You must be aware that, marketing your consulting services is very different from selling a tangible asset such as a house or a car.

1. No one will tell you
the marketing strategies used by
successful consultants

2. Once your practice is established, it is time to begin
marketing your services to prospective clients. After all,
your consultancy firm needs to attract enough clients to
stay in business.
Think of it this way; your job is more difficult because you
are selling a service to people who may not even know
they need that service.
In next slides, You’ll find 7 proven strategies favored by
consultants to market their practice.

3. Differentiation is all about advantageously aligning critical
aspects of your consultancy against its positioning, in such
a way that it creates something valuable and unique to its
ideal clients. If you do not have good differentiator in
place, the only alternative left is to compete on
charges/prices.
1. Differentiation

4. Successful consultants always establish themselves as
thought leaders and authorities on specific issues. Public
speaking is a creative way to sell your name and services.
Reach out to conferences, local media, and professional
organizations and offer to share your expertise.
2. Establishing as a thought leader

5. Successful consultants have very appealing websites, and
clients highly associate them with quality services.
Therefore, if you are venturing into the consulting
business, creating an elegant-looking site would be a very
prudent idea.
3. Professional-looking website

6. If you’re new to consulting business, leverage on this cost-
effective and convenient strategy. However, to maintain
professionalism, never spam your channels with
unnecessary content. Work to find a perfect balance
between sharing what’s exciting to you and what is related
to your practice.
4. Taking advantage of social networks

7. One of the success contributors for consultancies or
advisory firms is timely and accurate billing for services
rendered. As you are aware, many consulting businesses
bill by the hour. Time and expense tracking ensure that
the final invoices are accurate and your clients are paying
you for all the hours worked.
5. Improving customer relations

8. Offline networking is one of the greatest secrets of
consulting success. Consultants are representatives for
their brands; thus, becoming involved in their industry
openly by attending relevant local meets ups, promotional
events, and conferences is an excellent approach to
market their business.
6. Offline networking

9. Website - https://www.accountsight.com
Email ID - info@accountsight.com
Phone No - (408) 560-3900
Contact us for Time and Attendance Tracking Solutions!!
Source - https://www.accountsight.com/blog_detail/7-marketing-strategies-used-by-
successful-consultants/