IBM January 22, 2009
Corporate culture v.  Social media Corporate Culture  +  Social media ,[object Object],[object Object]
Enterprise social media formula ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Proper roles of management & employees ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IBM’s starting point ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What did we do? ,[object Object],[object Object],[object Object],[object Object],[object Object]
1.  Empower  everyone Trust employees. They  are  the brand
2. Learn from  mistakes  (or almost  ones) Near shut-down of ValuesJam 2003
3.  Community- developed  guidelines IBM Social Computing Guidelines http://www.ibm.com/blogs/guidelines.html   ,[object Object]
4.  Started inside. Like to swim, but afraid of the ocean? Photo courtesy of David Sifry: http://www.flickr.com/photos/dsifry/2173895296/
5.  Experiment. A Lot. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Final thoughts ,[object Object],[object Object],[object Object],[object Object],[object Object]
Connect ,[object Object],[object Object],[object Object],[object Object],[object Object]
 

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The impact of corporate culture on enterprise social media

  • 1. The Impact of Corporate Culture on Social Media (An IBM Case Study) Adam Christensen, IBM January 22, 2009
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. 1. Empower everyone Trust employees. They are the brand
  • 8. 2. Learn from mistakes (or almost ones) Near shut-down of ValuesJam 2003
  • 9.
  • 10. 4. Started inside. Like to swim, but afraid of the ocean? Photo courtesy of David Sifry: http://www.flickr.com/photos/dsifry/2173895296/
  • 11.
  • 12.
  • 13.
  • 14.