@grahamhills
 Managing Director, Wego Indonesia
Wego’s community manager, hard at work!!
#SocialTrenz
#SocialTrenz
#SocialTrenz
Source: wearesocial.com!
 
“Social	
  media	
  refers	
  to	
  
the	
  means	
  of	
  interactions	
  
among	
  people	
  in	
  which	
  
they	
  c...
SOCIAL MEDIA
EXPLAINED WITH
BEER
#SocialTrenz
SOCIAL MEDIA
CHANGES THE WAY PEOPLE TRAVEL
#SocialTrenz
And that’s not necessarily a bad thing!!
#SocialTrenz
Tongsis!
#SocialTrenz
Online behaviour of Indonesian travellers.
#SocialTrenz
Proportion of travellers frequently using
social media during travel.
#SocialTrenz
#CASESTUDY

WEGO INDONESIA, ON SOCIAL FROM ZERO TO TODAY
#SocialTrenz
WEGO
INDONESIA
From	
  zero,	
  to	
  an	
  online	
  
community	
  of	
  over	
  1	
  million	
  
people	
  ...
Team.

Wego Indonesia social media is managed by
passionate local social team who live and breathe
social media and love t...
#SocialTrenz
Strategy.
 Wego Indonesia has a clear strategy and
key message from the start.
“We	
  want	
  to	
  inspire	
...
#SocialTrenz
Beautiful photos of Indonesia everyday on our social
channels, showing hundred of destinations in Indonesia.
...
#SocialTrenz
Social campaigns, matched with the key message to ensure
consistency! Our first Travel Photo Contest: Ini Indo...
#SocialTrenz
Collaboration with the local travelers community, who has
same mission to produce a video called Vaastu.
Events.

To gather people who has same passion: travel, we
created the #WegoHangout event, held quarterly.
#SocialTrenz
#W...
Events.

When they’re having fun, they tweet about it.
#SocialTrenz
Over	
  22	
  million	
  
people	
  reached	
  
in	
  ...
Social Numbers for Wego
Indonesia
#SocialTrenz
300k
People	
  engaged	
  on	
  
our	
  social	
  channels	
  
>3.5m
People...
#SocialTrenz
SOME
#INSIDERTIPS

IF YOU’RE TARGETING INDONESIA MARKET!
Platform.

Choose the right social platform. The popular
platforms in Indonesia:
#SocialTrenz
#SocialTrenz
using Social Media!	
  
SOCIAL PRESENCE is a must.
Source:	
  Indonesia	
  Travel	
  Insight,	
  Google	
  In...
#SocialTrenz
DID YOU KNOW?
83% OF INDONESIANS SHARE THEIR TRAVEL EXPERIENCES
DURING THE TRIP AND 89% POST TRIP?

Source:	
...
#SocialTrenz
A #hashtag strategy that includes your guests
makes it easier for others to discover.
#AucklandByHarley!
#Coo...
Influencers.

Identify and engage key opinion leaders in social
media with a passion for travel. Indonesians will
listen…
#...
Partner!

Work with a local partner or community who has
strong social presences. Reach larger audiences
more cost effecti...
#SocialTrenz
Social media + content campaign, together with Auckland
Airport to create awareness through Key Opinion Leade...
Follow Prue (Home page) – CTR 4.95%
Flights & Deals ads – CTR 1.71%
Social isn’t free.
#SocialTrenz
Not free, but right content + strategy can get
high reach and engagement leading to
awareness.
#SocialTrenz
Photo, Video.

Indonesians love to see photos and videos. 
#SocialTrenz
65%
business	
  travelers	
  have	
  seen	
  
vide...
#SocialTrenz
KNOW WHEN to launch your campaigns!
Last tip, social media marketing is one part
of the marketing mix, not the only part!
#SocialTrenz
Terima kasih!

Thank you!
Graham	
  Hills	
  |	
  email:	
  graham@wego.com	
  |	
  twitter:	
  @grahamhills	
  
