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See You in the Future

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Imagine how your business will act on today's trends tomorrow.

Published in: Technology

See You in the Future

  1. 1. Copyright © 2018 Accenture. All rights reserved. Strategic decision making is complex: • Forecasts and predictions are often overemphasized • Trends are often viewed in isolation • Leaders may lack the time to see the bigger picture WHY DOES THE FUTURE SURPRISE US? We are more connected and informed than ever
  2. 2. Copyright © 2018 Accenture. All rights reserved. TRY CHOOSING FORESIGHT OVER FORECASTS Avoid “if only” by asking “what if”? OUR NEW APPROACH Focus on the collision of individual trends and their interplay to determine business futures Data-driven evidence Creativity Plausible business futures combine:
  3. 3. Copyright © 2018 Accenture. All rights reserved. WE COMBINED: ACCENTURE RESEARCH HAS IDENTIFIED A SERIES OF BUSINESS FUTURES LET’S EXPLORE FOUR FUTURES: #3 EXPERTS #2 DATA SCIENCE #1 HORIZON SCANNING THE WORLD OF “TECHNO-POLITICS” REDESIGNING LIFE THE IMAGINATION ECONOMY THE AGE OF (IN)SECURITY
  4. 4. Copyright © 2018 Accenture. All rights reserved. WHAT’S HAPPENING? THE WORLD OF “TECHNO-POLITICS” Strict state control of cross-border data flows 4602010 RAPID INCREASE IN TRADE-RESTRICTIVE MEASURES1 401997 COUNTRIES WITH DATA PRIVACY LAWS2 X71980 >2,0002016 >1002017 X102017 INCOME INEQUALITY (RICHEST 10% VS POOREST 10%)3 BUSINESS FUTURE Economic and data nationalism is rising. As technologies connect the world, cross-border data volume grows.
  5. 5. Copyright © 2018 Accenture. All rights reserved. HOW TO ACT? THE WORLD OF “TECHNO-POLITICS” Draw on geopolitical and technological savvy “OVERHEARD” IN 2023 Being a digital business means our services are being offered under completely different brands in a variety of markets. • Work closely with governments to shape national ecosystems • Develop new partnerships to better understand local markets • Use technology for the social good
  6. 6. Copyright © 2018 Accenture. All rights reserved. WHAT’S HAPPENING? REDESIGNING LIFE Personal and professional boundaries are blurred BUSINESS FUTURE 531960 GLOBAL LIFE EXPECTANCY AT BIRTH (YEARS)4 122M2017 WEARABLE DEVICE SHIPMENTS WORLDWIDE5 $600M2014 692017 230M2021 $6.7B2021 MARKET SIZE OF AI-ENABLED SOLUTIONS IN HEALTHCARE (US$)6 Individuals are more empowered to take control of their well-being. Technology is essential to promote human longevity and productivity.
  7. 7. Copyright © 2018 Accenture. All rights reserved. HOW TO ACT? REDESIGNING LIFE “OVERHEARD” IN 2023 My wellness avatar at work taps into my medical history and genetic code to give me really accurate personal medical advice. • Redesign products and services to serve a population that is interested in human enhancement • Address the ethical and privacy concerns around introducing performance-enhancing wearables and apps • Use technologies to improve productivity, safety and performance Boost performance with wearables and apps
  8. 8. Copyright © 2018 Accenture. All rights reserved. WHAT’S HAPPENING? THE IMAGINATION ECONOMY BUSINESS FUTURE Developments in virtual reality, smart objects, robotics and haptics are combining to overcome the constraints of distance and physical infrastructure. Fundamental change in how we work, produce, consume 78% 650% $150B OF MILLENNIALS REPORT THEY WOULD RATHER SPEND MORE ON EXPERIENCES THAN MATERIAL GOODS7 EXPECTED GROWTH OF DATA CONSUMPTION OF VIRTUAL REALITY (VR) HEADSETS IN THE NEXT FOUR YEARS8 FORECAST GROWTH IN THE AUGMENTED REALITY (AR) AND VR INDUSTRY BY 2023 (US$)9
  9. 9. Copyright © 2018 Accenture. All rights reserved. HOW TO ACT? THE IMAGINATION ECONOMY “OVERHEARD” IN 2023 I don’t worry about business travel constraints any more. Our virtual board meetings are just like being face to face. Transform the business using extended reality (XR) technologies • Collaborate across borders with teams of “holoployees” • Use XR to improve productivity and agility (e.g., instructions for first-day hires) • Reach consumers in new ways (e.g., VR kiosks offering a shopping experience)
  10. 10. Copyright © 2018 Accenture. All rights reserved. WHAT’S HAPPENING? THE AGE OF (IN)SECURITY BUSINESS FUTURE Cybersecurity breaches increase vulnerability $2T 22B 300K ESTIMATED COST OF DATA BREACHES GLOBALLY BY 2019 (US$)10 NUMBER OF SENSORS THE AUTOMOTIVE INDUSTRY IS EXPECTED TO INSTALL BY 202011 COMPUTERS AFFECTED BY THE 2017 WANNACRY RANSOMWARE ATTACK12 This data deluge is making organizations more vulnerable to cyber attacks. In a world where everything is connected— from refrigerators to air conditioners to self-driving cars—data flows are immense.
  11. 11. Copyright © 2018 Accenture. All rights reserved. HOW TO ACT? THE AGE OF (IN)SECURITY Reevaluate cyber strategy, business model and operations “OVERHEARD” IN 2023 Our company puts security first—it makes sense now that it’s illegal to connect our devices without the right malware protection. • Use AI to improve cybersecurity (e.g., machine learning to analyze attacks) • Seek opportunities to lead the development of industry-wide standards and approaches • Use security as a competitive advantage to attract and retain consumers
