1. Social Business Lab @ ESPM
ESPM in collaboration with The Grameen Creative
Lab hosts an inspiring workshop about social
business on April 23rd and 24th 2012.
This unique event takes place at ESPM São Paulo
and brings together students, academics, business
ESPM and professionals, representatives from NGO’s, and
The Grameen Creative Lab practitioners in order to explore social business,
share perspectives and best practices, and develop I am proposing to create another
invite you to a
concrete social business ideas. kind of business, based on
Monday, April 23rd the program will start in the "selflessness" that is in all of us.
afternoon with an introduction to social business I am calling it social business.
Social Business Lab and continue with presentations of best practice Professor Muhammad Yunus
examples, giving insight into existing social Nobel Peace Prize Laureate
April 23rd and 24th 2012 businesses. Co-Founder of The Grameen Creative Lab
Continuing on Tuesday, April 24th, participants will
ESPM São Paulo further explore the concept of social business, and
develop their own social business ideas in highly
interactive breakout sessions to design strategies
to approach social issues regionally and globally.
We are looking forward to welcoming you to an
exceptional event.
Your ESPM and GCL Team

2. Agenda Venue About social business
Monday, April 23rd Campus Profº Francisco Gracioso We live in a world where many people face serious social challenges. Governments and
Dr. Álvaro Alvim, 123 charities address these challenges but often lack the financial and organizational efficiency of
03.00 pm Welcome Vila Mariana the private sector.
Introduction to social business 04018-010 - São Paulo, SP A potential answer to these problems is social business. As a non dividend, non loss company it
Q&A Session pursues social objectives through economic means.
04.30 pm Socials business best practices Until now running a business has predominantly been focused on profit maximization. Unlike
traditional business, social business exclusively operates for the benefit of addressing social
05.30 am Brainstorming session on social problems needs.
06.00 pm Networking get-together The approach of social business is applicable to a broad range of social problems all around the
world and can be an important step towards reaching the Millennium Development Goals.
Tuesday, April 24th
09.00 am Welcome
Short wrap up
Additional social business best practices
10.30 am Breakout session social business ideas I Participant fee:
12.00 pm Lunch R$ 360 / R$ 180 (for ESPM students & Alumni)
02.00 pm Breakout session social business ideas II Registration
Presentation of results Please register online at:
05.00 pm Wrap up and closing remarks http://www.grameencl.com/espm_registration
Contact ESPM: Contact GCL:
Central de Informaçoes Leonhard Nima
(11) 5085-4600 +49 611 986 82 630
centralinfor@espm.br Leonhard.Nima@grameencl.com
www.espm.br www.grameencreativelab.com