Upcoming SlideShare
Loading in …5
×

Graham Hills #TRENZ2014 - Approach to social in indonesia

1,184 views

Published on

Published in: Marketing, Travel, Technology

Graham Hills #TRENZ2014 - Approach to social in indonesia

  1. 1. @grahamhills Managing Director, Wego Indonesia Wego’s community manager, hard at work!! #SocialTrenz
  2. 2. #SocialTrenz
  3. 3. #SocialTrenz Source: wearesocial.com!
  4. 4.   “Social  media  refers  to   the  means  of  interactions   among  people  in  which   they  create,  share  and   exchange  information  &   ideas  in  virtual   communities  and   network.”     - Wikipedia.org
  5. 5. SOCIAL MEDIA EXPLAINED WITH BEER
  6. 6. #SocialTrenz SOCIAL MEDIA CHANGES THE WAY PEOPLE TRAVEL
  7. 7. #SocialTrenz And that’s not necessarily a bad thing!!
  8. 8. #SocialTrenz Tongsis!
  9. 9. #SocialTrenz Online behaviour of Indonesian travellers.
  10. 10. #SocialTrenz Proportion of travellers frequently using social media during travel.
  11. 11. #SocialTrenz #CASESTUDY WEGO INDONESIA, ON SOCIAL FROM ZERO TO TODAY
  12. 12. #SocialTrenz WEGO INDONESIA From  zero,  to  an  online   community  of  over  1  million   people  in  social  media.  
  13. 13. Team. Wego Indonesia social media is managed by passionate local social team who live and breathe social media and love to travel. #SocialTrenz MAD as  Community  Manager.   Loves  traveling  with  gadgets,   had  more  than  35  5lights  /  12   trips  in  2012,  and  by  2014  had   travelled  to  all  34  of  Indonesia’s   provinces  by  his  25th  birthday.   BANI as  Social  Media  Manager.   Has  more  than  70,000  followers   on  her  Facebook  and  2,000  on   twitter,  our  queen  of  social   media.  
  14. 14. #SocialTrenz Strategy. Wego Indonesia has a clear strategy and key message from the start. “We  want  to  inspire   250m  Indonesians  to   travel  more,  especially   within  Indonesia   because  Indonesia  has   so  much  to  offers,   not  just  Bali.”  
  15. 15. #SocialTrenz Beautiful photos of Indonesia everyday on our social channels, showing hundred of destinations in Indonesia. fb.com/wego.indonesia
  16. 16. #SocialTrenz Social campaigns, matched with the key message to ensure consistency! Our first Travel Photo Contest: Ini Indonesia! back in 2012, and got massive 6,000 submissions in 6 weeks.
  17. 17. #SocialTrenz Collaboration with the local travelers community, who has same mission to produce a video called Vaastu.
  18. 18. Events. To gather people who has same passion: travel, we created the #WegoHangout event, held quarterly. #SocialTrenz #WegoHangout  I  –  Dec  2012   #WegoHangout  II  –  Apr  2013   #WegoHangout  III  –  Jun  2013  
  19. 19. Events. When they’re having fun, they tweet about it. #SocialTrenz Over  22  million   people  reached   in  several  hours  
  20. 20. Social Numbers for Wego Indonesia #SocialTrenz 300k People  engaged  on   our  social  channels   >3.5m People  reached  per  week  on   social  channels  alone   >800k Wego  Indonesia   Facebook  Fans   >51k Wego  Indonesia   Twitter  Followers   >250k Wego  Indonesia     Google+  followers  
  21. 21. #SocialTrenz SOME #INSIDERTIPS IF YOU’RE TARGETING INDONESIA MARKET!
  22. 22. Platform. Choose the right social platform. The popular platforms in Indonesia: #SocialTrenz
  23. 23. #SocialTrenz using Social Media!   SOCIAL PRESENCE is a must. Source:  Indonesia  Travel  Insight,  Google  Indonesia  (August  2013)  
  24. 24. #SocialTrenz DID YOU KNOW? 83% OF INDONESIANS SHARE THEIR TRAVEL EXPERIENCES DURING THE TRIP AND 89% POST TRIP? Source:  Indonesia  Travel  Insight,  Google  Indonesia  (August  2013)  
  25. 25. #SocialTrenz A #hashtag strategy that includes your guests makes it easier for others to discover. #AucklandByHarley! #CookingWithSachie!
  26. 26. Influencers. Identify and engage key opinion leaders in social media with a passion for travel. Indonesians will listen… #SocialTrenz
  27. 27. Partner! Work with a local partner or community who has strong social presences. Reach larger audiences more cost effectively. #SocialTrenz
  28. 28. #SocialTrenz Social media + content campaign, together with Auckland Airport to create awareness through Key Opinion Leader/ Influencer in Indonesian market.
  29. 29. Follow Prue (Home page) – CTR 4.95%
  30. 30. Flights & Deals ads – CTR 1.71%
  31. 31. Social isn’t free. #SocialTrenz
  32. 32. Not free, but right content + strategy can get high reach and engagement leading to awareness. #SocialTrenz
  33. 33. Photo, Video. Indonesians love to see photos and videos. #SocialTrenz 65% business  travelers  have  seen   videos  about  their  destination   56% leisure  travelers  have  seen   videos  about  their  destination   Source:  “Indonesia  Travel  Insight”.  Google   Indonesia  (August  2013)  
  34. 34. #SocialTrenz KNOW WHEN to launch your campaigns!
  35. 35. Last tip, social media marketing is one part of the marketing mix, not the only part! #SocialTrenz
  36. 36. Terima kasih! Thank you! Graham  Hills  |  email:  graham@wego.com  |  twitter:  @grahamhills  

×