  12. 12. Copyright © 2018 Accenture. All rights reserved. ASK YOURSELF? HOW CAN YOU BETTER PREPARE FOR THE FUTURE? Employ a business futures framework • Are you accounting for the collision of current trends? • What changes would you make if you had more insight into the future? • Is your strategy disruption-proof? Market strategy Product development InvestmentTalent strategy Partnership Ethical & privacy concerns AS TRENDS COLLIDE, EVERY AREA OF THE BUSINESS IS AFFECTED
  13. 13. Copyright © 2018 Accenture. All rights reserved. TAKING THE NEXT STEP TO LEADING IN THE NEW Organizations must continuously reinvent to stay relevant. As well as being decisive today, they must look ahead to the future. INTERESTED? JOIN OUR WORKSHOPS Find out which business futures are influencing your organization and what steps you can take.
  14. 14. Copyright © 2018 Accenture. All rights reserved. ABOUT THE RESEARCH 100 CROSS-INDUSTRY TRENDS 7,000 CEO SPEECHES 300 SOURCES OUR APPROACH #1 HORIZON SCANNING Economic, political, technological, social and policy developments #2 DATA SCIENCE Innovative techniques to analyze and cluster trends #3 EXPERTS Interviews and workshops with leading commentators WORD ANALYTICS Academic papers CEO speeches Social feeds Venture capital spending Research blogs PatentsNews stories Word buzz
  15. 15. Copyright © 2018 Accenture. All rights reserved. TELL ME MORE Mark Purdy Thought Leadership Research Managing Director, Chief Economist London, United Kingdom mark.purdy@accenture.com Athena Peppes Thought Leadership Research Manager London, United Kingdom athena.peppes@accenture.com Bill Lesieur Technology R&D Principal Silicon Valley, United States william.lesieur@accenture.com READ VISIT “The rise of the imagination economy” www.accenture.com/businessfutures
  16. 16. Copyright © 2018 Accenture. All rights reserved. SOURCES 1 https://www.wto.org/english/news_e/news16_e/trdev_09dec16_e.htm 2 Greenleaf, Graham, Global Tables of Data Privacy Laws and Bills (4th Ed., January 2015) (January 30, 2015). (2015) 133 Privacy Laws & Business International Report, 18-28; UNSW Law Research Paper No. 2015-28. 3 http://ufm.dk/en/publications/2016/files/an-oecd-horizon-scan-of-megatrends-and-technology-trends-in-the-context-of-future- research-policy.pdf 4 https://data.worldbank.org/indicator/SP.DYN.LE00.IN AND https://www.cia.gov/library/publications/the-world- factbook/geos/xx.html 5 https://www.idc.com/getdoc.jsp?containerId=prUS43058317 6 https://ww2.frost.com/news/press-releases/600-m-6-billion-artificial-intelligence-systems-poised-dramatic-market-expansion- healthcare/ 7 https://www.cnbc.com/2016/05/05/millennials-are-prioritizing-experiences-over-stuff.html 8 https://www.iot-now.com/2017/08/08/64670-wireless-vr-will-strain-data-networks-creating-extra-21000pb-traffic-2021-says- juniper/ AND http://about.att.com/content/dam/innovationblogdocs/Enabling%20Mobile%20Augmented%20and%20Virtual%20Reality%20wit h%205G%20Networks.pdf 9 https://www.chinamoneynetwork.com/2016/09/14/virtual-and-augmented-reality-market-will-reach-150b-in-2022 10 https://www.juniperresearch.com/press/press-releases/cybercrime-cost-businesses-over-2trillion 11 http://www.automotivesensors2017.com/ 12 http://www.npr.org/sections/thetwo-way/2017/05/15/528451534/wannacry-ransomware-what-we-know-monday
  17. 17. Copyright © 2018 Accenture. All rights reserved. ABOUT ACCENTURE RESEARCH Accenture Research shapes trends and creates data-driven insights about the most pressing issues global organizations face. Combining the power of innovative research techniques with a deep understanding of our clients’ industries, our team of 250 researchers and analysts spans 23 countries and publishes hundreds of reports, articles and points of view every year. Our thought-provoking research—supported by proprietary data and partnerships with leading organizations such as MIT and Singularity—guides our innovations and allows us to transform theories and fresh ideas into real-world solutions for our clients. Visit us at www.accenture.com/research ABOUT ACCENTURE LABS Accenture Labs incubates and prototypes new concepts through applied R&D projects that are expected to have a significant strategic impact on clients’ businesses. Our dedicated team of technologists and researchers work with leaders across the company to invest in, incubate and deliver breakthrough ideas and solutions that help our clients create new sources of business advantage. Accenture Labs is located in seven key research hubs around the world: Silicon Valley, CA; Sophia Antipolis, France; Arlington, Virginia; Beijing, China; Bangalore, India; Herzliya, Israel and Dublin, Ireland. The Labs collaborates extensively with Accenture’s network of nearly 400 innovation centers, studios and centers of excellence located in 92 cities and 35 countries globally to deliver cutting-edge research, insights and solutions to clients where they operate and live. For more information, please visit www.accenture.com/labs Copyright © 2018 Accenture. All rights reserved. ABOUT ACCENTURE Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions—underpinned by the world’s largest delivery network—Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With more than 435,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com

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