Science 7 - LAND and SEA BREEZE and its Characteristics
Secondary Research 2
1.
2. EDITING MUSIC PROMOS: MAIN POINTS
• Begin with the performance before adding a narrative as a second layer.
• Try shots in different places to see what works.
• Consider re-structuring the edit if things are not working well.
• Many things will change as you start cutting and changing takes.
• When working in a group, be diplomatic and try everyone’s
suggestions.
• Keep your video simple, without a complicated narrative.
• Use lighting to create simple effects on camera.
• If shots do not look good, try methods such as colour grading or flash
frames.
• You can make boring shots more interesting by flipping them of linking
them.
• A motion tool can create camera movements that aren’t actually there.
3. EDITING MUSIC PROMOS: EVALUATION
• Provides an insight into the skills and methods of a professional editor.
• Gives useful advice on using editing software to its full potential.
• Also offers good advice for when you are working in a team.
• Contains a lot of irrelevant information as it was an interview.
• Despite being useful the tips given are also very brief.
4. SOUND AND VISION: MAIN POINTS
• Music videos are an expression of various trends in modern culture.
• They blur the line between high art and pop culture.
• Different genre elements of fashion and musical style are fused within
them.
• People often speculate that all modern music is commodified.
• Videos will commonly employ textual schizophrenia to appeal to the
eye.
• Reality is also commonly ignored to make a video more visually
appealing.
• As viewers, we care less about authenticity and more about spectacle in
videos.
• Culture is not being killed by music videos, simply changed.
• Image has arguably been made more important by them.
• Some critics of music videos say they limit the viewer’s freedom of
interpretation.
5. SOUND AND VISION: EVALUATION
• Gives clear points on the ideologies of the music industry.
• Covers many areas of debate over the positivity of music videos.
• Uses terminology where applicable.
• Lacks detail or elaboration on the points it makes.
• Takes a very pessimistic approach to the discussions.
